Unable to deploy azure function app - is not allowed to create or update the serverfarm

The function app deployment errors out with the error below. I found this relevant threat, but was unable to find a solution.

https://learn.microsoft.com/en-us/answers/questions/1657059/the-subscription-is-not-allowed-to-create-or-updat

{
    "status": "Failed",
    "error": {
        "code": "Forbidden",
        "message": "The subscription '21f8772b-f3e8-4d74-bba0-88d90bb301d1' is not allowed to create or update the serverfarm.",
        "details": [
            {
                "message": "The subscription '21f8772b-f3e8-4d74-bba0-88d90bb301d1' is not allowed to create or update the serverfarm."
            },
            {
                "code": "Forbidden"
            },
            {}
        ]
    }
}