Beschreibung
This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your page, such as Lead, ViewContent, AddToCart, InitiateCheckout and Purchase events. It also includes support for the Conversions API.
You’ll be able to see when customers took an action after seeing your ad on Facebook and Instagram, which can help you with retargeting. And when you use the Conversions API alongside the Pixel, it creates a more reliable connection that helps the delivery system decrease your costs. Learn More
The Conversions API is designed to create a direct connection between your marketing data and the Meta systems, which help optimise ad targeting, decrease cost per action and measure results across Meta technologies. Learn More
You can find more information about our Privacy Policy here.
Installation
To install from your WordPress site
1. Log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
2. In the search field, type ‚Facebook for WordPress‘ and click ‚Search Plugins‘. Select the plugin authored by ‚Facebook‘. You can install it by simply clicking ‚Install Now‘.
To download and install plugin from Facebook Events Manager
Facebook Help Page
Configure plugin for first use
After plugin installed:
1. Go to settings page of the plugin.
2. Click Get Started.
3. Complete the Facebook Business Extension flow.
4. Agree to share your access token with your site.
FAQ
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Where can I find more information on Facebook Pixel?
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You can find more information on the Facebook Pixel.
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Where can I find more information on Conversions API?
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You can find more information on the Conversions API.
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Where can I find more information on Facebook for WordPress plugin?
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You can refer to this page
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Where can I find support?
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If you get stuck, or have any questions, you can ask for help in the Facebook for WordPress plugin forum.
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I am a developer. Can I help improve the plugin?
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Of course! This plugin is open sourced on the Facebook Incubator GitHub. You can find the code and contribution instructions in the plugin repository.
Rezensionen
Mitwirkende und Entwickler
„Meta pixel for WordPress“ ist Open-Source-Software. Folgende Menschen haben an diesem Plugin mitgewirkt:
Mitwirkende
„Meta pixel for WordPress“ wurde in 29 Sprachen übersetzt. Danke an die Übersetzer für ihre Mitwirkung.
Übersetze „Meta pixel for WordPress“ in deine Sprache.
Interessiert an der Entwicklung?
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Änderungsprotokoll
2026-01-15 version 5.0.0
- Optimize source detection, by @ukilla, in #115
- Add the proper email to pixel init code, instead of admin email, by @rishijd in #114
- Improve error logging, by @shkabo in #116
- Fix Admin style that caused Advanced config overlap with CAPI Test header, by @rishijd in #120
- Remove SDK as a dependency to add PHP 7.4 support, by @rishijd in #118
- BizSDK clean up, Phase 2, by @rishijd in #123