Joko

Today, 100% of Joko’s push copywriting is generated with AI 🤖 At Joko, we run a strong content factory team that delivers very high volumes of newsletters and pushes every day to help our users discover the best shopping deals 🤑 Which also means… a lot of copywriting. And great copy takes time. Endless iterations. Tone adjustments. Alignment across teams. And maintaining consistency across dozens of touch points. So we asked ourselves: could AI help us scale this without losing our voice? Here’s how we approached it. First, we defined our brand voice internally through workshops and built clear tone-of-voice guidelines. The founders and Marketing team challenged every rule until it truly reflected how Joko should sound. Then we trained multiple AI agents (ChatGPT, Gemini, Claude) on these guidelines. Not just by uploading a document, but through constant iteration: testing prompts, reviewing outputs, refining instructions, and feeding it back with examples of good and bad performance. Today, AI generates all our push copies. It helps us accelerate production and maintain consistency, but every piece of content still goes through human review. The goal isn’t to replace creativity. It's to save time and reduce costs while scaling great writing. Our biggest learning: AI doesn’t define our brand voice. Our team does. AI just helps us scale it. We’re curious to learn from you: how are you using AI to scale your content production? 👀

🚀 New talent alert at Joko: meet Ghita, Mélodie & Yosr We keep growing, and today we're excited to welcome three new rockstars on board! Let's meet them 👇 Ghita Chiboub — Operations Manager Our Care team in Paris just got reinforced. Ghita is here to drive operational excellence and elevate customer satisfaction. Born and raised in Morocco, she studied at EDHEC and built her experience at Papernest and Nova Consulting. If you need a bootcamp buddy, a festival recommendation, or someone with strong opinions on where to eat, she's your person. 🎸 Mélodie Bouisson — Head of Care Operations Mélodie also joins the Care team in Paris, with a mission to improve and scale everything that makes our customer experience outstanding. She started in strategic consulting, then spent nearly five years at Stuart leading projects and operations. Born in the south of France, she still misses the sun on a daily basis. Catch her hiking, doing yoga, or asking you for your best recipe. 👩🍳 Yosr Mhiri — Lead Product Manager Meet Yosr. She's joining the Product team from Marseille to lead the vision, strategy, and development of Joko AI. Her background is the kind that makes you do a double take: engineering at Centrale-Supélec, three years in data & AI consulting at Artefact, a detour to launch her own backpack brand for digital nomads, then five years as cofounder and CPO of yzr, building AI products for e-commerce. She runs on lattés, psychological thrillers, and a genuine obsession with GenAI. ☕️ Welcome to the team, Ghita, Mélodie & Yosr! We are so lucky to have you. 💚 #NewJoiners #Hiring #Culture

Les soldes d'été démarrent dans un mois : Les Français seront-ils au rendez-vous ? Dans un contexte où les promotions, les plateformes "petit prix" et les bons plans sont disponibles toute l'année, la période des soldes semble perdre progressivement son statut d'événement. Un constat qu'on observe déjà depuis plusieurs saisons. Chez Joko, nous avons voulu prendre la température avant le coup d'envoi du 24 juin. Nous avons sondé 70 000 consommateurs pour comprendre comment ils abordent cette édition. Voici les enseignements clés et ce qu'ils impliquent pour les enseignes. 📊 59 % des Français comptent participer aux soldes, mais 67 % n'attendent plus spécifiquement cette période pour acheter. Le réflexe "soldes" existe encore, mais l'achat est désormais opportuniste. Pour les marques, tout l’enjeu réside dans la capacité à toucher le bon consommateur au bon moment. 💰 Budget moyen prévu : 212 euros par personne. Et le seuil d'exigence est élevé : près d'1 Français sur 2 ne considère une offre intéressante qu'à partir de -50 %. Dans un univers de promotions permanentes, les soldes doivent frapper fort pour se démarquer. 🛍️ Le critère n°1, ce n'est pas le pourcentage de remise. C'est le prix final. Ce que le consommateur regarde, c'est ce qu'il paie, pas ce qu'il économise. Un changement de lecture que les enseignes ont tout intérêt à intégrer dans leur communication. Chez Joko, on aide nos marques partenaires à adresser ces enjeux grâce à la puissance de la donnée bancaire et de l’IA : identifier les bons profils, personnaliser les offres et mesurer l'impact réel sur les ventes. 👉 Retrouvez l'étude complète et lien pour nous contacter en commentaire. #Soldes #Retail #Insights

Most companies have a backlog full of good ideas waiting for engineering bandwidth. At Joko, we decided to fix that with AI. If you work in tech, you've heard this a thousand times. You spot something in the product. Maybe a button that should say something different. A screen that would work better if you moved things around. A small tweak that could make a real difference for users. You flag it. It goes in the backlog. And then... you wait. At Joko, we decided to change that. We built a system we call "Anyone Can Ship." The concept: any team member can sit down with an AI assistant, describe the change they want in plain language, and actually build it themselves, right inside the Joko app. No coding skills needed. The AI writes the code. You just need to know what you want and why it's a good idea. Every change still goes through engineering review. The bar stays high. But the distance between "I have an idea" and "it's live in the app" just got radically shorter. A few weeks ago, one of our marketers shipped their first real feature this way. In production, used by real users. They'd never written a line of code. We think the companies that figure this out early will move faster than everyone else. Who else is rethinking how their team ships? #AI #ProductDevelopment

