Yepoda

Wondering how we landed on WWD’s list of the fastest-growing beauty brands on social? Here’s how ⬇️ 📍 Local strategies, powered by local teams. Beauty conversations differ across each market, so our content is shaped by teams who truly know our communities. 🫰 Having a clear mission across all social touchpoints – bringing the efficiency and innovation known from K-Beauty to consumers, all while being clean, vegan, and sustainable. 🤍 Taking our community along the journey. Through moments like creator trips and the opening of The Yepoda Haus Milano, we want our audience to feel part of Yepoda as it grows. Huge credit to our teams and creator community who bring this to life every day, and thank you again to WWD for the recognition. #KBeauty #BeautyIndustry #Yepoda

Thank you to WWD for naming us one of the top‑growing beauty brands on social media. 🤳 Earlier this week, WWD released a report analyzing 1,500 beauty brands by media impact – and we were ranked in the top 10, alongside Jennifer Aniston’s LolaVie and Beyoncé’s CÉCRED. Huge shout‑out to our social and marketing teams, and to every creator who chooses to tell the Yepoda story day after day. ✨🫰 Read the full article in the comments. #KBeauty #Yepoda #BeautyGrowth

"𝗕𝗿𝗮𝗻𝗱𝘀 𝘁𝗼 𝗸𝗻𝗼𝘄 𝗮𝗻𝗱 𝘄𝗮𝘁𝗰𝗵 𝗮𝘀 𝘁𝗵𝗲𝘆 𝗱𝗲𝗳𝗶𝗻𝗲 𝘁𝗵𝗲 𝗯𝗲𝗮𝘂𝘁𝘆 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲." We’re honored to be included on this year’s BeautyMatter FUTURE50 list. Being recognized alongside so many inspiring brands shaping what’s next in beauty is something we’re truly grateful for. It’s a meaningful moment for our team and a reflection of what we’re building at Yepoda: Clean K-Beauty Innovations. Thank you to BeautyMatter for the recognition, and to our team, partners, and community who continue to shape Yepoda every day. 🫰 More details in the comments! #BeautyMatter #FUTURE50 #LifeAtYepoda #Yepoda #CleanKBeauty

𝗙𝗿𝗼𝗺 𝗜𝗻𝘁𝗲𝗿𝗻 𝘁𝗼 𝗧𝗲𝗮𝗺 𝗟𝗲𝗮𝗱𝗲𝗿: 𝗘𝘀𝘁𝗲𝗳𝗮𝗻í𝗮’𝘀 𝗬𝗲𝗽𝗼𝗱𝗮 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 🫰 Five years ago, Estefanía Bello Vargas joined Yepoda as an Influencer Marketing Intern. She came to learn, contribute, and grow, not knowing just how much this journey would shape her career. After delivering results, she got the chance to build and lead her own team. That’s when she discovered how much she enjoys guiding others and helping them succeed. Later, she expanded her role, supporting multiple markets alongside our Marketing Director. Today, as Head of her team, she focuses on scaling markets while empowering her team to grow into leaders themselves. 💡 Her advice: “𝗚𝗿𝗼𝘄𝘁𝗵 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝘀𝘁𝗲𝗽 𝘂𝗽 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘆𝗼𝘂 𝗹𝗲𝗮𝗱.” Estefanía’s story shows that growth at Yepoda isn’t about titles – it’s about ownership, learning, and lifting others along the way. We are hiring! See the comments 💕 #GrowthAtYepoda #LeadershipJourney #Empowerment #Teamwork #CareerGrowth

Yepoda in Vogue. Twice in one week! This week, Vogue featured Yepoda in two separate skincare round-ups: ✨ 9 Korean Skincare Brands to Know, highlighting our mission and calling out a couple of best-sellers like The Depuff Eyespresso and The Bubble Double (Vogue) ✨ 11 of the Best Korean Skincare Products for Mature Skin, naming The Glow Hero as a Vogue-approved staple for all skin types (British Vogue) We’re incredibly proud to see our products recognized for what they’re built on: clean formulas, made in South Korea, designed to work with your skin. Thank you Marie Courtois and Georgia Day for writing about us. 🫰 Links to both articles in the comments!

𝗜𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝘀𝗽𝗮𝗰𝗲 𝘄𝗲’𝗿𝗲 𝗽𝗿𝗼𝘂𝗱 𝘁𝗼 𝗰𝗮𝗹𝗹 𝗬𝗲𝗽𝗼𝗱𝗮. 🫰 This is our Berlin office, located in Prenzlauer Berg, designed to feel bright, comfortable, and full of the Yepoda energy we bring to our work every day. We have two kitchens, a big dining area (where the team eats lunch together!), and plenty of collaborative areas for planning, brainstorming, and creating! There are also creative corners and K-Beauty spaces for testing and filming, all inspired by our roots in South Korea, where every Yepoda product is made. 🫧💻🧠🇰🇷 Today, Yepoda is a team of 110+ employees, representing 33+ nationalities and operating across Europe, the UK and the USA. 🌎 Want to join us? Open roles are in the comments! #LifeAtYepoda

We're #hiring a new Senior Accountant (f/m/d) | General Ledger | K-Beauty in Berlin. Apply today or share this post with your network.

