Samsøe Samsøe

Yesterday in Helsinki, we gathered at Stockmann to celebrate the launch of The Herø Bag and the opening of our new accessories pop-up in the department store. We invited 20 Finnish content creators to join us for a morning shaped around community, craftsmanship, and considered details. The day began with a seated brunch, a traditional Danish BMO plate, reimagined with subtle Samsøe Samsøe touches, from logo butter to a curated dessert. Each guest received a Herø Bag in one of six colorways, before moving through the space: capturing moments at the pop-up with polaroids, and later, taking part in a bag charm workshop. Using beads matched to the collection and leftover leather from Herø Bag production, everyone created a personal piece – an extension of the bag itself. Thank you to everyone who joined us in Helsinki! This event concludes a month of Herø Bag activations across key markets and a celebration of a new chapter in our accessories universe. Visit our newest pop-up on Stockmann’s 4th floor and explore Samsøe Samsøe’s new accessories collection.

On March 18th, we hosted an exclusive press event at the Madrid‑based concept store WOW to introduce our accessories, with a special focus on The Herø Bag. Guests experienced our new statement accessory up close, set against the visual backdrop of our SS26 campaign, ‘SIGHTSEEING’. A warm thank you to everyone who joined us in marking this moment – and a special appreciation to ATAGENCY comunication agency for bringing the event to life. Following the event, a range of styles from our collection is now available both online and in‑store at WOW Concept Serrano.

We have expanded our presence in the Greek market with a new launch at attica in the center of Athens. Partnering with Greece’s largest department store marks an important step in our continued global growth. The space features a curated selection from our SS26 menswear collection – thoughtfully presented to complement the distinct shopping experience at attica Department Stores S.A.

Last week, we welcomed our global sales teams to Copenhagen for our first sales meeting of 2026. This gathering is a key moment to dive into the upcoming collection, reflect on the season behind us, and reconnect across borders. With colleagues based in nine countries, being in the same room is a rare occasion. Over three days, teams came together for workshops, shared insights, and enjoyed slow, cosy evenings exploring Copenhagen’s dining scene – strengthening the relationships that carry our brand forward. Bringing our international teams together reinforces a shared purpose and a grounded, collective starting point for the season ahead.

Earlier this month, we welcomed press and talents to celebrate the opening of a permanent Samsøe Samsøe womenswear shop‑in‑shop at Central Chidlom in Bangkok. Located in the heart of Thailand’s vibrant capital, the new space brings our minimalistic design universe together with the city’s unmistakable energy. Now open on the 3rd floor of Central Chidlom and available via the Central app. Central Retail

Last Thursday, we had the pleasure of welcoming guests to our Samsøe Samsøe shop‑in‑shop at the iconic Parisian department store Samaritaine Paris Pont-Neuf for an evening dedicated to presenting The Herø Bag and our latest accessories collection. Guests joined us in La Samaritaine to explore the new pieces and learn more about Samsøe Samsøe’s expanding presence in the French market. The space came to life with creative branded takeaways, drinks and small bites, and a signature Herø cocktail crafted for the occasion by NMP. To end the evening on a sweet note, guests were treated to Herø Bag-shaped cookies – each one inspired by the full colour palette of the newly launched bag. A warm thank you to everyone who joined us in celebrating this moment, and to Cassandra Malmberg for beautifully capturing the evening.

Last Wednesday, we celebrated the launch of The Herø Bag with a curated journey through Copenhagen – our home and creative starting point. A selected group of talents set off from our HQ in the Samsøe Samsøe bus, visiting locations across the city that reflect our heritage and ongoing dialogue with culture. The evening concluded at our historic Pilestræde store, a former bathhouse basement in the heart of Copenhagen. Guests experienced The Herø Bag up close, accompanied by an intimate live performance by saxophonist and producer Venna, joined by his band. Later, colleagues from our HQ joined for drinks, music, and conversation – bringing the launch together as a shared moment across the brand.

Following the launch of The Herø Bag last week, we are announcing the opening of our new pop-up store in Le Marais, Paris. Open to visitors from March 6th, the space presents a curated selection of Spring Summer 2026 accessories within a spatial concept designed by Spacon. Rooted in Scandinavian simplicity, the interior invites guests into an elevated brand experience where product and environment are closely connected. The design draws on Danish design heritage, combining sculptural lines with soft curves and a refined material palette. Oiled oak, chrome steel structures, leather, and tactile textiles create a cohesive material language that mirrors the craftsmanship and aesthetic of the accessories collection. The result is a clean, architectural setting where materials, form, and function come together to express our Nordic design values. 119 Rue Vieille du Temple 75003 Paris Mon-Sat: 11.00 - 19.30 Sun: 12.00 - 19.00

Last night, we welcomed press, talents, and buyers to celebrate the official launch of The Herø Bag during Paris Fashion Week. Hosted in our new pop-up space in Le Marais, the evening marked the opening of a destination dedicated to the Samsøe Samsøe accessories universe. Guests gathered at 119 Rue Vieille du Temple to discover the season’s most directional pieces, with The Herø Bag taking center stage as our new iconic silhouette. Cocktails by CRAVAN and a curated Samsøe Samsøe atmosphere set the tone for the evening, bringing together our community in the vibrant heart of Paris. The pop-up store is open throughout Paris Fashion Week and beyond, inviting visitors to explore The Herø Bag alongside a curated selection from the Spring Summer 2026 accessories collection. 119 Rue Vieille du Temple 75003 Paris

Introducing our collaboration with Budapest-born artist Gergei Erdei, consisting of a set of meticulously designed pieces. Celebrating craftsmanship and creative freedom, the designs bring Erdei’s vision into our universe, which supports the artisanal methods and thoughtful production that both our brands champion. Explore the collaboration here: https://lnkd.in/e8uNesHk