Integral Ad Science

IAS Threat Lab just uncovered Genisys: a massive generative AI ad fraud scheme that hijacked more than 25 million devices or roughly three times the population of New York City. The operation used 115 mobile apps and a "laundering layer" of nearly 500 AI-generated domains to run malicious activity in the background without user consent. Working in close partnership with Google, IAS disrupted the threat. The collaboration led to the immediate removal of these fraudulent apps from the Play Store, and Google Play Protect now automatically disables Genisys-linked software, even if originated from outside sources. Read more here: https://integr.al/4rzMzHB #AdFraud #GenerativeAI #CyberSecurity #DigitalAdvertising #IAS

On the AdExchanger Talks podcast with Allison Schiff, our CEO Lisa Utzschneider discusses the next chapter of growth for IAS as a private company, how IAS is using AI to drive performance for brands, and what’s ahead for our industry. Her perspective is clear: over the next 18 months, companies that are not meaningfully investing in AI across product innovation and corporate strategy will be left behind. The future of advertising will be defined by those willing to build responsibly and move decisively. Listen to the full conversation: https://integr.al/4kS9b3v #Leadership #AI #AdTech #MediaQuality #Innovation

AI is reshaping advertising at speed. The question isn’t whether to adopt AI – it’s how to use it responsibly. In Marketing Dive, IAS Chief Compliance Officer Kevin M. Alvero shares why responsible AI is not just an ethics conversation. It’s a business imperative for marketers. As AI powers creative, media buying, fraud prevention, and optimization, trust becomes the differentiator. Clear oversight, bias mitigation, transparency, and third-party validation help protect brand reputation, strengthen performance, and build long-term credibility and value. Responsible AI ensures innovation works for marketers, partners, and consumers alike. Read more here: https://integr.al/4bZReOc #AI #AdTech #MediaQuality #Innovation

Today, we welcomed Novacap to our New York office for a global Town Hall with IAS employees around the world. Hearing from Samuel Nasso offered a valuable perspective on the broader market and an outside view on what makes IAS stand out – from the strength of our AI-first platform and the way we activate data to drive performance for customers to the trust and transparency we garner in market as we execute across the business. With Novacap’s partnership, we are well positioned to move fast and continue creating value for our customers. #oneteam #transparency #buildingtogether #mediaquality

How confident are you in your supply path decisions? With IAS’s Total Visibility, advertisers receive automated supply path insights and rapid exclusion recommendations directly within their workflow. Weekly pre-bid suggestions make it simple to remove low-value inventory at scale and continuously strengthen percent of spend on quality media (qCPM). The result is smarter, more transparent supply path optimization powered by automation. Learn how IAS Total Visibility is advancing SPO: https://integr.al/4ayKMNb #MediaQuality #AdTech #DigitalAdvertising #SupplyPath #Performance

❄️🏅 Tentpole moments like the Winter Games create intense competition for premium placements. Demand surges across the Open Web, social platforms, and Connected TV (CTV). With it comes greater exposure to low-quality impressions, ad fraud, and unsuitable adjacencies. High-impact moments require more than visibility. They require protection and performance working together. As investment flows into CTV and streaming environments, media quality becomes essential to ensuring every dollar delivers measurable value. During moments this big, every impression should drive meaningful impact. Explore how IAS helps brands stay protected and performance-focused: https://integr.al/4tHRCY4

Transparency and standards for AI-driven solutions are crucial for the modern advertising industry. As AI moves from a buzzword to the engine powering the future of digital media, a new reality is setting in: trust is the ultimate KPI. Today, we are proud to announce our annual recertification for ISO/IEC 42001:2023, the world’s first international standard for Artificial Intelligence Management Systems (AIMS). This isn’t just a badge; it’s a promise to our customers. https://integr.al/4rfH2WI #ResponsibleAI #MediaQuality #Transparency

Marketers are embracing AI. They are also approaching it with caution. In IAS’s 2026 Industry Pulse Report, 61% of media experts say they are excited about AI’s potential in digital media. At the same time, 53% cite ad adjacency to AI-generated content as a top challenge in the coming year. As generative AI scales, the question is no longer whether to use it. It’s how to ensure ads appear in safe, suitable, and transparent environments. The marketers who win in 2026 will balance opportunity with oversight. Explore the full findings in IAS’s 2026 Industry Pulse Report: https://integr.al/45YBRSu

Everyone’s talking about the Big Game.🏈 The commercials. The celebrities. The $8M price tag for 30 seconds. And for many brands, that investment makes a lot of sense. Super Bowl ads deliver scale, attention, and cultural relevance. After the buzz fades, the conversation naturally shifts. What was the impact? Scale is powerful but effectiveness is what makes it durable. An $8M Super Bowl ad and an $8K digital ad may not be the same but both need accountability, transparency, and measurable outcomes. Every ad is an investment. Big moments are exciting. No matter the size of the moment, media quality is proven by performance and ROI. Learn more at IAS. https://lnkd.in/gghCSwZD #SuperBowl #Advertising #MediaQuality #BrandMarketing #MarketingPerformance #AdTech

Performance doesn’t come from more impressions. In today’s digital ecosystem, not all impressions are equal. Ads served to bots, buried out of view, or placed next to low-quality AI content don’t just underperform — they don’t perform at all. Algorithms can optimize delivery, but they can’t create performance from impressions that never earn attention. That’s why media quality is now a core performance driver: -Viewability is the baseline for impact -Attention (3–10 seconds in view) is where sales lift happens -Suitable environments strengthen outcomes and brand trust Our 2026 Industry Pulse Report shows that quality impressions can drive up to a 41% lift in conversions proving that optimization without quality is just spend, not strategy. If performance is the goal, media quality isn’t optional. It’s foundational. Explore the full findings in Integral Ad Science’s IAS Industry Pulse Report. https://lnkd.in/gVTswiDB #PerformanceMarketing #MediaQuality #DigitalAdvertising #AdTech #Attention #Viewability