CS Ramachandran (Ram) is an influencer

Author | VP - Revenue Optimization @ Preferred Hotels & Resorts | Comercial Board HSMAI | Weekend Mentor | Revenue Growth, Pricing, eCommerce, Strategic Consulting ⬇️"Visit My Store" below to get my Book⬇️

Delhi, India
18K followers 500+ connections

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About

With over two decades of experience in business strategy, digital marketing, and sales, I am a seasoned revenue optimization leader who drives growth and profits for Preferred Hotels & Resorts, the world's largest independent hotel brand. As the VP of Hotel Revenue Optimization for South Asia, Middle East, Africa, and Australasia, I am responsible for revenue growth, distribution, e-commerce, and the revenue analytics functions, as well as leading and coordinating all strategic decisions at the portfolio level across sales, marketing, and loyalty.
I have a strong commercial acumen and a global outlook, having worked on several strategic projects ranging from performance-based marketing, implementing automated sales and revenue management systems, distribution platforms, revenue management education, and destination and hotel openings.
I am also a certified revenue management executive (CRME) and a board member of HSMAI Asia Pacific, a platform of thought leaders in the revenue optimization function.
I contribute frequently to regional and global publications and conferences on market insights, pricing, and revenue management. In my spare time, I enjoy creating content, reading, traveling, and photography.

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Activity

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Experience

  • Preferred Hotels & Resorts

    Preferred Hotels & Resorts

    12 years

    • Preferred Hotels & Resorts Graphic

      Vice President - Hotel Revenue Optimization - South Asia, Middle East, Africa & Australasia

      Preferred Hotels & Resorts

      - Present 6 years 5 months

      Delhi

      Responsible for Revenue Growth, Distribution, eCommerce and the Revenue Analytics functions. Lead and coordinate all strategic decisions at the portfolio level across Sales, Marketing and Loyalty.
      Responsible for the over Business profitability of the region along with the EVP. This includes identifying and implementing newer business opportunities with focus on company profitability, drive the e-commerce strategy to maximize direct business and hotel/ regional strategies.
      Strategic…

      Responsible for Revenue Growth, Distribution, eCommerce and the Revenue Analytics functions. Lead and coordinate all strategic decisions at the portfolio level across Sales, Marketing and Loyalty.
      Responsible for the over Business profitability of the region along with the EVP. This includes identifying and implementing newer business opportunities with focus on company profitability, drive the e-commerce strategy to maximize direct business and hotel/ regional strategies.
      Strategic Consulting to member hotels across the regions on business growth opportunities. Mentor and coach the pricing, Revenue Operations (RevOps) and sales teams across portfolio

    • Preferred Hotels & Resorts Graphic

      Director Of Revenue Management - India, Middle East and Africa

      Preferred Hotels & Resorts

      - 5 years 7 months

      New Delhi Area, India

      Consult the hotels on strategies to maximize the effectiveness of their distribution channels and optimize revenue.
      Guide the hotel in the region on revenue management, pricing, online marketing, data interpretation and sales strategies.
      Enhance the partnership revenue’s across the hotels via strategic distribution which impact profitability for the group.
      Training and Mentorship including eDistribution and Revenue Management

  • HSMAI Asia Pacific Graphic

    HSMAI Commercial Advisory Board & HSMAI India Board Member

    HSMAI Asia Pacific

    - Present 7 years 10 months

    A recognized Platform of thought leaders in the Revenue optimization function. This forum actively facilitates and collaborates with key industry stakeholders on challenges and opportunities to advance, innovate and optimize revenues. The forum also provides educational content and personal development that will allow commercial professionals to grow and advance their careers.

  • The Oberoi Group Graphic

    Assistant Vice President E-Marketing

    The Oberoi Group

    - 3 years 1 month

    New Delhi Area, India

    Expand the digital marketing strategy of the group with a focus on maximizing e-commerce revenues, increase brand visibility on existing and emerging online avenues and maintain a high level of brand engagement with existing and aspirational customers in the online space.
    Responsible for the loyalty marketing of the Trident Privilege program.
    * Launched the mobile commerce platform for The Oberoi and Trident Hotels
    * An overhaul of the Internet Booking Engine with enhanced User…

    Expand the digital marketing strategy of the group with a focus on maximizing e-commerce revenues, increase brand visibility on existing and emerging online avenues and maintain a high level of brand engagement with existing and aspirational customers in the online space.
    Responsible for the loyalty marketing of the Trident Privilege program.
    * Launched the mobile commerce platform for The Oberoi and Trident Hotels
    * An overhaul of the Internet Booking Engine with enhanced User Experience leading to a higher conversion.
    * Social Media strategy for the brands. The Oberoi Hotels ranked the No. 1 Luxury hotel chain in the Mindshift Interactive Report and consistently features in the Top 100 brands in the Pinstorm report.

