Rita Kapileshwarkar

Digital India’s Ferrari Without Brakes We love celebrating Digital India — UPI faster than pizza delivery, AI tools mushrooming faster than cafés, and pharma research sprinting to the cloud. But while moderating a fireside chat on Cyber Threats in Pharma with brilliant leaders like Krishna Sai T (Matrix Pharma) and Souvik Chatterjee, PhD, MBA, PMP, ACP, LSSBB (BMS), one truth kept echoing: 1. Are we securing our data… or just driving a Ferrari without brakes? 2. Krishna reminded us that cyber threats don’t always come from Hollywood-style hackers — sometimes it’s as simple as a poorly managed vendor system or even the internal stakeholders and the team. 3. Souvik drove home the point that integrating cybersecurity into CSA isn’t optional anymore — regulators expect it, patients deserve it, and companies can’t afford to ignore it. And here’s the paradox: leaders pour millions into digital transformation, yet a single weak password (yes, “Pharma@123” still exists) can topple billion-dollar R&D. We boast about being “future-ready,” but scamsters still trick people with “credit card department” calls. And the irony? We’re chasing quantum computing but still sharing Netflix passwords is a "BRO-CODE" Moderating this session made me realize: cybersecurity isn’t a technical box-tick — it’s the seatbelt of Digital India. Without it, innovation is just reckless speed. So here’s my challenge to leaders: If your organization’s cyber hygiene was as transparent as your financials, would you still sleep peacefully tonight? Because Digital India without data security isn’t progress. It’s a high-speed crash waiting to happen. Thanks Guneet Hayer for believing in me to anchor the discussion :) Eminence Business Media - A Eminence Group Company

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I recently sat down with Prasad Sangameshwaran at ET BrandEquity and Rasheed Sait (O), Chief Growth Officer, Project Worldwide, India/ South Asia for what turned out to be one of the most insightful conversations I’ve had about the future of our industry. We didn't just talk about "growth”, we talked about why the old agency models are breaking and what needs to replace them. This conversation comes at a pivotal moment. We have just launched our 5th Global Project Hub in Bengaluru, officially connecting India to our established hubs in New York, London, Singapore, and Sydney. Why are we betting so big on India right now? As I told Prasad, this isn't about cost or back-office scale. It’s about three things: Innovation, Not Just Delivery: India is a global bright spot for talent that transforms, not just executes. Market Velocity: The appetite for integrated, modern content solutions here is unmatched. A Force Multiplier:With our AI Labs and +91 Centre of Excellence, the work happening in Bengaluru is already powering our agencies globally. To meet that demand, we aren't just opening an office; we are bringing the Alliance together. Our Bengaluru Hub launches with a fully integrated stack: George P Johnson Experience Marketing (Experiential), OS Studios (Gaming), NOMOBO (Broadcast), Praytell (Comms), and our innovation engines AI Labs and +91. This is what Hyperconnected Creativity looks like in practice. Read the full exclusive interview with Prasad to see how we’re building a collective, not an empire: https://lnkd.in/gr3T7EcF #ProjectWorldwide #ProjectHub #India #BrandEquity #HyperconnectedCreativity

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Last week, I travelled to the AI Impact Summit in Delhi, representing Project Worldwide’s AI Labs. Several of our local and global clients participated in this mega event, showcasing best-of-breed AI-powered solutions across every major industry. Among other things, I focused on what some of the most consequential builders of our time were actually saying behind the scenes, not what’s in the press releases. Here are the 5 BIG SHIFTS coming in the next 12 to 24 months: 1. The smartphone is not the destination. The next vessel for intelligence isn't a screen. It’s your glasses, your home, and your physical environment. The goal is "Ambient Intelligence" that sees what you see and hears what you hear, without you ever needing to "open an app." The Invisible UI isn't a concept anymore; it's the 2026 roadmap. We are moving from "searching" for info to "living" within it. 2. Agents don't assist. They act. We are moving from AI that writes your email to AI that books your flight, files your expenses, and negotiates with other AI systems on your behalf. By 2027, enterprise leaders believe the core metric won't be "how much AI you're using". It will be autonomy: how many complex tasks is the system completing without human intervention? 3. Reasoning is replacing retrieval. The models getting the most attention internally are no longer the fastest ones. They are the most deliberate System 2 thinkers that pause, verify their own logic, and self-correct before responding. This "slow" AI is what makes the technology viable in law, medicine, and engineering, where a hallucination isn't an inconvenience. It’s a massive legal liability. 4. Energy is the new moat. The most surprising shift? The world’s smartest software CEOs are rapidly becoming energy investors. The bottleneck for the next phase of intelligence isn't code; it's kilowatts. Small modular reactors (SMRs) and fusion aren't science fiction topics anymore. They are top-tier boardroom agenda items because, in 2026 and beyond, he who controls the power, controls the AI. 5. Your private data becomes your most powerful asset. The future isn't Big Data; it's Your Data. We are seeing a pivot toward data staying on-device, never leaving your control. This allows for the training of a "Digital Twin" that knows your preferences, your history, and your voice; built inside a privacy vault that even the developers can't access. Personalization will no longer require a sacrifice of privacy. The common thread across all of it? We aren't just building better software; we are redesigning the human experience. If you are building in this space or navigating these shifts, let’s connect. Which trend is currently on your boardroom agenda for 2026? #AIImpactSummit #ProjectWorldwide #AILabs #AppliedAI #FutureOfTech #BigShifts

