BC Web Wise

We’re excited to join the elite network of Platinum & Gold Agency Partners for 2025–26! The JioStar Preferred Partner Program empowers us with the tools, recognition, and support to drive smarter planning and stronger outcomes for our clients. Want to learn more or discuss how we can collaborate? Connect with us today! Chaaya Baradhwaaj | Vishal Agrahari | Saylee Pawar | Trupti Medhekar | Manish Deshmukh | Atharva Shinde | Deepika Vadhan #bcwebwise #Fishsense #JioStar

YouTube to let creators generate AI twins in Shorts, 46% of AI assistant queries reveal marketers’ growing dependence on real-time performance insights, Google is working toward a future where it understands what you want before you ever type a search and more in D-Talks Issue #378 just for you! For more information & article source, visit www.fishsensedq.com Chaaya Baradhwaaj Aashna Iyer Vishal Agrahari Jinal Dave Fionna Arez Asha Ravaliya Abhijit Gavhale Monica Pereira shayesta shahzabeen Yorick Pinto Avishek Mukherjee Manoj Karunakaran Prathamesh Berde Joshua Krish Carvalho Baradhwaaj Sonali Banerji #bcwebwise #Fishsense #DTalks #TechUpdates #WeeklyRoundup #TechDigest 

As 2026 approaches, it’s time to acknowledge how audience behavior has already evolved, and plan with that reality in mind. The Planning Reckoner helps teams decode the latest signals and turn them into smarter, data-backed decisions for the year ahead. Check out the signals here : https://lnkd.in/gVHWFfYW Chaaya Baradhwaaj Aashna Iyer Vishal Agrahari Jinal Dave Fionna Arez Asha Ravaliya Abhijit Gavhale Monica Pereira shayesta shahzabeen Yorick Pinto Avishek Mukherjee Manoj Karunakaran Prathamesh Berde Joshua Krish Carvalho Baradhwaaj Sonali Banerji #bcwebwise #Fishsense #MarketingPlanning #AudienceInsights #DataDrivenMarketing #StrategicPlanning #FutureOfMarketing #Marketing2026 #ConsumerBehavior #MarketingStrategy #BrandThinking #PlanningReckoner #ThoughtLeadership

Republic Day isn’t just about celebration. It’s about the systems we believe in and the choices we make within them. Instead of saying the obvious, we built an idea rooted in meaning. See how we did it for our brands. TATA Power PRISM CEMENT - PRISM JOHNSON LIMITED Chaaya Baradhwaaj Aashna Iyer Vishal Agrahari Jinal Dave Fionna Arez Asha Ravaliya Abhijit Gavhale Monica Pereira shayesta shahzabeen Yorick Pinto Avishek Mukherjee Manoj Karunakaran Prathamesh Berde Joshua Krish Carvalho Baradhwaaj Sonali Banerji #bcwebwise #Fishsense #RepublicDayWithMeaning #BuiltOnBelief #IdeasWithIntent #ValuesInAction #PurposeDrivenBrands

 Ready to make 2026 your best year yet?  As we approach the new year, it's time to think smarter. This CMO checklist isn’t just a thought piece: it’s a working tool designed to help you: Conduct internal reviews - Guide agency conversations - Run quarterly self-audits Revisit it every quarter for consistent improvement and stronger decisions. 👉 Download the CMO Checklist for 2026 and take control of your marketing strategy: https://lnkd.in/gzWrk67i Chaaya Baradhwaaj Aashna Iyer Vishal Agrahari Jinal Dave Fionna Arez Asha Ravaliya Abhijit Gavhale Monica Pereira shayesta shahzabeen Yorick Pinto Avishek Mukherjee Manoj Karunakaran Prathamesh Berde Joshua Krish Carvalho Baradhwaaj Sonali Banerji #bcwebwise #Fishsense #CMOChecklist #MarketingLeadership #MarketingStrategy #BrandBuilding #FutureOfMarketing #Marketing2026 #StrategicMarketing #LeadershipInsights #MarketingPlanning #ThoughtLeadership

Heading into 2026? Here’s a practical checklist for CMOs to ensure smarter decisions and stronger brand presence.  Swipe through the key questions every CMO should ask before approving anything! Download the full checklist here: https://lnkd.in/gzWrk67i. Chaaya Baradhwaaj Aashna Iyer Vishal Agrahari Jinal Dave Fionna Arez Asha Ravaliya Abhijit Gavhale Monica Pereira shayesta shahzabeen Yorick Pinto Avishek Mukherjee Manoj Karunakaran Prathamesh Berde Joshua Krish Carvalho Baradhwaaj Sonali Banerji #bcwebwise #Fishsense #CMOChecklist #MarketingLeadership #BrandStrategy #FutureOfMarketing #Marketing2026 #StrategicMarketing #BrandBuilding #MarketingDecisions #LeadershipInsights #MarketingTrends #ThoughtLeadership #CMOTips