𝗕𝗲𝘀𝘁 𝗠𝗮𝗸𝗲𝘂𝗽 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗠𝗮𝗱𝗮𝗺𝗲 𝗙𝗶𝗴𝗮𝗿𝗼 𝗙𝗲𝗲𝗹 𝗚𝗼𝗼𝗱 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱! ⭐️ “A star product of the Korean beauty routine caught the jury’s attention,” praised for its hybrid skincare-makeup formula and natural, buildable finish. With niacinamide, plant-based squalane and SPF 30, The Dewy Day Cushion reflects what we believe in at Yepoda: skincare-first makeup that feels good on your skin, every day. ✨ Thank you to the Madame Figaro jury, our product team, partners in Korea, and to our community for making this such a loved part of your routine! 💫 Read more about it here: https://bit.ly/3LG7DvU ----- 𝗣𝗿𝗶𝘅 𝗱𝘂 𝗺𝗲𝗶𝗹𝗹𝗲𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗶𝘁 𝗺𝗮𝗾𝘂𝗶𝗹𝗹𝗮𝗴𝗲 𝗮𝘂𝘅 𝗠𝗮𝗱𝗮𝗺𝗲 𝗙𝗶𝗴𝗮𝗿𝗼 𝗙𝗲𝗲𝗹 𝗚𝗼𝗼𝗱 𝗔𝘄𝗮𝗿𝗱𝘀 𝟮𝟬𝟮𝟱 ! ⭐️ « Un produit phare de la routine beauté coréenne a retenu l'attention du jury », salué pour sa formule hybride soin-maquillage et son fini naturel et modulable. Avec de la niacinamide, du squalane végétal et un SPF 30, le Dewy Day Cushion reflète ce en quoi nous croyons chez Yepoda : un maquillage qui privilégie les soins de la peau et qui est agréable à porter au quotidien. ✨ Merci au jury de Madame Figaro, à notre équipe produit, à nos partenaires en Corée et à notre communauté d'avoir fait de ce produit un élément incontournable de votre routine ! 💫 Pour en savoir plus, cliquez ici : https://bit.ly/3LG7DvU #LifeAtYepoda

𝗔 𝗱𝗶𝗻𝗻𝗲𝗿 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗼𝘂𝗿 𝗹𝗮𝘁𝗲𝘀𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 𝗧𝗵𝗲 𝗦𝘁𝗶𝗰𝗸𝘀. Last week in Seoul, we celebrated the launch of The Age Fix, The Glow Fix, and The Pore Fix by bringing together over 30 creators from France, Spain, Italy, and the UK – not just to see the products though… We started where The Sticks themselves begin: 🧪 Inside the lab, watching the formulas being poured, tested, and perfected ❤️ Trying them and sharing their thoughts with their communities on social media 🏃♀️ Completing missions around Seoul that explored what Clean K-Beauty Innovations means in practice – from ingredients and routines to culture and creativity 𝗔𝗻𝗱 𝘁𝗵𝗲𝗻, 𝘄𝗲 𝗰𝗮𝗺𝗲 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲. A fully vegan dinner inspired by the three sticks, turning innovation into something we could taste, talk about, and share. And none of it would have been possible without the Yepoda team, who planned, created, coordinated, and cared for every detail – but also to the DKX team, who helped bring our vision to life. Particularly, thank you to Daniel and Dasom! Estefanía Bello Vargas Yejin Ryu Charline J. Catalina Muñoz Lehnebach Elena Ravecca Inès Mihoub Mina Hamm Gabriela Guzman Annabelle Owen Alina Tanschi Chiara Annunziata Giulia Zoaldi Sander 준영 van Bladel Veronika Strotmann Leonor Oliveira Olivia Spichal Júlia Romualdo Patricia Chavez Elena Grosso Kritika Rachel Stephen TaeJung Lee Olga Afanassieff Nerina Reitano Check out The Sticks for yourself here: https://lnkd.in/ef2tr9WD And swipe to experience the night we won’t stop talking about. 🫰 #LifeAtYepoda

𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝 𝐟𝐨𝐫 𝐰𝐡𝐚𝐭 𝐰𝐞’𝐯𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞𝐝 𝐢𝐧: 𝐂𝐥𝐞𝐚𝐧 𝐊-𝐁𝐞𝐚𝐮𝐭𝐲 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧𝐬. 💚 At Yepoda, being a purpose-driven company has been important to us from day 1. Today, we’re proud to announce that we’re 𝐨𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐁 𝐂𝐨𝐫𝐩™ 𝐜𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝, joining around 100 beauty brands worldwide with this certification - and therefore becoming part of an amazing community that believes in using beauty as a force for good. What does that mean? It means we’ve passed a tough evaluation that covers everything – from sourcing ingredients to packaging, production, and how we treat our team and the planet. 🌍 It also means we are meeting high standards of social and environmental performance, accountability, and transparency. 🌱 For us, this isn’t about labels – it’s about purpose. Now more than ever, every formula, package, and decision gets measured by the question: is this good for people and our planet? Here’s to making beauty kinder – for you, for all. #Yepoda #CertifiedBCorp B Lab Germany