  • Oberoi Hotels & Resorts, New Delhi, India Graphic

    Assistant Vice President - Revenue Management

    Oberoi Hotels & Resorts, New Delhi, India

    - 1 year 10 months

    New Delhi Area, India

    Assist in the management of the Central Reservations Call Centre team.
    Established the Revenue Operations (RevOps) department to help develop full-funnel accountability via alignment of Marketing, Sales, and Operations departments. This involved development, implementation and measurement of all Revenue Optimization activities ensuring multi-property execution of the reservations sales process, adherence to sales policies, and strategies to optimize total revenue growth.
    Train the…

    Assist in the management of the Central Reservations Call Centre team.
    Established the Revenue Operations (RevOps) department to help develop full-funnel accountability via alignment of Marketing, Sales, and Operations departments. This involved development, implementation and measurement of all Revenue Optimization activities ensuring multi-property execution of the reservations sales process, adherence to sales policies, and strategies to optimize total revenue growth.
    Train the Trainer process to ensure continual development of process and team capability.
    Data based strategies focusing on historical, current data and future trends

  • The Oberoi, New Delhi Graphic

    Revenue Manager

    The Oberoi, New Delhi

    - 2 years 1 month

    New Delhi Area, India

    Part of the Pilot Revenue Manager team at the Oberoi Hotels and Resorts.

    * Piloted seamless PMS - RMS - CRS interface.
    * Piloted the implementation of Vision Report Creator tool and Ideas RMS for the group.
    * 31% Increase on revenue through Electronic Channels over previous year.
    * Highest revenue growth in immediate competition set over last year.

  • Le Meridien Al Aqah Beach Resort, UAE Graphic

    Revenue Manager

    Le Meridien Al Aqah Beach Resort, UAE

    - 3 years 8 months

    Al Aqah, Fujairah, United Arab Emirates

    Part of the opening team. Implemented Revenue Management concepts across all departments of the hotel. Responsibilities included Identify market trends, Defining the Sales strategy, Budgeting and forecasting, and Managing the Reservations department.

  • Revenue Manager

    Le Meriden Al Aqah Beach Resort

    - 3 years 8 months

  • Revenue Manager

    Le Royal Meridien Chennai

    - 2 years

    Chennai, Tamil Nadu, India

    Part of the preopening team. Responsibilties included set up of Reservations and Front Office departments and training of the team. Formulation of the operating standards. Managed the Sales Team in the absence of the Director of Sales

  • Guest Services

    ITC Park Sheraton Chennai

    - 3 years

Education

  • University of Madras Graphic

    University of Madras

    Bachelors in Business Administration Business, Management, Marketing, and Related Support Services

    -

  • Institute Of Hotel Management, Chennai ( IHM - Chennai)

    Dip in Hotel Management Hotel, Motel, and Restaurant Management

    -

  • Kendriya Vidyalaya Graphic

    Kendriya Vidyalaya

    -

    -

Licenses & Certifications

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Skills

Publications

  • The Rising

    My Debut Book. A fictional tale based on Ancient myth and contemporary reality converging in a narrative that pits the immortal Chiranjeevis (Indian Mythological Heroes) against the malevolent force of Mahisha, an ancient demon intent on world destruction.

    See publication

  • Reimagine Revenue Management

    Tnooz


    Search engines, OTAs, review sites, metas and other tools have changed the way travellers look and book rooms. But revenue management has remained the same during my fifteen years working in the field..

    See publication

  • Changing face of revenue managers

    Hotelier India

    See publication

Languages

  • English

    -

  • Hindi

    -

  • Tamil

    -

  • Malayalam

    -

Organizations

  • HSMAI - Hospitality Sales & Marketing Association International

    Commercial Advisory Board Member - Asia Pacific and Founding Board Member India

    - Present

    A recognized Platform of thought leaders in the Revenue optimization function. This forum actively facilitates and collaborates with key industry stakeholders on challenges and opportunities to advance, innovate and optimize revenues. The forum also provides educational content and personal development that will allow commercial professionals to grow and advance their careers.

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