WSC Sports

🚨 New capability alert: sponsor tracking 🔎 We’re launching AI-powered automated sponsor tracking. Broadcasters and rights holders can now detect and verify every on-screen sponsor appearance in near real time, replacing manual reporting with an automated system. Already live with The E.W. Scripps Company, the solution cuts reporting time from days to minutes and gives teams full visibility into sponsor exposure. It also helps teams move faster with sponsors, supporting renewals and new deals with clear, reliable data. More details ➡️ https://lnkd.in/d7zTGjqq

We’re expanding our partnership with the Cleveland Cavaliers! 🏀 The Cavs are deepening their use of WSC Sports to power new fan experiences across GenAI content and in-app environments, all within a single system. By connecting editorial, video, and product, they are creating new formats and scalable content franchises across their digital ecosystem. This builds on a strong foundation that has already driven a 20-minute average app dwell time and an 83% increase in app downloads. Proud to keep pushing what fan experience looks like alongside the Cavaliers. More details ➡️ https://lnkd.in/dE6yUjX6

It’s called the Six Nations. But each match powered dozens of stories across platforms. 🏉 The 2026 rugby tournament showed how a single game becomes a multi-layered content engine: 1️⃣ Close-ups highlight individual players and their intensity 2️⃣ Split-screens turn matchups into narratives 3️⃣ Gaming overlays bring live data into the experience 4️⃣ Cinematic edits transform moments into shareable content Remember: there's no final whistle on the narrative. See how the tournament became a continuous content engine ⬇️ https://lnkd.in/d4w758Ce

March Madness is built for how sports fans watch sports today. 🏀 The NCAA Tournament works because its structure perfectly matches how fans engage: 1️⃣ Emotion drives attention. A young audience with strong team loyalty keeps engagement high. 2️⃣ Tracking creates stickiness. Brackets and betting turn every game into a second-screen experience. 3️⃣ Moments are guaranteed. Single-elimination delivers constant, high-stakes highlights. Through March Madness Live, a digital platform that functions as both a streaming and second-screen destination, the NCAA captures these moments and scales them across platforms in real time. The lesson for rights holders and the full breakdown of the tournament's digital DNA ⬇️

We’re heading to SPORTEL Singapore 🇸🇬 Join us at Stand C01 (24–25 March) to explore the future of sports media, where AI connects content, distribution, and data into a Fandom Flywheel, driving scale, relevance, and monetization. 🎤 Don’t miss Guy Port, our Head of APAC BizDev, at the Technology Masterclass: Making Sense of New Trends panel, where speakers will break down what actually matters today, from cloud production to AI and automation. (Tuesday, March 24 | 15:50–16:40 SST) Come by the booth or reach out to our team on the ground, Guy Port, David Oh, and Chen Arnon, for a quick chat. See you there!

The NHL is using AI to automatically generate highlight shows and localize them for fans around the world. 🏒🤖 At last week's SportsInnovation conference, our CBDO Aviv Arnon showed how the league creates market-specific versions of “This Week in the NHL.” AI generates the core show, then adapts it with localized voiceovers and tailored storylines. German fans, for example, get a version that prominently features players like Leon Draisaitl. What this signals for rights holders: 1️⃣ Scale globally. One show can serve many markets. 2️⃣ Increase relevance. Fans see the players and stories they care about. 3️⃣ Grow international fandom. Local narratives deepen engagement. This Week in Hockey on the NHL app ➡️ https://lnkd.in/eKPVjmN8

BBC's Match of the Day staged an unlikely comeback. And the playbook was digital. 💡 When MOTD began publishing Premier League highlights on its app and website before the traditional TV show aired, the results were immediate. Digital views jumped 36%, and the show’s overall reach grew by a third, as fans expect the moment while the game still feels live. Three lessons here: 1️⃣ Speed is key. Fans expect highlights while the conversation is still happening. 2️⃣ Moments travel. Clips must be built for on-demand and mobile discovery. 3️⃣ Scale matters. Automation makes it possible to publish every key moment in real time. Full breakdown ➡️ https://lnkd.in/eKGBExwF

“I don’t think leagues should be scared. I think they should be excited.” That’s how Christian Oestlien, VP of Subscription Products at YouTube, described the opportunity creators present for sports rights holders during our recent Off the Record with Andrew Marchand conversation. Christian pointed to Brazil, where creator Casimiro and CazéTV have become a major voice in soccer coverage, streaming matches with their own commentary and building massive engagement around the sport. For rights holders, creators are proving to be a powerful way to expand reach, connect with younger audiences, and grow fandom beyond traditional viewing. Read how CazéTV reshaped sports coverage in Brazil ➡️ https://lnkd.in/eEM2Z_D6 Watch the full conversation, as Christian and Andrew discuss YouTube’s sports strategy, creators and AI ➡️ https://lnkd.in/e5caUfP8

Formula 1's biggest wins today are happening off the track. 🏎️💨 Zooming beyond the live broadcast, Formula 1 has built a year-round digital ecosystem. Through Netflix’s Drive to Survive, the F1 movie, luxury brand collaborations, and AI-powered automation that scales snackable video, the sport now reaches fans far beyond race weekend. The results: 1️⃣ 827M global fans (+63% since 2018) 2️⃣ 43% of fans are under 35 3️⃣ 42% of fans are women 4️⃣ +17% content views on owned platforms What can rights holders learn from F1’s approach? Read the full breakdown ⬇️

Women’s sports are generating more moments than ever. 💡 Marking International Women’s Day, we dove into the data to see how the visibility of women’s competitions across sports evolved in 2025 compared to the year before. One of the most striking trends: videos centered on individual women athletes increased 146.1% year-over-year. Women’s sports now produce more stories, more player moments, and more opportunities for fans to discover the athletes shaping the future of sport. Read the full breakdown below ⬇️