Snehi Singh

Here’s the trick: Start with the truth, then craft the story around it. Authenticity isn’t what you say; it’s how you show up. At JiViSa, we lean on real stories—like why we blend Ayurveda with science, why do we focus on personalised wellness rituals instead of quick fix products. That’s not marketing fluff; it’s our DNA. The balance comes when your story answers two questions: - What does my audience care about? - How does this reflect who we are? When you root storytelling in purpose, the content practically writes itself. Marketing goals fall into place because people connect with what feels real.

Feedback—good or bad—is a free consultation session for your brand. At JiViSa, we treat negative feedback like gold dust. Here’s how: Listen Without Ego: Filter out the noise but tune into the truth. Feedback is often raw insight wrapped in emotion. Spot Patterns: One-off complaints happen. But if there’s a trend, it’s a flashing neon sign saying, “Fix this now.” Respond Fast, Respond Right: Don’t ghost your critics. Acknowledge, empathize, and resolve—publicly when needed. Involve the Team: Share the feedback. Your team needs to know where the cracks are so they can help seal them. Iterate & Update: Use the feedback to fine-tune. When we get constructive criticism on a product, it goes straight to R&D for a revisit. Hope it helps!

Sounds like a wake-up call. Here’s my no-nonsense approach: Mission First: Revisit the why. At JiViSa , it’s about creating a wellness lifestyle, encouraging intentional living through self-care rituals. If it doesn’t fit that, it’s out. Spot the Gaps: Audit every touchpoint—ads, socials, packaging. Find misalignemnts. Fix it. Team + Consumer Input: Your team debates and audience reviews are your mirror. Use them. Plan the Pivot: Big changes need clear timelines. When we shifted our tone to appeal to a younger audience, it was intentional. Be Transparent: Own the shift. Authenticity isn’t optional—it’s the bridge back to trust. When in doubt, go back to the basics. Mission drives everything. Messaging follows. Always.

Analytics are our best friends in this journey. We're implementing robust analytics tools to measure the performance of our content. Metrics like engagement rates, conversion rates, and audience feedback will guide us. If a particular content pillar or format is hitting the sweet spot, we're ready to double down on it. Optimization is an ongoing process. Learning from the data and tweaking our strategy ensures that we stay agile and responsive to our audience's preferences.

In the fast-paced world of our audience, content needs to be visually appealing, easily digestible, and accessible. Hence, we're leaning heavily into visually-driven content formats. High-quality visuals that capture the essence of JiViSa, short and captivating videos that tell a story in seconds, and engaging social media posts that keep our audience hooked. Instagram and LinkedIn are our primary playgrounds. Instagram not only aligns with the lifestyle of our audience but also provide a visually rich environment to showcase the beauty and luxury of our personal care range. LinkedIn on the other hand gives us a direct connect to share our stories with corporates and business interested in partnering with authentic brands.

Content pillars are the sturdy foundation upon which your narrative rests. Continuing with the example above, our pillars are carefully crafted to resonate with our audience's interests and values. Indian Wisdom: Explore Ayurveda, uncovering the magic of herbs and natural ingredients. Ingredient Journeys: Travel from the Himalayas to your product, discovering stories of purity and sustainability. Crafting Magic: Peek into our kitchen, where hands craft each product with love and skill. Feel the human touch and dedication in every drop. Empowering Stories: Meet the incredible women shaping JiViSa through 'JiViSa Cares.' Experience impact and empowerment, adding heart to our journey. Busting Myths: Speaking out clearly!