A full week of conversations built around one big shift: advertising is moving from fragmentation to orchestration. Join Teads at The Bridge in #CannesLions, alongside dentsu, Axel Springer, She Runs It, BABL (Bold Ambitious Brave Leaders), and more, for conversations on how the industry can connect media, creativity, technology, and inclusive leadership to earn attention, build stronger brands, and drive better outcomes. Swipe through the lineup and RSVP to join us aboard: https://lnkd.in/ezcbSxma
Chi siamo
Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1700 people in 30+ countries.
- Sito Web
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https://www.teads.com
Link esterno per Teads
- Settore
- Servizi pubblicitari
- Dimensioni dell’azienda
- 1001 - 5000 dipendenti
- Sede principale
- New York, NY
- Tipo
- Società quotata
- Settori di competenza
- Video advertising technology, Supply Side Platform, Ad serving, Video formats, Advertising monetization, Big Data, Ad exchange, Online video, Video advertising, Viewable display, CTV, DSP e Open Internet
Località
Dipendenti presso Teads
Aggiornamenti
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As #AI reshapes the internet, trust is becoming one of the most valuable currencies in media. At #CannesLions, Teads and Axel Springer will bring together our Chief Commercial Supply Officer, Stephanie Himoff, Benedikt Faerber (Axel Springer), Katie Bantz Weber (Dow Jones), and Lara O'Reilly (Business Insider) to discuss why the future of media may belong to publishers more than platforms. Reserve your place to join us: https://lnkd.in/dRx6yQpJ
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先日、電通ジャパン・インターナショナルブランズ、Lumen Research 、Globaliveとともに、「ビューアビリティからアテンションへ」をテーマにセッションを行いました。 広告効果を測る指標が多様化する中で、アテンションは「広告が表示されたか」だけでなく、「どのように見られているか」を理解するための重要な視点として注目されています。 今回のセッションでは、アテンションとビジネス成果の関係性に加え、メディア環境、クリエイティブ、最適化がアテンションにどのような影響を与えるのかについて、多くのインサイトが共有されました。 また、アテンション指標は単なる新しいKPIではなく、ユーザー体験と広告効果を両立させるための共通言語になり得ると改めて感じています。 Teadsはこれからも、信頼できるプレミアムメディア環境の中で、ブランドとユーザー双方に価値をもたらす広告体験の実現に取り組んでまいります。
【イベント報告】 Beyond Performance：アテンションがブランド成長の新たな指標へ 電通ジャパン・インターナショナルブランズは先日、Teads、Lumen Research、Globalive とともに業界のリーダーを招き、マーケティング指標における重要な変化 - ビューアビリティから「アテンション」へのシフトについて議論しました。 本セッションで共有されたのは、シンプルながら本質的な考え方です。 「広告は実際に見られなければ、成果につながらない」 主なポイント： 🔹 ビューアビリティとアテンションは一致しない — 「表示された」だけでは不十分で、最大70%の広告は実際には見られていない 🔹 アテンションは成果につながる —ブランドリフトや収益性との強い相関が複数の調査データで示されている 🔹 コンテキストとクリエイティブが重要 — エンゲージメントの高い環境やフォーマットがアテンションを高める 🔹 最適化が有効 — アテンションを軸とした最適化により、+18%のアテンション向上と高いブランドリフトを実現 アテンションエコノミーに関する調査は長年進められてきましたが、dentsuの「ブランド・リセット（Brand Reset)」調査 (https://lnkd.in/dmtmR-RE) は、リーチからアテンションへと評価の軸を移し、短期と長期の成長を同時に実現するマーケティングアプローチとして、その影響とビジネス成果との相関を明確に示しています。 DJIBでは、アテンションを実践的な指標として活用し、マーケティング効果の最大化に取り組んでいます。 ご登壇いただいた皆さま、ならびにご参加いただいた皆さまに心より御礼申し上げます。 [Event Recap] Beyond Performance: Why Attention is the New Currency for Brand Growth Dentsu Japan International Brands recently brought together industry leaders alongside Teads, Lumen Research, and Globalive, to explore a key shift in marketing: moving beyond viewability to attention. At the core of the discussion was a simple idea: ads cannot drive results unless they are actually seen. Key takeaways: 🔹Viewability ≠ Attention — up to 70% of “viewable” ads aren’t truly viewed 🔹Attention drives results — various studies have shown that attention is linked to brand lift and profitability 🔹Context + creative matter — engaging environments and formats amplify attention 🔹Optimization works — attention-led optimization drove +18% increase in attention and strong brand uplift in a recent case study While research on the attention economy has been evolving for years, dentsu’s “Brand Reset” research (https://lnkd.in/dmtmR-RE) highlights its long-term impact and positive correlation with business outcomes. At DJIB, we’re focusing on attention as a practical lever to improve effectiveness and drive better results. Thank you to all the speakers and attendees for the great discussion. #メディアイノベーション #電通 #Teads #Lumen #dentsu #DJIB #Attention #AttentionEconomy #EngagementMarketing #DigitalAdvertising #AdTech #MediaInnovation #DentsuJapanInternationalBrands
