Twain

Twain v3. Wow. The Twain integration in Clay can now generate 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗲𝗺𝗮𝗶𝗹𝘀 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗶𝘁𝘀 𝗼𝘄𝗻 𝗱𝗲𝗲𝗽 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, using JUST profile URLs or work emails. Feed Twain your lead list to generate: 1️⃣ Insights on person AND company. Specific posts, company pivots, recent activities, etc. 2️⃣ Specific value props and campaign ideas that map to individual prospects, to maximize relevance 3️⃣ Personalized sequences for each lead. Subject lines, messages, followups, and research sources (which is key). 📺️ Pro-tip from Mo's walkthrough video (🔗 ⬇️): Start small in Twain to perfect your campaign with a few leads, then scale in Clay. The streamlined workflow and quality of copy are both pretty unreal. Try it out for free. Sign up at twain.ai to get your API key and free credits. 👍️ ~~~~~~~~~~~~ 📸: Mohamed Chahin (Founder & CEO, Twain) & Stefan 🦁 Kollenberg (Data partnerships, Clay)

Nothing we've ever shipped had a bigger impact on positive reply rates. We're finally ready to share this with you. Every sequence is now based on deep research. Here's how it works. Twain takes your 'campaign idea' - think reason for reaching out. Then pick the most relevant pain point, USP, and social proof from your persona. Generates unique value propositions for EVERY single lead. Even when they work at the same company. Twain then takes the uniquely created value proposition and does a deep research. We find what's recent and relevant about the lead and account. Relevant based on your value proposition. It's dead simple to use. Fast. And requires zero prompting. It takes a few seconds and we back it up with a source link and date. We compare it with any other option revenue teams have. Deep research on Perplexity, GPT, Claude. Any other GTM tool out there. Or, and I hate to even say it but wow is LinkedIn polluted by this, AI agent flows. Nothing is as accurately scalable as Twain. A few customers close to us have already used our deep research in their outreach copy and reported a direct impact on campaigns performance. We're working on case studies to share specific results! Go to see for yourself. You likely have free credits on your account. You'll find the research under 'Insights' top right corner. It was an incredible team effort to build this. One thing that typically surprises people is how accurate it is. It's one thing to personalize for a single lead. Twain gives you accuracy at scale. Everything just so you can finally ditch generic templates :)