Just back from Phoenix 🇺🇸 Last week, Nicolas Salat-Baroux, Yasmine Kabbaj and Hajar NOUR EL ABIDINE attended Rakuten's flagship affiliate and retail marketing conference, and what a ride. Nearly 20 meetings in two days, presenting Joko's AI shopping assistant and building awareness for Joko in the US affiliate ecosystem. The conversations kept coming back to the same themes: how AI is reshaping the shopping experience, what brands actually need from affiliate partnerships, and where retail media is heading next. Exactly the kind of discussions we love having. A huge thanks to Amit Patel, Ceres Cueva, Elizabeth (Liz) Axelsen, Chris Schell, Rachel Irwin, and the entire Rakuten Advertising for putting together such a well-organized event. And to everyone we had the chance to connect with over those two days 💚 #RakutenOptimism #AffiliateMarketing #Retail

Full-remote doesn't mean working alone 🏡 At Joko, 32% of our teammates work remotely across France and Spain, far from our Paris and Barcelona hubs. And we want to make sure distance never becomes isolation. So we built a policy around it. Every full-remote employee gets a dedicated monthly travel budget to visit their hub and spend real time with colleagues. Because sometimes it’s also nice to tap someone on the shoulder with a question, grab lunch with your team, or get pulled into a spontaneous conversation in the open space ✨ We believe remote work and a tight-knit team aren't opposites. You just have to be intentional about it. By the way, we're hiring across both hubs, and yes, full-remote too. Check out our open roles in the comments below! 👇 #Remote #Culture

JoyBuy : le nouveau Temu ? 🇨🇳 Depuis quelques semaines, tout le monde en parle. Le 16 mars 2026, Joybuy s'est lancé officiellement en France, vitrine européenne de JD.com, le n°2 du e-commerce chinois. Promesse : des marques reconnues, livrées le jour même. Un positionnement résolument à l'opposé de Temu. Chez Joko, nous avons analysé les transactions bancaires de 1,5 million de Français, représentatifs de la population, pour décrypter ses premiers mois. Voici ce que les données montrent : 🛒 Les ventes ont été multipliées par 21 en valeur entre octobre 2025 et mars 2026, mais la dynamique retombe dès la semaine suivant le lancement officiel. 💳 Le panier moyen atteint 78€, soit 3 fois celui de Temu, au niveau de Fnac et Boulanger. 👨 61% des acheteurs ont entre 36 et 55 ans, et les hommes représentent 63% de la clientèle. JoyBuy a réussi son lancement médiatique. La vraie question, c'est de savoir s'il parviendra à transformer l'essai là où Temu avait rapidement installé une vraie habitude d'achat. L'étude complète est en commentaire. #Retail #Ecommerce #Insights

Phoenix, here we come. 🌵 Next week, Nicolas Salat-Baroux, Yasmine Kabbaj and Hajar NOUR EL ABIDINE are heading to the desert for Rakuten Optimism. Two days in Arizona with the entire retail and affiliate ecosystem, talking about what's next in 2026. At Joko, we're building the new front door to shopping, combining the power of banking data and AI to help brands connect to the right shoppers and unlock incremental revenue with measurable, performance-driven impact. We can’t wait to meet partners and peers to get inspired, connect and celebrate. If you'll be there, let's meet. Drop us a message 👋 #RakutenOptimism #Retail #Partnerships

6,000,000 users on Joko 🫣 Sounds so huge we tried to put words on it. 6 million macarons stacked up? Twice the distance from Earth to space. 6 million baguettes laid end to end? One full loop around mainland France. But really, 6 million is Paris, Marseille, Lyon, Toulouse, Nice, Nantes, Strasbourg, Montpellier, Bordeaux, Lille and Rennes, all combined. 🤯 That number is you. Every user who opened the app, earned cash back, caught a price drop, skipped the coupon hunt. And it's also our brand partners, who make it possible to bring the best deals to our users, every single day. And to thank you... Joko's getting even smarter. Stay tuned 👀 #Growth #Users #App

🚀 New talent alert at Joko: meet Agnès, Pablo & David We keep growing, and today we're excited to welcome three new teammates on board! Let's meet them 👇 Agnes Malherbe — CRM & User Lifecycle Manager Agnès joins our Marketing team in our Barcelona hub with one clear mission: boost user LTV by building meaningful, data-driven customer relationships. Born in Paris, she's lived in South Korea, Australia, and now Spain, a real world traveler at heart! Ask her about food or her dog June, and she won't stop talking. 🐾 Pablo San José Villar — Software Engineer Pablo joins our Tech team remotely from Madrid to help build the simplest and most satisfying shopping experience possible for our users. With a Georgia Tech MSc in Computational Analytics and 5+ years as Lead ML Engineer at Clarity AI, he brings serious technical firepower. He also has very strong opinions on Neapolitan pizza ratios, consider yourself warned. 🍕 David Coriat — Software Engineer David joins our Tech team remotely from the French Alps. After nearly a decade in micro-electronics research and a pivot to software engineering, he even co-founded a video game studio along the way. Outside of work, David is a metalhead, a board game enthusiast, and someone who genuinely believes LEGO is for adults. He's right. 🧱 Welcome to the team, Agnès, Pablo & David, we're so glad to have you on board! 💚 #NewJoiners #Culture #Team #Hiring