Nielsen

Big News  🗞️ Today, we are introducing 200+ new advanced audience segments via Scarborough and Nielsen ONE. Learn more about how we’re helping advertisers and agencies plan, buy and activate against an addressable-driven future. Story via AdExchanger: https://lnkd.in/evZ7XsEk Ellie Pryor

📺 Nielsen's January Media Distributor Gauge report is live! Let's take a peek, shall we? 👀 Disney scores its best performance in a year in Nielsen's January 2026 Media Distributor Gauge! Disney's 11.9% share of TV was fueled by ESPN (+82%) and its College Football Playoff coverage, along with upticks on ABC affiliates (+10%). Meanwhile, YouTube maintained the lead with 12.5% of TV, and Netflix held on at No. 3 with 8.8% of TV. Explore the latest insights: https://lnkd.in/ea2Q2Fif

We're proud to have been shortlisted for Specialist Agency of the Year for the UK Sport Industry Group Awards. 2025 marked a significant evolution for us. As a premier media intelligence partner, we’ve focused on empowering our clients with the trusted data they need to fuel action. We also doubled down on AI and advanced technology to make sure our clients are ready for whatever the landscape throws at them next. None of it would have been possible without the incredible team behind it all. Every one of these smiling faces played a part in making this happen. Thank YOU!

📺 Our monthly Gauge report is live! Let's look at January 👀 January 2026 saw TV viewing reach a 12-month high – up 3.7% from December. The surge was fueled by a 9% jump in cable, major sports events, returning broadcast dramas and winter weather keeping audiences indoors. Explore the latest insights: https://lnkd.in/eyUGVjV8

Live sports like the Big Game draw crowds. Measuring those viewing groups when the audience can be over 100 million people? We’re always looking for ways to improve accuracy; we’re piloting new tech during the big game to capture the full scale of America's biggest watch party. We've deployed 78,000 wearable devices to better measure TV viewing when big groups get together. As our SVP Brian Fuhrer noted in Sports Business Journal, this isn't just about better data. It's about accurately reflecting the massive audiences that drive billions in advertising investments. Read all about it! 🗞️  https://lnkd.in/eqieX8HX

Fake viewership numbers were trending on Sunday before the #SuperBowl even ended. Our Chief Client Officer Peter Naylor breaks down why trust matters in a world where fast data often means the wrong data, and what Nielsen's doing to keep the industry grounded in truth. Read more below. 👇

NEW 📺: Our fourth Ad Supported Gauge report is live. Let’s take a look. 👀 Football and younger viewers fueled ad-supported TV viewing to its 2025 high, representing 74.2% of overall TV viewing in Q4 2025, or an increase of 9% from the previous quarter. Streaming also comprised the majority (45.6%) of ad supported TV in Q4. Explore these and more findings in our quarterly Ad Supported Gauge: https://lnkd.in/eWXCXcmR

We launched NMI Podcast Fusion with Edison Research to solve this exact problem. NPR's Susan Leland breaks down how brands are using the tool to find incremental reach traditional channels miss — and why smarter allocation beats bigger budgets every time. Read the full story👇

Who’s excited to see the halftime headliner? 🙋    Bad Bunny is set to bring his reggaeton set to an estimated 100+ million viewers.      But this isn't just a performance, it’s a massive cultural moment for brands and viewers:     Latin music fans are 34% more likely to identify as sports fans, and 78% tune in to major live events as they happen.  But they’re not stopping at the TV screen. Latin music fans are 31% more likely to follow the game on social media, engaging wherever they can find content. And they convert. 40% of Latin music fans who are also sports fans frequently purchase based on broadcast TV ads.  From the early days of Gloria Estefan to Bad Bunny, the halftime show isn't just entertainment. It's where culture, commerce, and community collide. We're proud to provide the relevant insights that help brands understand these audiences with Nielsen One. The brands that show up authentically when it matters will win beyond game day.  ➡️ Play through for more insights before the big day. #NielsenOne #SixtySeasonsofProof #Football #HalftimeShow #BadBunny   

A 30-second ad cost just over $37,000 at the first big game in 1967. This year? Over 8 million on average. That’s almost 255x more valuable because it became the one night people actually want to watch the ads. It’s the event that breaks the internet before, after and during kickoff. Big moments like this are best shared with others. That's why this year we're launching a co-viewing pilot with Super Bowl LX, using wearable devices to capture every viewer, not just every screen. As viewing behavior evolves, so does our measurement and insights powered by Nielsen One. Nielsen has measured all 60 seasons of these milestones. We’ve tracked how audiences shifted from broadcast to streaming, when halftime became more valuable than primetime, and which moments went viral before “going viral.” As we count down to the big game, we will be sharing insights from all the moments we’ve been tuning in to. Because when you’ve been watching this long, you start to see patterns no one else can. See you on the field 🏈 #NielsenOne #Football #SixtySeasonsofProof #CoViewing #SuperBowlLX