Genesis

A defining moment for #Genesis design. The #GV60Magma has been honored with the 2026 Red Dot Awards for Product Design in “Car and Motorcycles” category, recognizing its vision as the first production model from our high-performance Magma program. “Magma is always the superhero of Genesis – a bionic cocktail between the values of the original model, the donor vehicle, and this extra facet,” said Luc Donckerwolke, Chief Creative Officer of Genesis. With its bold yet refined expression of “Athletic Elegance”, GV60 Magma embodies a new dimension of luxury-where subtle, untapped power meets emotional driving performance. Learn more: https://lnkd.in/dVrhvtHT *Global model shown. *Model/feature availability may vary by region. #GenesisMagma #RedDotDesignAward

WardsAuto has named the Genesis GV70 3.5T Sport Prestige a 2026 Wards 10 Best Interiors & UX Award winner, recognizing the SUV for its interior design, technology and user experience. The interior of the 2026 GV70 3.5T Sport Prestige reflects Genesis’ Beauty of White Space philosophy with clean architecture and elevated materials. Design elements include Nappa leather seating surfaces, carbon fiber accents, and a microfiber suede headliner. Convenience features include an Ergo Motion driver’s seat with power lumbar and cushion extension, three‑zone climate control, enhanced voice recognition controls, and manual rear door shades. The user experience centers on a new 27‑inch OLED integrated instrument cluster and display. “GV70 has become our most popular model in the U.S. as customers resonate strongly with the elevated craftsmanship of its cabin and intuitive technologies,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “This recognition from WardsAuto highlights our focus on designing interiors that enhance the driving experience through a balance of elegance, comfort and usability.” The annual Wards 10 Best Interiors & UX Awards honor vehicles that set new benchmarks in cabin design and usability. Winners are selected through comprehensive daily driving evaluations conducted by WardsAuto judges, who assess interior aesthetics, material quality and fit and finish, connectivity and infotainment, comfort and usability of controls, driver assistance technologies, and overall value. Learn more here: https://lnkd.in/gz4TXzU4 #Genesis #GV70

The Texas Auto Writers Association (TAWA) named the Genesis G70 Prestige Graphite its 2026 Car of Texas. G70 Prestige Graphite was recognized for its compelling blend of turbocharged performance, effortless all-wheel drive capability and refined sport-sedan handling.   “The Genesis G70 Prestige Graphite embodies Athletic Elegance, elevated craftsmanship and everyday versatility, making it the ideal sport sedan,” said Tedros Mengiste, Chief Operating Officer of Genesis Motor North America. “G70 Prestige Graphite delivers an exceptional balance of performance and comfort, which is why it continues to resonate with enthusiasts and everyday drivers alike.”   TAWA journalists and content creators tested and scored vehicles across a sliding scale of key attributes including interior and exterior design, performance, value and overall personal appeal. Vehicles were evaluated in real-world driving conditions, allowing the panel to assess everything from daily usability to overall capability. G70 Prestige Graphite stood out amongst a diverse lineup of competitors with its refined craftsmanship and bold on-road capabilities.    Learn More Here: https://lnkd.in/gPhmN4SD   #Genesis #G70PrestigeGraphite

Proud moment for #Genesis. The 2026 Genesis #GV60 has been named Best Compact Electric SUV by U.S. News & World Report—our first win in this category. A powerful recognition of our commitment to thoughtful innovation, distinctive design, and premium EV performance. ㅤ *U.S model shown. *Model/feature availability may vary by region. ㅤ To learn more: https://lnkd.in/gKC9dJjx

A strong result, shaped by real voices. Genesis has been named Best Brand Overall at “AUTO BILD – Best Brands in All Classes”, based on the views of more than 50,000 readers and their assessment of design, quality and value. It is a powerful signal of trust, and a moment we are proud to share. (AUTO BILD, issue 16/2026)

