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What a privilege to host the 2nd edition of the #GrowthSummit BAT at Generali Convention Center Trieste, an event that has quickly become one of the highlights of the year. This summit isn’t just a conference: it’s where ideas turn into action, data meets intelligence, and collective vision becomes collective impact. Grateful as well to our incredible partners: leading consulting firms Deloitte Digital, Alkemy enabling evolution, Accenture, Connect Reply, technology innovators Salesforce, Adobe, martech leaders Teads Glovo, academic partner MIB Trieste School of Management and digital pioneers like Fabio Di Memmo, Alexis Grigoriadis, Duccio Vitali and Francesco Venier for shaping such a powerful conversation and to our energetic moderator Pietro Polidori. A big thank you to +250 colleagues from BAT who joined online for this long and inspiring marathon, with special kudos to Nevil Fernando, Eirini Vlanti, Mario Ronsisvalle. We had been joined by the Regione Autonoma Friuli Venezia Giulia with the remarkable speach of Alessia Rosolen that underlying a strong support, together with the companies and startups that are becoming part of our growing community. Your presence and energy made all the difference. Together, we explored how data, AI, and technology are redefining the future of marketing, and wrapped up with a forward-looking discussion on the next era of agentic AI, including the impacts on managerial skills and coaching with Giovanni Tavaglione. Feeling inspired, energized, and already excited for what’s next. 🚀 Tadeu Marroco Tania Legkun Krzysztof Cholewa Frederico P. Monteiro Jorge Araya Johan Vandermeulen Steve Pinard LUCIANO COMIN Brigitte Maria Santner Gabriele Paolo Pedini Raluca Rachiteanu Elaine Chum Karen Jean-François Parent Pete West Serkan Yilmaz Şerif Paşa Simone Masè Ahu Suzer Andrea Di Paolo #growthsummit #growthhub #AI #data
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