USE - The Ultimate World of Cutting & Welding

Beyond the heat: Why cold ablation is hitting the shop floor. ⚡ The shift from research labs to mass production isn't just about speed; it’s about protecting material integrity by eliminating the heat-affected zone (HAZ). As Dina Reit (Managing Director, SK LASER) highlights, ultra-short pulse (USP) technology is becoming a strategic requirement for high-precision components. At USE 2027 in Düsseldorf, we provide the global stage for pioneers to demonstrate how cold ablation is redefining the limits of industrial fabrication. When it comes to your ultra-precision components, is the elimination of post-processing worth the investment in USP technology today? ⚙️

Your first cobot weld is easier than you think 🤖 Teach by hand, capture the contour points, save, and test – that is the fastest route to a stable first weld on a cobot cell. Once the path and angles are set, repeatability follows and changeovers stay under control. 🛡️ At USE 2027, we are not just exhibiting hardware; we are showcasing the seamless integration of human craft and robotic precision. Join all the industry experts in Düsseldorf to see how the latest automation is transforming the workshop floor. 🎯 Have you taught a cobot? How did it go? Share your experience in the comments below.

Precision or power: Where does your production strategy lean? ⚡ The industrial laser landscape is splitting into two distinct paths: extreme microscopic accuracy with zero distortion, or high-speed automated power for maximum throughput. For the innovators joining us at USE 2027 in Düsseldorf, this choice defines the next decade of ROI. As you look at your own pipeline for the next 3 years, which laser capability is your biggest priority? ⚙️

Precision Planning: Your Stand, Calculated 📊 Efficiency in the welding aisle begins with a smart budget. At USE 2027 in Düsseldorf, we have removed the complexity from your trade fair preparation. Whether you are showcasing heavy-duty plasma cutting in Halls 5 and 6 or live robotic integration, our online stand-cost calculator provides instant transparency for your investment. Once you have your figures, our project team is ready to discuss bespoke layouts that maximise your impact. From DIY demo areas to high-tech innovation zones, we help you bridge the gap from technical data to a physical brand experience. Secure your spot at the global premiere where steel meets urban innovation. Go here for the calculator: https://lnkd.in/dK_96krk Or schedule a briefing call with our team to explore your hall placement? ⚙️

So, the secret is out. Or is it? 🕵️♂️ Global headlines claim to have finally unmasked Banksy. While the art world debates the identity, we’re looking at the figure behind our own mask – the silent welder who defines the USE key visual. Because whether it’s a stencil on a city wall or a high-precision weld on a hydrogen pipeline, the greatest work often happens behind a visor. At USE 2027 in Düsseldorf, we’re finally giving the industry’s most talented artists the stage they deserve. Whether you’re hidden behind a gold-tinted visor or a pseudonym in a Bristol alleyway, mastery is mastery. We can’t confirm if Banksy has a booth in Hall 5, but we can promise that the sparks flying at our show are far more authentic than a shredded canvas at Sotheby’s. 🖼️🔥 If you could trade your welding torch for a stencil (or vice versa) for one day, which masterpiece would you tackle first? ⚙️

The digital generation doesn’t fear AI: they use it to crush bottlenecks Listening to Dirk Ahrendt (The Metalist), your future workforce grew up with digital interfaces and instant feedback. You profit when your machines speak their language. At USE 2027, you bridge the gap between human intuition and machine precision. Thanks to The Metalist for your impact. How is your technology evolving to meet the digital-first mindset of the new generation? ⚡ 🦾

The skill shortage is not a forecast: it is a bottleneck that will crush your throughput. ⚡ You don't just wait for talent: you automate. As Dr. Nikolaus Wagner from TRUMPF emphasises, survival depends on performative production setups. You profit from self-learning machines that bridge the gap between manual craft and digital speed. 🦾 Is your production ready for the AI-Robotics-Combination?

The "plug-and-play" automation myth vs. your shop floor reality. 🛠️ You have heard the pitch that cobots are effortless, yet the reality often involves hidden integration costs and steep learning curves. True ROI comes when you bypass complex coding entirely. By using kinesthetic teaching: guiding the torch by hand to lock in contour points: you turn a sophisticated robot into a simple, repeatable tool for short-run batches. Your younger welders already treat this tech like a smartphone, turning a perceived "complex machine" into a high-utility assistant that stays active 24/7. This transition frees your top-tier specialists for the high-margin, manual work that actually requires their mastery. What is the biggest "hidden" barrier you have found when trying to automate short-run production? 📈 Challenge the status quo and see the tech in action at USE 2027.

USE: the fair that grows your sales pipeline – fast Across four show days, your stand becomes a living sales pipeline. The venue, the audience and the curated programme do the heavy lifting: people with intent find you, conversations start, momentum builds. Add extra traction with Scan2Lead so those moments don’t slip away: every contact is captured cleanly, enriched in seconds and in your CRM before you’ve left the hall. The same footfall turns into more follow-ups and warmer opportunities. Want to go further and lean into the essence of USE? Bring your story to the stage and let the programme point visitors your way. Or turn your stand into a hands-on demo space, so evaluation that usually takes weeks happens right there, and next steps move faster. The theme never changes: your sales pipeline grows. What changes is how quickly and how fully it fills – based on how you choose to show up. What’s your goal for USE? Visibility, qualified meetings or live demos that convert?