Interactive Advertising Bureau

Knowledge Hub

Our knowledge hub features IAB Europe and member research reports, white papers, case studies and infographics that provide insight to the market on a range of hot topics.
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April 24, 2025

[Watch on Demand] IAB Europe's TCF 101 Webinar

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April 22, 2025

Creativity Pays: Drive ROI Through Return on Creative with TikTok & IAB Europe

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April 17, 2025

IAB Europe’s Guide to Sponsored Products

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April 15, 2025

[Watch on Demand] IAB Europe's Optimisation Over Reform Webinar

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April 8, 2025

Proposed Methodology for Estimating Digital Ad Emissions

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April 8, 2025

Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

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April 7, 2025

Alliance Digitale publishes Eco-Friendly Practices for Programmatic Media Buying: Carbon Efficiency Assessment

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April 7, 2025

A Marketer's Guide to Chatbots and Agents: From Generative AI to ROI

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April 3, 2025

[DK] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

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March 27, 2025

[Watch on Demand] IAB Europe's The Great Debate: Sustainability

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March 26, 2025

IAB Europe's Retail & Commerce Media Definitions One Pager

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March 26, 2025

IAB Europe’s Updated Retail & Commerce Media Glossary - March 2025

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IAB Europe is the European-level association for the digital marketing and advertising ecosystem