ECOLLABO8 membagikan ini
Today I stopped by the IFEX furniture exhibition, where Reborn is presenting their new collection for the next three days. Standing there and watching them using ECOLLABO8 recycled plastic planks exactly the same way they work with wood was a strange feeling. A good one. It has been a long six-year journey. Five years ago I was reaching out to furniture manufacturers offering them our material. Most never replied. At the time, recycled plastic simply wasn’t taken seriously as a structural material for furniture. About twenty months ago we met with Oliver Jimenez Seyboth ECOLLABO8 was finally ready to produce real volumes, and Reborn — with twenty years in the furniture industry — was exploring sustainable alternatives. Today, seeing people walk past the furniture they produced from our planks, completely unaware it comes from waste until they read the tag, feels like a real milestone. When I started recycling plastic, the goal was never to sell “recycled products.” The goal was always to create a real alternative to existing materials. To do that, we had to be competitive — in quality, in price, and most importantly in scale. Today we are finally there. Recycling only works if it is designed for real-world use. Oliver and the entire Reborn team — thank you for believing this material had a place in a furniture industry traditionally centered around wood and not always quick to change. This is just the beginning of what I believe will be a very strong collaboration. A partnership that can recycle more than 40 tons of plastic every month, while delivering furniture that requires no maintenance, doesn’t fade, and won’t be eaten by termites. And most importantly — furniture people simply enjoy using, without even realizing it started as waste.