ET BrandEquity

Great brands win attention. Exceptional brands win trust, relevance, and loyalty. Welcoming Rishabh Verma, CMO (Vice President Marketing), Havmor Ice Cream Pvt Ltd, and Mohit Mishra, Head of Marketing, DLF, as Jury Members at SHARK Awards 2026. With rich experience across consumer marketing, category leadership, and brand transformation, they bring a sharp perspective on the ideas that create lasting business and brand impact. As the industry's finest work comes under the spotlight, their expertise will help identify campaigns that combine creativity with measurable results and meaningful consumer connections. Nominate now: https://lnkd.in/gUzHFzNE #ETBrandEquity #ETSharkAwards2026 #ETSharkAwards #MarketingExcellence #BrandLeadership #CreativeEffectiveness #BrandBuilding #MarketingStrategy

#BrandConnectInitiative This ad film by Vedanta Group doesn’t follow the usual script of the manufacturing sector. Instead of focusing on plants, processes or production lines, it takes us into the limitless imagination of a child and, in doing so, reveals a powerful truth. Every modern breakthrough and symbol of progress from renewable energy and aviation to EVs, superfast trains, rockets, spacecraft, gadgets and even AI begins with the resources of our planet. Metals, minerals, energy and technology are not just materials; they are the invisible foundation of the world we are building. A thoughtful reminder of how deeply companies like Vedanta are woven into the future we all aspire to create. #Vedanta #AdFilm #Metals #DeshKiZarooratonKeLiye #TransformingForGood

Yum Brands is reportedly in exclusive talks with private-equity firm Long Range Capital for a potential sale of its Pizza Hut chain. This move comes as the fast-food industry faces sustained demand weakness, rising inflation, and declining consumer sentiment. Pizza Hut has struggled to keep pace with other Yum Brands units, with U.S. comparable sales declining for ten consecutive quarters. Yum! Brands | Pizza Hut | LongRange Capital | Taco Bell | Sycamore Partners | Apollo Global Management, Inc. | KFC | Denny's | Potbelly Sandwich Works | California Pizza Kitchen | Papa Johns | Irth Capital Management LP | #ETBrandEquity #FastFood #FMCG #RestaurantIndustry #PrivateEquity

Experienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payments. Writers enjoy greater creative freedom and flexibility. The demand for diverse subjects is high. Micro-dramas are produced quickly, allowing for experimentation. Remote work and quicker payments add to the appeal. This trend is reshaping the entertainment landscape for writers. Rajesh N Naidu | Saurabh Pandey | Story Tv | Sanjay Bhatia | Shakeb Sayed | Suniel Wadhwa | #ETBrandEquity #Media #Screenwriting #Streaming #Microdrama

L'Oréal India has appointed Publicis Media as its integrated media agency of record starting September 2026. This strategic move supports L'Oréal's acceleration in innovation and Beauty Tech, emphasizing data-driven insights and precision marketing for the evolving Indian consumer. The partnership aims to enhance brand resonance and consumer engagement through a unified, agile, and data-led media approach. L'Oréal | Publicis Media | Jacques Lebel | Saloni Shah Javeri | Wavemaker | #ETBrandEquity #Advertising #BrandPartnerships #BeautyTech #Media

New platforms are using memes and games to attract young people to prediction markets and sports betting. These sites offer easy money opportunities but research shows most users lose. Experts warn that teens and young adults are vulnerable to addiction. Legislation is being proposed to protect minors from these advertisements. Polymarket | Kalshi | Jason Levin | Memelord Technologies | Fliff Inc | Jack Such | Pew Research Center | Paris Woods | Stephen Findeisen | Adrian Hon | #ETBrandEquity #SportsBetting #Media #Addiction #PredictionMarkets

Astrology and faith tech platforms are turning reassurance and ritual into one of India's fastest-growing consumer categories. But beneath the Al-generated horoscopes, online pujas, and "first chat free" hooks lies an uncomfortable question: Are these apps selling belief, emotional certainty, or vulnerability at scale? Shruti Anand | Astrotalk | AstroSage AI | InstaAstro | Astro Arun Pandit | Redseer Strategy Consultants | Maahin Puri | Prashant Sachan | Mayank Khanduja | Manu Jain | Anirudh A D. | Sanal Edamaruku | Sonali Gupta, Psy.D. #ETBrandEquity #Astrology #FaithEconomy #EmotionalCommerce

At the India Communication Summit (ICS) 2026, Sujit Patil highlighted how Al-driven misinformation and deepfakes are reshaping brand reputation management. Stressing authenticity, consistency and inclusivity, he argued that trust is built through long-term behaviour, transparent communication and genuine human connection rather than performative campaigns or excessive reliance on automation. Sujit Patil, ABC | Godrej Industries Group | Edelmann Group | #ETBrandEquity #Brands #CorporateCommunications #AI

Behind some of India's most unforgettable advertising moments stood a man who rarely occupied the spotlight himself. From campaigns that slipped effortlessly into everyday conversation to commercials that defined our childhood and teenage years, Ramakant Dayama shaped the language and emotion of Indian advertising across decades. Banatoshini Chowdhury | Asian Paints | Axis Bank | ICICI Bank | Lenovo | LG Electronics | #ETBrandEquity #Advertising #Campaigns #RamakantDayama #Creativity

The countdown is now in the death overs The stage is set for an evening where marketing brilliance meets cricketing legacy. The JioStar RE.iMAGiNE Awards & Cricnfo Honours is celebration of bold ideas, unforgettable moments, and the people who continue to raise the bar - both on and off the field. One evening. Endless inspiration. We're ready for the latter. Just 1 Day To Go. See you in Mumbai. Express your interest: https://lnkd.in/gK9_-q6C JioStar, JioStar Sports Ads, Meet Parikh, Akash Date, Sangeeta Pujari #1DayToGo #ReimagineAwards #CricinfoHonours #JioStar #ETBrandEquity