billups

Not all airport #OOH screens are equal - placement quality matters! ✈️ A traveler passing through an escalator walkway for 30 seconds behaves very differently from someone sitting at a gate for 45 minutes. By combining dwell time, passenger movement, and environmental context, we can better understand where attention actually concentrates across the airport journey. That’s why airport measurement needs to go beyond impressions alone. Find out more about the Airport dashboard: https://hubs.li/Q04jt_kW0 #AdTech #SmarterOOH #PoweredbyOOH #AirportOOH

The countdown has begun! 10 days to go. 7 speakers. 1 afternoon that will change how you see OOH. On June 9th, our industry-leading speakers will take the stage for an afternoon of real conversations, bold ideas, and fresh perspectives on where Out-of-Home is headed. If you haven't registered yet, now is the time, capacity is limited and spots are going fast. 👉 Secure your seat: https://hubs.li/Q04jlSBF0 📅 June 9, 2026 | 12:30 – 18:30 📍 MIX Brussels, Belgium The lineup🎤: Oli Ford – Business Director, International - billups Lee Bofkin DPhil FRSA – CEO @globalstreetart Mathieu France – CEO & Founder Artcrush.com Katy Hopkins – Executive Creative Director Iris London Veerle Colin – Marketing Director JCDecaux Belgium & Luxembourg Alison Keith – Founder & Principal The Excellence Office Branko Kleynen – Sr. Communication Specialist dentsu Benelux See you there! #UnleashOOH2026 #billupsOOH #SmarterOOH #billupsBelgium

The moon owes you an apology, but @BlueMoon is giving you a solution. 🌙✨ For years, the "blue moon" in the sky has been playing a bit of a trick—staying stubbornly moon-colored while hogging the name. #BlueMoon decided enough was enough. If the moon won’t turn blue, the beer will. We’re proud to have helped @BlueMoon take this mission to the biggest stage in the world: Times Square. 🗽🔵 For one weekend only, starting May 31st, you can finally drink a Blue Moon that lives up to its name. Think green beer, but rarer, bolder, and actually blue. Huge thanks to the team at @BlueMoon for the incredible partnership and for letting us help make things right in the heart of NYC. 🍻 #PoweredbyOOH #Deliveredbybillups #OnceInABlueMoon #OOH

Advertisers are under increasing pressure to deliver measurable outcomes in environments that are becoming more fragmented, automated, and complex. The Financial Times recently explored how AI, changing consumer behaviour, and shifting media dynamics are reshaping the advertising industry — and why many traditional agency models are now under pressure to evolve. One theme stood out clearly: the industry is moving away from being valued for inputs and activity alone, and increasingly toward accountability, integration, and business outcomes. That feels especially relevant to OOH right now. As the channel becomes more measurable, data-driven, and technologically integrated, the opportunity is no longer just about visibility or scale — it’s about proving strategic value within the wider media ecosystem. The conversation is also no longer simply “AI vs people”. The agencies and media businesses that succeed will likely be the ones that combine technology, measurement, creativity, and human judgment most effectively. These are exactly the conversations we’ll be taking into Cannes Lions next month — and ones the industry increasingly needs to have. Interesting read from Daniel Thomas at the Financial Times below. #OOH #Marketing #AI #Media #Advertising #Measurement #Leadership #CannesLions https://hubs.ly/Q04jcQD10

We’re proud to once again support the World Out of Home Organization Global Congress taking place in London from 3–5 June 2026. 🇬🇧 As one of the industry’s most important global gatherings, #WOOLondon26 brings together the people shaping the future of Out-of-Home across creativity, measurement, technology, automation, and media strategy. This year, our global leadership team will be in attendance, with David Krupp joining the speaker lineup to share perspectives on the evolving specialist buying model and where the industry is headed next. We’re looking forward to the conversations, the collaboration, and the opportunity to continue helping move OOH forward alongside some of the brightest minds in the industry. If you’ll be attending, we’d love to connect. See you at #WOOLondon26. #billupsatWOO OOH #WOOLondon #WorldOutofHome #GlobalAdvertising #billupsUK

We’re looking forward to joining marketers, innovators, and industry leaders at the Brand Innovators AI & Brand Innovation Summit for conversations around the future of AI, media, creativity, and consumer connection. Representing billups onsite: 👉 Shawn Spooner Global Chief Technology Officer and Tony Stoering Global Head of Client Development 📣 Shawn will also be taking the stage to share perspectives on how brands can navigate rapid change while staying culturally relevant in an increasingly AI-driven world. If you’re attending, we’d love to connect while we’re there. #BrandInnovators #MarketingInnovation #billupsTeam #billupsNA

Airport environments have always been premium, but proving their performance has historically been a challenge. We’re changing the narrative. ✈️ The billups Airport Dashboard transforms complex passenger movement into actionable insights, giving brands unprecedented visibility into whom they’re reaching, how they move, and what truly captures their attention. Swipe through to see how we’re bringing airport OOH into the performance age. And learn more here👉https://hubs.li/Q04hS2td0 #OOH #AirportMedia #AdTech #MarketingMeasurement #Attention

We are saddened to learn of the passing of Joyce Luna, a former billups employee, friend, and colleague. Joyce was an instrumental part of billups during its early years. She helped shape not only the business but also the culture and relationships that became its foundation. A true professional with a remarkable work ethic and reputation, Joyce was steady, dependable, and deeply respected by all who had the privilege of working alongside her. Her warmth, kindness, and ability to connect with others left a lasting impression. She had a way of making people feel seen, supported, and valued, bringing both strength and heart to our team. Beyond her professional impact, Joyce’s greatest joy was her deep love for her family and her children of whom she spoke often with immense pride. The relationships Joyce built and the contributions she made continue to be remembered with gratitude. Our thoughts are with her family, friends, and all who knew and loved her. She will be remembered with great respect, affection, and appreciation. May she rest in peace.

Eid Al-Adha Mubarak. Wishing you and your family a blessed Eid filled with peace, joy and prosperity.🌙✨ Selamat menyambut Hari Raya Aidiladha. Semoga hari ini membawa keamanan, kemakmuran, dan kegembiraan ke rumah anda. 🌙✨ أتمنى لكم عيد أضحى مبارك. عسى أن يجلب هذا اليوم السلام والازدهار والفرح لبيوتكم. ✨🌙

Germany is Europe’s largest economy, but its OOH market is unique. From strict "no-motion" zones to the dominance of transit hubs, success here requires a specific playbook. We’ve condensed our latest market deep dive into a 6-step "Cheat Sheet" for brands looking to scale across the region. Swipe through to see how to navigate the regulations, ownership, and digital shift in Germany. 🇩🇪 #OOH #GermanyMarketing #billupsGermany