Discover how AI is reshaping marketing and amplifying creativity. Here’s what our MD, Chaaya Baradhwaaj, has to say. 👇 Link: https://lnkd.in/gpR3acxZ

At BC Web Wise, Mondays are our chance to hit pause and look outward. With #MondayMatinee, we’re spotlighting standout campaigns from around the world and unpacking what makes them work. Waitrose’s “A Deliciously Festive Whodunnit” campaign was a feast for the senses. With excellent storytelling and a brilliant use of suspense, the campaign turned the holiday shopping experience into a mystery. The blend of festive joy and intrigue was a great way to connect with consumers during the season. What We Discussed: Excellent use of storytelling to create suspense and keep the audience engaged. Perfect timing for the season, leveraging the holiday spirit and creating buzz. The campaign’s seamless blend of festivity and mystery resonated strongly with the audience. The combination of holiday cheer and suspense made this campaign a truly memorable and immersive experience. Chaaya Baradhwaaj Aashna Iyer Alok GARG Vishal Agrahari Jinal Dave Fionna Arez Asha Ravaliya Abhijit Gavhale Monica Pereira shayesta shahzabeen Yorick Pinto Avishek Mukherjee Manoj Karunakaran Prathamesh Berde Joshua Krish Carvalho Baradhwaaj Sonali Banerji #bcwebwise #fishsense #MondayMatinee #BrandTalk #MarketingInsights #CampaignBreakdown #CreativeAdvertising #AuthenticMarketing https://lnkd.in/gTR-QBAV

At BC Web Wise, Mondays are our chance to hit pause and look outward. With #MondayMatinee, we’re spotlighting standout campaigns from around the world and unpacking what makes them work. New Balance’s “Followers Store” is a masterclass in rewarding customer loyalty. By integrating technology to provide exclusive access to limited-edition jerseys, the brand made its followers feel truly valued. It’s an innovative, tech-forward approach to keeping the fanbase engaged and incentivized. What We Discussed: Rewarding loyal customers in a way that feels personal and exclusive. Use of cutting-edge technology to unlock special experiences. A perfect blend of loyalty and innovation, providing followers with an unforgettable experience. This campaign is an exceptional example of how to use technology creatively to build strong, lasting connections with your audience. Chaaya Baradhwaaj Aashna Iyer Alok GARG Vishal Agrahari Jinal Dave Fionna Arez Asha Ravaliya Abhijit Gavhale Monica Pereira shayesta shahzabeen Yorick Pinto Avishek Mukherjee Manoj Karunakaran Prathamesh Berde Joshua Krish Carvalho Baradhwaaj Sonali Banerji #bcwebwise #fishsense #MondayMatinee #BrandTalk #MarketingInsights #CampaignBreakdown #CreativeAdvertising #AuthenticMarketing https://lnkd.in/gEu93rqt

At BC Web Wise, Mondays are our chance to hit pause and look outward. With hashtag #MondayMatinee, we’re spotlighting standout campaigns from around the world and unpacking what makes them work. GoDaddy’s “Act Like You Know” campaign at the 2025 Cannes Lions Grand Prix was a refreshing take on relatability. Featuring an actor in a humorous and engaging scenario, it successfully bridged the gap between a professional service and the everyday person. The humor and innovation made the campaign memorable and approachable. What We Discussed: A clever use of an actor to boost relatability and humanize a corporate message. Innovative approach to storytelling that made a typically dry service feel fresh. The campaign’s success stemmed from its perfect balance of humor and innovation. The use of an actor to enhance relatability was spot-on, and the creativity in making a professional service feel so approachable was a key highlight. Chaaya Baradhwaaj Aashna Iyer Alok GARG Vishal Agrahari Jinal Dave Fionna Arez Asha Ravaliya Abhijit Gavhale Monica Pereira shayesta shahzabeen Yorick Pinto Avishek Mukherjee Manoj Karunakaran Prathamesh Berde Joshua Krish Carvalho Baradhwaaj Sonali Banerji #bcwebwise #MondayMatinee #BrandTalk #MarketingInsights https://lnkd.in/gfiNhMiH