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🚀 We at 4Brains Technologies Private Limited, in collaboration with Gravity, crafted a seamless and fully integrated digital solutions for ABRM—along with several other impactful innovations across industries. From event tech to sustainability, mobility, and railway safety, our team continues to merge creativity with intelligence to build meaningful, user-centric experiences: 📱 ABRM Event Application Together with Gravity, we developed a complete end-to-end event app that allowed guests to log in using their Employee IDs and instantly access schedules, dress codes, seating plans, conference timings, and more—placing the entire event ecosystem right at their fingertips. 🚆 AI Railway Innovation Project A compact, sensor-driven safety prototype that detects approaching objects on railway tracks and triggers an instant alarm—enhancing safety and enabling smarter rail operations. 🌍 Carbon Emission Application An interactive app that lets users track their carbon savings through simple trip inputs. It generates a personalized QR-enabled certificate and includes an engaging cloud animation—making sustainability awareness fun and rewarding. 🚗 Vehicle Health Check Application A smart diagnostic tool where users enter sensor-captured vehicle data to instantly receive a detailed health report, making vehicle assessments accurate, fast, and user-friendly. ✨ Across every project, our goal at 4Brains Technologies Private Limited remains the same: to transform ideas into intelligent, impactful, and immersive tech experiences that matter. Team 4Brains - Alok Kumar, Sanjeev Shankar Sinha, Pawan Kumar, SUMIT BHADANI, Rakesh Venkoba Rao, Varsha Sundariyal, Himanshu Bisht, Sushant Shekhar, Deepanshu Yadav, Gurun Kumar, ABDUL KADIR. #4Brains #Innovation #TechSolutions #AI #EventTech #MobilityTech #Sustainability #DigitalTransformation #RailTech #Collaboration

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Flashback to mid-summer 2023: GCCs were placed amidst what we called the 3.0 transition cycle – emerging as centers of innovation and not back-end support office. Today, at the tail end of 2025, GCCs have cemented their position as the front charters of ‘India to the world’ innovation. India already hosts 54% of the world’s GCCs, and is gearing up towards the promise of 2,100 GCCs by FY28. But is it just about GCCs growing? Certainly not! 2025 marked a crucial turning point for this segment, with AI integration becoming a stated reality. GCCs truly went AI native, with 58% moving beyond AI pilots. AI augmentation has reset the larger workforce, especially the functional profiles in this segment. Even better, it has led to a 30% surge in estimated new jobs across GGCs - 1.3 million new roles by 2030, expanding the workforce to a total of 3.46 million. Substantially 11% of this job addition is likely to unfold in 2026 itself. This exponential growth requires an equally aggressive focus on talent. Closing the critical skills gap, especially in emerging AI domains, is now the single biggest strategic mandate for GCC leaders across India. Check out the recent study by Global technology & digital talent catalyst NLB Services - https://lnkd.in/g75gDVfY Sachin Alug Varun Sachdeva Abhilash Raghavan Ashima Kakar Chandra Arupjyoti Gogoi LinkedIn Linkedin News LinkedIn Editors (India) LinkedIn News Asia LinkedIn News India

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🇮🇳💊 Major news for India’s pharmaceutical landscape  — Eli Lilly and Company is investing over $1 billion to establish a new Manufacturing & Quality Hub and contract facilities in Hyderabad, Telangana, a landmark step for both India and global pharma. This investment is a powerful vote of confidence in India’s pharmaceutical manufacturing sector. It will strengthen the supply of critical medicines for diabetes, obesity, and cancer while leveraging India’s world-class talent and expanding high-tech job opportunities. Beyond infrastructure, this move reinforces India’s role as a global biomanufacturing leader, perfectly aligned with the #MakeInIndia initiative. Hyderabad continues to rise as a biopharma powerhouse, a hub driving innovation, growth, and global collaboration. A fantastic milestone for the region and the industry. #Pharma #Biotech #Manufacturing #India #MakeInIndia #Innovation #GlobalPharma

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#REI Expo team steps into India’s largest pharma event — CPHI by Informa India! As the world unites to go healthier and greener, our REI team is excited to bring the conversation on solar-led transformation to the heart of the pharma industry. For the next three days, we will be engaging with leading pharmaceutical manufacturers on: 🌞 How solar energy can power green factories 🌱 Creating cleaner, more resilient industrial environments ⚡ Why distributed solar will be the most talked-about solution for the sector From reducing energy costs to building sustainable operations, solar is ready to rewrite the future of pharma manufacturing.

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