Proud to see Google Think with Google featuring our work as a case study: How we achieved 2.2X sales revenue growth using search-intent segmentation. Huge credit to the Mediatech performance team behind this project Patricija Norkutė, Kamilė Šniukštaitė and Evaldas Balčius 🚀 What we did: We hit a growth ceiling by focusing only on high-intent users: people already close to converting. The breakthrough came when we expanded into discovery-stage audiences: people who were not yet actively looking for the product. This shift allowed us to unlock new demand within the same market and significantly scale performance. Same direction. New audience opportunities. Completely different results. Full case study in the comments ⬇️
About us
As a media group, we combine digital, tech, and content competencies to simplify complex information and make it accessible to everyone. Since launching Cybernews in 2019, expanding into Wellness Pulse, and creating a financial insights platform Investors Observer, we have grown to a team of 300 in-house experts and over 150 global contributors. Check our available positions at mediatech.one/careers/
- Website
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https://mediatech.one
External link for Mediatech
- Industry
- Internet Publishing
- Company size
- 201-500 employees
- Headquarters
- Vilnius, Lithuania
- Type
- Privately Held
Locations
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Primary
Get directions
Vokiečių gatvė
Vilnius, Lithuania, LT
Employees at Mediatech
Updates
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From planes to trains, from coffees to trophies — the whole city of #Vilnius is living the #PinkSoupFest vibe. And at CYBER CITY, Mediatech together with the rest of the Tesonet Group made sure we added something truly unforgettable to the celebration. There might be only one place in the entire world where you can actually see a pink soup fountain. Can it even be real? You’ll have to come and see it for yourselves 🙃 Go Vilnius #Vilnius #CyberCity #Mediatech #TesoGroup #Šaltibarščiai
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A huge achievement for the Mediatech team this month — Cybernews, our digital media brand focused on cybersecurity news and analysis, has officially crossed 900,000 #YouTube subscribers. Now, the focus is clear: 1M! And we’re getting closer every day. No slowing down now. #Cybernews #Mediatech #Cybersecurity #DigitalMedia #Growth #Teamwork
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The Mediatech Triathlon is back. For the third year in a row, more than 100 colleagues are once again committing their free time throughout May to steps, kilometers, #Strava stats, and “healthy” competition. And while not everyone will publicly admit they joined… there will be signs 👀 Refilling a giant water bottle every hour. “Busy” calendar blocks around lunchtime. Stretching in places definitely not meant for stretching. Protein bars randomly appearing around the office. Leaving for lunch with a gym bag and sunglasses. Two colleagues aggressively debating “proper running form”. Quietly eating a protein bar during calls like it’s completely normal. Browsing running shoes during meetings. May has officially become cardio season 💨
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The largest #tech #workation in Europe. And if the scale doesn’t say enough, just look at the photos 😍 ⬇️ Jessica Shy, Justinas Jarutis, Kamanių Šilelis, Baltic Balkan, Superkoloritas, Yakuza Six, keynotes by Paulius Motiejūnas & Mantas Kalnietis - alongside amazing food, sun, warm sea water, and countless activities. But most importantly - 3,200 people from the Tesonet ecosystem all gathered in Crete 🇬🇷 via 15 charter flights from around the World. This is what Mediatech’s workation tradition looks like. Back home now, recharged, reconnected, and moving forward together as one team 🚀
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Quick shoutout to #PHPdevs or anyone who knows one! This isn’t your typical backend role. You’ll build tools used in real cybersecurity investigations, experiment with AI, and help shape new technical solutions from the ground up. If you’re into solving real problems, not just maintaining code, this might be for you. Check out the carousel for details ⬇️ Apply here 👉 https://bit.ly/4d0MVkF
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A split second of silence — and then everything begins. Last weekend, the Lithuanian Swimming Championships brought together top local and international talent for a competition that truly delivered. 🔥 National records broken 🏆 Strong performances across all events 💪 Rising swimmers stepping up We’re proud that Mediatech is part of these moments as the main sponsor of the National Swimming Team LTU Aquatics — supporting athletes from the quiet focus on the starting blocks to the finishes that define the sport 🥇 #LTUaquatics #Swimming #Mediatech
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After attending Online News Association #ONA Chicago, our Editor-in-Chief at Cybernews, Jurgita Lapienytė, shared an important perspective: this isn’t just evolution, it’s a structural shift. From how audiences discover news to who they trust, the landscape is changing in real time. Here are Jurgita's key takeaways from the event and the discussions happening across the industry right now ⬇️
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Walk into an OKRs session at #Mediatech, and you’ll find one of the biggest rooms in Cyber City full. People who genuinely care. Not just about how we’re doing, but how we can do better. That’s what #ownership looks like in practice👏
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