Criteo

We recently hosted another event with OpenAI in Tokyo, bringing together more than 140 clients and agency partners for an engaging discussion on the future of agentic AI, commerce, and conversational advertising.    As our partnership with OpenAI continues to grow, conversations like these are helping shape how brands and agencies think about AI-native discovery, relevance, and performance in emerging environments.    Thank you to everyone who joined us in Tokyo and contact our team to learn more about ChatGPT ads: https://lnkd.in/eAmChGRp

Partners like Tinuiti are already helping clients explore what ChatGPT ads can mean for advertising.   Through Criteo’s integration, brands and agencies can test this emerging channel within broader, cross-channel strategies while learning what works.   As Michelle Merklin, VP of Paid Search Innovation & Growth at Tinuiti, says, “The Criteo team made activation easy for us: their proactive education and end-to-end support have been vital in helping us set our clients up for success.”   Interested in exploring ChatGPT ads? 📥 Reach out to our teams to learn more: https://bit.ly/42HdCW2

In a new Forbes feature by Gary Drenik, Todd Parsons, Chief Product Officer and President of Performance Media at Criteo, shares insights on why performance has become the central currency of modern advertising, and how AI is reshaping everything from campaign execution to cross-channel optimization and discovery.   As Todd shares: “Performance is no longer something marketing reports on. Instead, it’s becoming the system through which marketing operates.”   🗞️ Read more in Forbes: https://lnkd.in/eshpSPvE

In a world of infinite AI content, one thing becomes even more valuable: attention. 🎯 At Web Summit Vancouver, our CEO Michael Komasinski, shared his perspective on the evolving role of advertising in the AI era, from the future of discovery to why trusted platforms and meaningful consumer connections will matter more than ever. As the digital landscape continues to evolve, the opportunity for brands to drive relevance, visibility, and growth is only expanding. 🎥 Watch the full keynote on our YouTube channel: https://bit.ly/4tCY8OB

Guess who’s heading back to #CannesLions? ☀️   The future of commerce is changing fast. Discovery is becoming more AI-driven, consumer journeys are showing up in more places, and brands are navigating more complexity than ever before.   But we’re here to turn that complexity into clarity.   📍If you’re heading to Cannes, come find us at the Criteo HQ (on Yacht Row) to talk about the future of commerce, smarter discovery, and what it takes to drive relevance and performance across every channel.   Let’s meet on board! 🛥️ Book time with our team: https://lnkd.in/exgAkG2g

Better performance starts with a simpler path to launch.   Our self-service platform, Criteo GO, streamlines campaign creation with automation and commerce-trained AI — helping brands activate ads across social, display, web, and video from one unified dashboard.   Watch this quick demo to see how campaign setup works from start to finish in just a few steps. ⚡️   Learn more about Criteo GO: https://lnkd.in/eizdvP52

Over the past two weeks, we hosted events in London and Toronto with the OpenAI team, bringing together brands, agencies, and industry leaders to explore what AI-powered discovery and AI-native advertising could mean for the future of marketing and commerce. As OpenAI expands ads in ChatGPT into new markets, discussions across both events focused on trust, relevance, evolving shopper behavior, and the growing interest in conversational AI as part of broader marketing strategies. Building on our role as OpenAI’s first advertising technology partner, we’re excited to continue learning alongside marketers as they navigate this emerging channel. Interested in exploring ChatGPT ads? 📥 Reach out to our teams to learn more!

The SSP market is changing, and commerce data is becoming a bigger part of the conversation.   We're pleased to share that Criteo's Commerce Grid is included in the Forrester Sell-Side Platforms Landscape, Q2 2026, an independent overview of 20 notable vendors shaping the SSP market.    According to the report: "Signal loss and advertiser demand for outcomes elevate the importance of publisher first-party and commerce data."  Forrester also points to the growing role of SSPs in helping responsibly activate publisher and retailer data to connect ad exposure with measurable outcomes.    That's the SSP we set out to build. With 200+ retail media network partnerships and 17,000+ active advertiser relationships across NA, EMEA, and APAC, Commerce Grid connects publishers, agencies, and retailers with commerce audiences built from real shopping signals, not behavioral proxies, not guesswork.   We believe that's what the market needs, and it's what we're here to deliver.    Read our full perspective on what this means for the SSP market: https://lnkd.in/e7Au2mzW

Tech culture doesn't grow on its own.   It grows through communities that make knowledge faster to share, questions easier to ask, and career growth more accessible to everyone.🧠   In our latest Tech Tomorrow piece, Kini E. explains what it takes to build communities that will thrive and enable stronger, safer, and more connected tech ecosystems.   He also emphasizes the necessity for employers to acknowledge and support those ecosystems over time. For us at Criteo, that means supporting ambassadors, events, meetups, and spaces where knowledge is spread.🧡   Read the full article: https://lnkd.in/eNkexyQG   #TechCulture #companyculture #community

How will agentic commerce change the balance between AI platforms and retailers?   In this episode of The CPG View, our President of Retail Media Sherry Smith shares what conversational shopping could mean for the industry — from how people discover products to how retailers create more relevant customer experiences.   Her perspective: retailers are well positioned to stay at the center of the journey, thanks to the trust they’ve built with shoppers, their role in transactions and fulfillment, and the first-party data that helps power more relevant AI recommendations.   Listen to the full episode with Don “eCommerce” Brett 🎧 https://lnkd.in/eck_QheG   #RetailMedia #AI #CX