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Creativity and automotive meet human connection and culture. On the latest Talks With Teads, Saatchi & Saatchi’s Chief Creative Officer, Elaine Cox, joins Teads’s Global VP of Automotive, Henner Blömer, to explore how human‑centered creativity, a clear North Star, and culture‑rooted storytelling turn fragmented touchpoints into lasting connections — for brands such as Toyota Motor Corporation and beyond. Catch the entire conversation and discover key insights: https://lnkd.in/dsMc6Bt3
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The era of optimizing for short-term clicks is giving way to a bigger question: how can attention help brands grow over time? At #CannesLions, we're bringing this conversation to The Bridge by Teads with a panel unpacking dentsu’s The Brand Reset report and what it means for the future of video, brand building, and measurable growth. Featuring Les Binet, Author of The Long and the Short of It; Karen Owen from Kraft Heinz; Mike Follett from Lumen Research; Anna Campbell from Carat; and our Chief Client Officer, Marc Zander, as moderator. RSVP to join us: https://lnkd.in/dmER9m7B
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With the #NewYorkKnicks heading to the #NBA Finals for the first time since 1999, the conversation around sports attention is reaching another peak. But today, these moments extend far beyond the game itself, unfolding across days, screens, and behaviors that keep audiences engaged well beyond the broadcast. Our latest global study explores how audiences engage across these moments and what brands need to understand to turn attention into real outcomes. Watch our CMO Dani Cushion discuss the findings during her IAB #NewFronts session, and access the full report below. Watch the session: https://lnkd.in/de2tJQ7n Download the report: https://lnkd.in/dceFfnQS
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Media quality creates the opportunity for attention. Creative quality turns that opportunity into impact. In our latest blog, Neala Brown explores new research from Teads, Adelaide, and Adverteyes.ai showing why the strongest brand outcomes happen when media and creative are planned, measured, and optimized together. Read more: https://lnkd.in/dne9Ep-f
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How did IKEA Canada maximize performance during the most competitive retail peaks of the year? Together with Teads, the brand integrated its product catalog into Teads Ad Manager to deploy Dynamic Product Ads (DPA). This allowed for the automated delivery of real-time product data, pricing, and discounts within premium publisher environments. The assets automatically optimized to seamlessly shift from driving high-quality site traffic during #BlackFriday to maximizing online sales. Read the full success story here: https://lnkd.in/dQc-tXFj
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We’ve officially completed our AI PowerUp program! This certification focuses on #AI literacy and advanced skills, ensuring that every Teadster is equipped to lead in an AI-augmented world. We remain committed to the idea that the best technology is #HumanDriven. By empowering our talent to master these tools, we are taking active steps to redefine how work gets done. Build your future with a team that invests in talent development. Explore roles at Teads: https://lnkd.in/ejZJ99jy #LifeAtTeads #JoinUs #Careers
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Brand building is back on the agenda, with stronger evidence to support it. The Brand Reset, by dentsu with support from Teads, shows how attention can drive both immediate sales impact and sustained brand equity across video environments. Download the study for the full findings: https://lnkd.in/dmtmR-RE
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