Michelin

What if your next it bag could do more than just carry your belongings? 👜 Introducing the MICHELIN it bag, where design meets performance, inspired by the iconic curves of the Michelin Man.   A statement piece. Engineered for movement. Powered by our inflatable solutions: ➡️ Adaptive volume, shaped by what you carry ➡️ Suspended by design, never touches the ground, unless you want it to. ➡️ Transforms into a high-tech sleeping solution   Where fashion meets function. Where innovation becomes style.   Because performance isn’t just about moving forward. It’s about how you carry it. Available soon.   #Design #Innovation #Fashion #AprilFools

Summer is just around the corner. Even if the weather sometimes makes us forget it.   For mobility, however, the season is already here.   With MICHELIN Primacy 5 Energy and MICHELIN Pilot Sport 5 Energy, we introduce a new generation of premium summer tires, designed for the realities of today’s vehicles and driving conditions.   These new ranges set a new benchmark, combining top EU label performance with long-lasting durability across all dimensions.   From everyday driving to high-performance vehicles, these tires are engineered to deliver the right balance between safety, energy efficiency and durability, helping reduce emissions, extend electric range and improve overall driving comfort.   Already adopted by leading automotive manufacturers and integrated into new vehicle programs, they reflect how fast expectations are evolving. And how innovation must keep pace.

Still as emotional as ever. 100 years after the first MICHELIN Star, the feeling remains unchanged. At the MICHELIN Guide France 2026 ceremony, held in Monaco, a destination already featured in the very first edition in 1900, we celebrated a distinction that has become a global benchmark for culinary excellence. Congratulations to all the restaurants recognized this year. Their teams’ dedication, creativity and consistency continue to shape one of the most vibrant gastronomic scenes in the world. A special recognition to Les Morainières in Jongieux (Savoie), led by Michaël and Ingrid Arnoult, joining the very exclusive circle of three MICHELIN Star restaurants. A remarkable achievement that embodies the highest standards of craftsmanship and excellence. This milestone year also marks a new chapter for the MICHELIN Guide , with the introduction of a renewed brand identity designed to support its global ambitions and evolving ecosystem.

3.1415926535… The mathematics behind every perfect circle. From tires to plates. Happy #PiDay

Exceptional aircraft deserve exceptional technology. ✈️ The rollout of the Dassault Falcon 10X marks the meeting of two engineering ambitions: a new benchmark in business aviation and a new generation of aircraft tires. For Michelin, it is a proud moment to see the aircraft equipped with the MICHELIN Air X Sky Light, developed in close collaboration with Dassault Aviation. Behind this tire are years of engineering, testing and refinement to meet the unique constraints of aviation: extreme loads, very high speeds, and uncompromising safety requirements. The result is a tire that delivers 10–20% weight reduction and 10–20% longer service life. Less weight means lower fuel consumption, reduced CO₂ emissions, and improved operational efficiency. Beyond performance figures, this project also illustrates more than 40 years of collaboration between Michelin and Dassault Aviation, engineers working together to push the limits of reliability and innovation. The first Air X Sky Light size has been developed for the Falcon 10X. And it opens the door to a broader range that will equip future commercial aviation programs. Another step forward for aviation.

Quando olhamos para a nossa alta liderança, 64% são mulheres. E no dia de hoje, compartilhamos as conquistas e a força de mulheres que contribuem para a Michelin avançar todos os dias. Neste vídeo, algumas de nossas líderes contam suas trajetórias, aprendizados e sobre o que significa construir carreira em um ambiente que valoriza talento, diversidade e evolução constante. A busca pela equidade de gênero na liderança faz parte do nosso compromisso com inclusão e diversidade, sem deixar de reconhecer que a promoção dos direitos e da segurança das mulheres envolve múltiplas dimensões e desafios na sociedade. 08 de março: Dia Internacional da Mulher.

Why win one award… when you can win three? 🏆🏆🏆 At the 2026 Tire Technology Expo, Michelin was recognized across three fronts: 🌕 MiLAW – Concept of the Year A lunar airless wheel designed for future NASA - National Aeronautics and Space Administration Artemis missions. 🛞 MICHELIN Primacy 5 Energy – Tire of the Year A next-generation summer tire already trusted by major global carmakers ahead of its launch. 🌱 BioButterfly – Environmental Achievement of the Year A breakthrough enabling the production of bio-based butadiene for tire-grade elastomers with a significantly lower carbon footprint. From the Moon, To the road, To the materials of tomorrow. ADEME IFP Energies nouvelles Axens

This weekend in Thailand, a new MotoGP™ season began. A special one for Michelin.   In 2016, Michelin returned to the pinnacle of motorcycle racing with ambition and determination. Ten years later, 2026 marks the closing chapter of this remarkable MotoGP cycle.   Buriram set the tone. With track temperatures reaching 58°C, our tires delivered performance, consistency and robustness from the first session to the chequered flag.   Congratulations to Marco Bezzecchi (Aprilia Official Racing) for pole position, a new all-time lap record, the race lap record and victory at this PT Grand Prix of Thailand.   One final MotoGP season. Raced with the same intensity. Driven by the same commitment. Before a new chapter begins

🚗⚽ Boost is on. Michelin is now an Official Partner of the Rocket League Championship Series 2026.   More than 100 million players. Tens of millions of fans. One arena where precision, speed and control make all the difference.   Sounds familiar?   For over 25 years, we’ve been bringing performance and realism into gaming and automotive simulations. Now, we’re stepping onto one of the world’s most electrifying esports stages.   Because performance isn’t just built for the road. It lives in every sharp turn, every split-second decision, every perfectly timed move.   This season, expect the Michelin universe to show up in new, immersive ways.   Ready to play? 🎮

There was a time when “Trail” meant off-road only. Today, it means something more 🏍️ . Riding to work during the week. Escaping the city on Friday. Taking the long way home. Even when it turns to gravel. Riders’ expectations have evolved: safety on wet roads, comfort over long distances, and the freedom to leave the asphalt whenever the moment feels right. With the new MICHELIN Anakee Adventure 2, we set out to meet that evolution. Designed primarily for on-road use with confident off-road capability, it delivers enhanced wet grip, improved longevity, and reduced perceived noise. Because adventure doesn’t stop where the road ends.