Mahesh Gera

The real estate shift no one is talking about Why relationships are quietly becoming more powerful than transactions. Insights by Venika Kapoor, Executive Vice President – CRM, ELAN GROUP Read More - https://lnkd.in/dT-3ma5M

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Here is the Viewpoint of Ms. Venika Kapoor , Executive Vice President – CRM, Elan Group, on the Evolving Role of CRM in the Real Estate Sector. Brands That Lead With Care Will Stand Apart in a Crowded Marketplace. When Trust Is Nurtured Through Consistency, Transparency and Genuine Intent, Customers Become Advocates Rather Than Just Stakeholders. #ElanGroup #CommercialDesign #CRM

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Care is a unique thing. It is rare. We talk a lot about policies, frameworks and processes but the real deal lies in how people show up for the organisation and for each other. As people rush to build careers, chase promotions and ratings, most of that eventually fades into the background. What remains of people is the human beings they were. Did they reach out and extend themselves when it wasn’t required? Did they care when it was not visible, not rewarded, not urgent? My team member is missing from a meeting; do I pause and check in? My team is struggling with an approval; do I lend my voice to strengthen the case? A colleague looks overwhelmed; do I lighten their load without being asked? These are not grand gestures. They don’t sit in KRAs. They rarely make it to performance forms. But this is the quiet infrastructure of a healthy culture. As Maya Angelou said, “People will never forget how you made them feel.” That is as true in organisations as it is in life. Long after targets, titles and appraisals are forgotten, people remember who stood by them, who made space for them, and who chose kindness over convenience. Care is not a soft lever, it is a performance multiplier. High-performance organisations are not built only on talent density or sharp strategy. They are built on environments where people feel belonged. When people feel they belong, they don’t just work for outcomes; they work for each other. Collaboration improves as silos reduce and innovation increases because fear reduces. An organisation is truly blessed if it builds leaders who are not just competent, but deeply human; leaders who understand that care is not softness; it is strength. It builds trust, loyalty and the kind of commitment that no policy can mandate. Because in the end, culture is not built in townhalls. It is built in moments when someone chooses to care. #thegoodfellas

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As featured in Outlook Money Ashwinder R. Singh, Vice Chairman, BCD Group & Chairman – CII Real Estate Committee, shares expert insights on what homebuyers must evaluate beyond RERA registration before investing in under-construction projects. From regulatory approvals and delivery timelines to developer credibility and execution discipline—because informed decisions build long-term value and trust. Read more..[https://lnkd.in/gsjpFN3E] #ashwinderrsingh #outlookmoney #bcdgroup #realestateinsights #thoughtleadership

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“Great sales teams don’t lose because demand disappears. They lose because the system gets messy.” That sharp line from Binil Abraham, Regional Sales Head, Aurum Analytica, captured a truth every real estate leader in the room nodded to. In a sector moving “in fractions of seconds,” he argued that the real edge is not louder marketing, but smarter systems. Here’s what stood out: * ROI is the real battlefield. Developers don’t just ask about leads anymore. They ask, what is my return on ad spend? Every rupee must be measurable. * Data without integration is noise. CRMs, ERPs, spreadsheets, event data. “Tech infra silos” slow teams down. The opportunity lies in unifying it into one actionable dashboard. * Sourcing gaps are solvable. With 2 lakh plus channel partners mapped digitally, expansion into new cities no longer needs guesswork. * From first click to final booking. Automation today can track everything from EOI to inventory blocking in a single flow. Seven years, 1,000 plus projects, and 85% returning customers later, the message was simple. In modern real estate, clarity is not optional. It is your competitive advantage. Know More - https://lnkd.in/gDXcR_hh #ETRealEstate #RealEstateConclave2026 #RealEstateIndia #IndianRealEstate #Infrastructure #UrbanDevelopment #Leadership #CityBuilding #Growth

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