Sett is a UA creative performance platform for mobile gaming. We build agentic AI systems that analyze performance data, generate diverse playable and video ad concepts, deploy them to networks, and learn from the results. The full creative loop. Automated, and done better than humans only. 97% of ad creatives fail. The math is brutal, and every UA team knows it. The only way to consistently find winners is to explore more, faster, and smarter than anyone else. Our system doesn't remix templates. It creates fundamentally different creative hypotheses, each one built from real performance signals. Studios go from guessing what works to knowing what to explore next. A system that creates fast, explores wide, and compounds what it learns. Creative fatigue is the bottleneck killing UA performance. ROAS decays, production can't keep up, and the next winning ad could change the trajectory of an entire title. Sett exists to fight that loop. Founded by people with a love for games and deep tech and AI expertise, pushing the limits of what AI technology can bring to mobile game studios.
קישור חיצוני עבור Sett
Tel Aviv, IL
now boarding. vegas, MAU week. a few of us will be on the strip all week for MAU. if you're around, let's grab coffee, dinner, or come up to SunSett Rooftop on May 20 with UA and creative leadership in one room. 🍻 RSVP: https://luma.com/ncreka7s (limited spots available) 🎰 reach out and let's settle some time Amit Carmi Ari Tuch Daniela Szwarc Danielle Benjamin Harel Pick Jonathan Fishman
People of UA - the future is here. The wait is over. No more waitlist, no more "soon." Sett is available for all studios and UA teams globally. Sett is the agentic AI platform that works alongside UA teams to research, ideate, create, deploy, and optimize UA creatives at scale. Get a shitload of winning playables and videos and x10 your team without lifting a finger. Book a demo and see it live ( 👇 link in the comments below).
A week out from MAU and some Sett folks are heading to Vegas. Let's grab time on the strip. coffee, dinner, or come up to sunsett rooftop on May 20 with UA and creative leadership in one room (limited capacity, RSVP required). RSVP: https://luma.com/ncreka7s 🕺 reach out to us and let's settle some time! Amit Carmi Ari Tuch Daniela Szwarc Danielle Benjamin Harel Pick Jonathan Fishman
tomorrow. the conversation a lot of growth teams are having internally, but we'll do it out loud. Luis de la Camara (Rovio), Gil Tov-Ly (Appcharge) and our very own Jonathan Fishman are getting on a call to talk about what it actually takes for studios to win in 2026: DTC as a real revenue lever, AI-driven creative that compounds learning, and first-party data as the connective tissue holding it all together post-ATT. join them on this open conversation with real perspectives and no slides. 📅 May 12 · 2 PM UTC / 4 PM CET / 7 AM PT free to attend, recording goes to everyone who signs up. 👉 https://lnkd.in/dd9As5NN
Noam Gohary's rule for shipping product, after years running product & marketing tech at Scopely and Playtika: figure out where the value actually sits, ship an MVP plus, hand it to a few good clients you trust to be honest, and watch what they touch. if they don't tinker with it, the product has no value. that's the signal. miss it and you build a white elephant. more in episode 06 of unpredictable hits: attribution stuck in time, black box ad networks even senior UA can't decode, and where AI takes this whole stack in 2026. 👉Youtube: https://lnkd.in/dFt7N363 👉Spotify: https://lnkd.in/dVt3DwzD 👉Apple podcast: https://lnkd.in/dxiTEnvd
"more creatives faster" isn't a strategy. next Tuesday, Luis de la Camara de la Cámara (Rovio Entertainment), Gil Tov-Ly (Appcharge) and Jonathan Fishman (Sett) sit down to talk about what game growth actually looks like in 2026 when UA, monetization and creative live under the same P&L. 📅 May 12 · 2 PM UTC save your seat 👉 https://lnkd.in/dd9As5NN free, recording sent to everyone who signs up.
Meerkat Pick of the Month goes to Sheer Manor, the heart of production and operations, aka Sheer Code. Sheer builds the quiet systems that keep Sett's days running clean. She spots a friction point, ships an automation, and moves on before anyone hits Slack about it.. The kind of teammate who deletes problems before they become problems. We sat with her for three questions: 🎤 What's the last thing you asked your AI agent? "I automated a 'ghosting preventer protocol' for the art team. The second their day off is approved, it automatically blocks their Google Calendar." 🎤 What's the most chaotic moment you've ever quietly fixed before anyone noticed it was a problem? "Honestly, that happens every single day." 🎤 You're locked into playing one game forever. Which earns your life sentence? "The Sims 2! Easy." Welcome to the wall, Sheer. You rock!
right now, mobile games personalize for groups of players. AI is about to make every game look different to every single player. on Unpredictable Hits, Noam Gohary (ex-Director of Product & Marketing Tech @ Scopely and Playtika) breaks down where AI takes mobile gaming next. play the default for a week, the game learns what you like. social, competitive, solo. then the lobby changes. the menu changes. the characters, the skins, the store, all tuned to one person. his bet: it's already starting, with new studios pushing first since they need the edge. full episode in comments, this is a 60-second taste of a conversation that covers a lot more ground.
UA, monetization and creative used to live in different rooms. now they share the same P&L. Luis de la Camara (Rovio), Gil Tov-Ly (Appcharge) and Jonathan Fishman (Sett) will sit down for a live and honest conversation about what game growth actually looks like in 2026. we'll get into: → why DTC stopped being optional and what a real web shop strategy looks like in practice → why more creatives faster isn't a strategy, and what a creative engine that compounds learning actually looks like → what changes when UA, creative and monetization sit under the same KPIs → what Rovio, Appcharge and Sett see coming next, from people who run this every day 📅 May 12 · 2 PM UTC / 4 PM CET / 7 AM PT free to attend. recording will be sent to all registrants. 💺 save your seat: https://lnkd.in/dd9As5NN