About Do-IT Profiler
Our purpose
“Everyone has potential but some people don’t have the means to recognise or the tools to optimise.”
At Do-IT Solutions, we strive to be the global market leader in Neurodiverse screening and assessments through providing innovative, valuable and stable products that help, both, organisations and individuals to improve inclusivity and enable each person to achieve their best self.
Our values
Learning is key
Recognised expertise in learning difficulties, disabilities and neurodiversity.
Caring
Across multiple sectors education, into work, employment and justice.
Collaboration
Varying employment settings – authorities, government and education.
Challenges & opportunities
Building trusted, sustainable relationships with organisations to drive value.
Evidence-based
Agile solutions, bespoke to your organisation including our Training Packages.
Ambitious
Practical solutions to optimise delivery models and ensure effectiveness.
Founder and CEO
Professor Amanda Kirby
MBBS MRCGP PhD
: @profamandakirby 
: Prof Amanda Kirby
Amanda is the founder and CEO of Do-IT Solutions, an internationally recognised tech-for- good company that provides neurodiversity screening and web-based support tools for children and adults in education and employment. The profiling tools are also used in many settings including fire, police, justice, workplace, education and apprenticeship settings. The data findings are published with research partners
Amanda Is a medical doctor and an emeritus professor at the University of South Wales , an honorary professor at Cardiff University and a Visiting Professor at Faculty of Health Sciences Trinity College Dublin.
She has clinical and research experience and founded and ran a transdisciplinary clinical and research team for 20 years relating to neurodiversity. She is a qualified GP and has a Ph.D. relating to emerging adulthood and neurodiversity. She has initiated and run a wide variety of training programmes including a Masters in SEN programme. She is also Mental Health section editor for Neurodiversity for PLOS Journal.
Amanda has been on government advisory boards (e.g., Hidden Impairment National Group). She sits on the Professional Advisory Group for DWP relating to Disability Confident. She advises UK and international charities in the field of neurodiversity now and in the past e.g.patron of the Dyspraxia Association in New Zealand, and Chair of Movement Matters UK. She is the current chair of the ADHD Foundation and works closely with many other charities working in this area. She was on the working group for the first BSI guidelines – Design for the Mind, and the built environment and has advised the Engineering Council on their professional guidelines.
She has written 10 books and more than 100 research papers in the field and one of her recent books published in 2021:’Neurodiversity at Work, Drive Innovation, Performance and Productivity with a Neurodiverse Workforce’ won the Business Book Awards 2022 for EDI. Her latest book in 2023 is: Neurodiversity and Education and she is currently writing a book for parents.
Amanda has been voted one of the top UK HR Thinkers in 2022 and one the lifetime achievement awards at the National Diversity Awards as well as being voted in the top 50 Diversity power list. In 2023, she has been named one of: Think Women’s 40 outstanding global women’; Top ‘33 UK Business Influencers’. Amanda has co-authored the first Neurodiversity Index Report with City and Guilds Foundation published in March 2023 and in March 2024. She is one of the LinkedIn Top Voices and has a weekly Neurodiversity 101 newsletter with more than 149,000 followers. In 2024 she was named as d&i Leaders 2024 inspirational leaders in the diversity and inclusion space globally.
Amanda has lived experience of neurodiversity firsthand, as she sees herself as neurodivergent as well as being a parent of neurodivergent children, and grandchildren.
Amanda’s passion to make changes in society and increase the chances of showcasing talents for neurodivergent children and adults especially in work settings remains as strong as it was 30 years ago.