A major milestone for #GenesisMagmaRacing. In less than 500 days from announcing our intent, we make our FIA World Endurance Championship debut at the 6 Hours of Imola. Built on 25,000 km of testing, total team commitment, and a clear focus on execution, this race marks the first chapter of our journey at the highest level of endurance racing. Grateful to the entire team for getting us to this moment — now it’s time to go racing. 🏁 #Genesis #GenesisMagma #WEC #GMR001 #Hypercar

Genesis is proud to present its vision for the future of luxury performance at the 2026 New York International Auto Show. The exhibit features the North American debut of the G90 Wingback Concept, signaling the brand’s future direction in design and performance.    Also featured is the Genesis Magma Racing Zone, where visitors can learn more about Genesis Magma Racing’s inaugural season in the World Endurance Championship. The area includes a GV60 Magma display vehicle, a scale model of the GMR-001 Hypercar and a racing simulator experience.   Other highlights include the entirety of Prestige Black lineup, the new GV70 Prestige Graphite, and the Genesis collection—offering lifestyle goods and accessories embodying the brand’s design, innovation, and Distinctly Korean hospitality.   We invite attendees to experience the Genesis booth in person at the Jacob K. Javits Convention Center—public days run from April 3 through April 12.   #Genesis #NYIAS #nyautoshow

#Genesis is honored to receive two recognitions at the #iFDesignAward2026, celebrating excellence across both User Interface and User Experience. The GV60 Magma’s #MagmaGUI, awarded in the Product Interfaces category, translates high-performance driving into a dynamic digital language. Inspired by the precision of mechanical watchmaking, it delivers a driver-focused interface that balances performance data with refined aesthetics. In contrast, the #GenesisTeaExperience, recognized in the Retail / Banking UX category, reflects a quieter dimension of the brand. Rooted in Korean tea culture and “Son-nim” hospitality, it creates meaningful, sensory moments that foster genuine human connection. Together, these recognitions highlight Genesis’ vision—where technology and hospitality coexist to create experiences that move beyond the drive. Learn more: https://lnkd.in/gXnTK27N

It’s official. Genesis has arrived in the Netherlands. Today, we launched Genesis in the Dutch market. With more than 1.5 million Genesis vehicles on the road worldwide, the Netherlands now becomes part of our story. This is just the beginning. Stay tuned. https://lnkd.in/dvZJ-CTW #GenesisEurope #GenesisNederland

Genesis celebrated the conclusion of the 100th anniversary of championship golf in Los Angeles, alongside Genesis’ 10th consecutive year as title partner of the Genesis Invitational.   Jacob Bridgeman captured the 2026 Genesis Invitational title with a final total of 18 under par, taking home $4 million and a 2026 GV80 Coupe Black. Rory McIlroy tied for second with Kurt Kitayama at 17 under. During the competition, Max Greyserman recorded a hole in one at the 14th hole during Round 4, energizing spectators onsite.   Throughout the tournament, Genesis showcased an extensive lineup of 18 vehicles, offering spectators and nationwide broadcast viewers an up‑close look at the brand’s design excellence and technological innovation. In addition, Genesis created the Genesis 14th Hole Lounge, an immersive fan‑experience zone that drew strong engagement from visitors. The lounge featured Genesis Golf Collection merchandising displays, a TGL golf swing simulator experience, and an exhibition of Boston Dynamics’ four‑legged robot “Spot,” offering guests a unique blend of sport, technology, and entertainment that elevated the atmosphere throughout the tournament.   For the second consecutive year, Genesis expanded its support of the Southern California community through the California Rises initiative, created in response to the region’s devastating wildfires. Genesis is contributing $1 million to support organizations including Habitat for Humanity, the Los Angeles Fire Department Foundation and the Genesis Inspiration Foundation.   Earlier this week, Genesis, the PGA TOUR, and TGR Live announced a multi-year extension of their longstanding relationship, ensuring Genesis remains the title partner of The Genesis Invitational through 2030. Learn more here: https://lnkd.in/g66tgPss   #Genesis #GenesisInvitational