HUGO BOSS

We are pleased to announce Ivica Maric as the new Chief Financial Officer and Chief Operating Officer of HUGO BOSS. Effective today, Ivica will succeed Yves Müller, who has stepped down from his mandate at his own request. We would like to sincerely thank Yves Müller for his commitment, dedication, and significant contributions to HUGO BOSS over the years. As a member of the Managing Board, he played an important role in strengthening the company's financial and operational foundation and shaped the successful implementation of CLAIM 5. We wish Yves all the very best, both personally and professionally, for the future. Ivica has been with HUGO BOSS since 2005 and has held various leadership positions across Controlling, Accounting, and Business Operations throughout his career. Most recently, he served as Executive Vice President Business Operations. In his new role, he will oversee Finance and Operations and continue to support the Company's strategic priorities.

Two days, 24 teams, and lots of team spirit 🎾 This week, colleagues from across our Metzingen campus came together at our fifth annual Padel Tennis Cup. From experienced players to colleagues picking up a padel racket for the very first time, the tournament was all about stepping onto the court, challenging ourselves, and enjoying the games together. Congratulations to this year's winners Boris Bischoff and Yannik Vonderschmitt, as The Smashers! Events like these are a reminder that some of the best connections are built outside the office, through shared experiences and a little friendly competition 😎 #insideHUGOBOSS

We are pleased to announce Michael Murray as the new Chairman of the Supervisory Board of HUGO BOSS.     Michael was elected Chairman by the HUGO BOSS Supervisory Board yesterday, succeeding Stephan Sturm. He has been a member of the Supervisory Board since May 2025. In his new role, he will work closely with his colleagues on the Supervisory Board and the Managing Board to support the Company’s strategic priorities. Michael’s ambition is to ensure continuity, unlock the full potential of HUGO BOSS, and at the same time create sustainable value for all stakeholders.     We would like to thank Stephan Sturm for his leadership, commitment, and dedication during his time as Chairman of the Supervisory Board and wish him all the best for the future.     Learn more about this update to our Supervisory Board: on.hugoboss.com/HBSB

Ambition moves forward. So does HUGO. For Fall/Winter 2026, HUGO unveils the next chapter of #RedMeansGO. While the first chapter explored the friction that sparks ambition, this season follows the cast moving through the city, chasing ambition, and keeping momentum alive. Through a series of provocative messages like "You have potential, but..." And "Okay, but it's a very competitive industry...", the campaign brings to life the doubts, pressures, and expectations that often accompany progress. Designed for ambitious individuals in motion, the Fall/Winter 2026 collection pairs bold silhouettes with a confident attitude. The new looks are inspired by the energy of the '90s, redefined for today. Explore the campaign here: on.hugoboss.com/HWI26

“Modern Tailoring, Redefined”. The new BOSS Fall/Winter 2026 campaign celebrates a new generation.     Fronted by BOSS brand ambassador Aaron Pierre and model Grace Elizabeth, the campaign unfolds across London, capturing moments of focus, movement, and purpose through a contemporary lens.    Discover the campaign and the Fall/Winter 2026 collections: on.hugoboss.com/BWI26  #BeYourOwnBOSS

Our Q2 results reaffirm our 2026 outlook and mark another important step in the execution of CLAIM 5 TOUCHDOWN. As part of our deliberate realignment, we continue to strengthen our business and lay the foundation for sustainable, profitable growth. Sales remained impacted by our strategic realignment and continued macroeconomic headwinds. But our strategy is already translating into measurable results: Higher earnings quality, increased productivity, and strong cash generation demonstrate that our strategic priorities are delivering concrete outcomes. Customer engagement grew with exciting and impactful brand activations around our Spring/Summer 2026 collections in the past quarter, while we also sharpened our product assortment and optimized our global distribution footprint. Key developments from Q2: ⚫ Group sales declined 9% currency-adjusted in Q2 due to strategic realignment measures and continued macroeconomic headwinds  ⚫ Gross margin improved 200 basis points to 64.9%, driven by successful CLAIM 5 TOUCHDOWN execution ⚫ EBIT amounted to EUR 59 million, with an EBIT margin of 6.5% ⚫ Free cash flow before leases totaled EUR 105 million, supported by disciplined inventory management Further details are available in the press release on our group site: on.hugoboss.com/Q2/26

We were thrilled to welcome founder and CEO of OMR, Philipp Westermeyer our headquarters last week for another inspiring LET'S TALK session. 💡 LET'S TALK is a HUGO BOSS event format that brings inspiring individuals to the stage to discuss relevant topics and exchange ideas with our teams. In this session, Philipp shared exclusive insights from his acclaimed “State of the Internet” keynote, offering his perspective on the trends, technologies, and cultural shifts that are shaping the future. Drawing on a year of research, Philipp outlined emerging opportunities across business and technology — from the growing influence of AI and a new generation of entrepreneurs, to the increasing importance of real-world experiences and cultural moments.  He was then joined by our CEO, Daniel Grieder, who moderated an engaging conversation on brand building, innovation, and business opportunities.     A big thank you to Philipp for sharing with us, and to our teams who made this inspiring event possible! 👏 #insideHUGOBOSS 

From the fairway to the streets of Liverpool, BOSS made its mark as an Official Patron of The 154th Open ⛳ Throughout the tournament, BOSS created memorable moments, bringing the brand to life through standout activations, exclusive experiences, and the latest BOSS Green Golf Collection. At Royal Birkdale and across Liverpool city center, BOSS delivered a strong presence for visiting golf fans and locals alike. Discover the full story: on.hugoboss.com/GTO

In light of the tragic events in Berlin this weekend, our thoughts are with everyone affected. This year's Christopher Street Day in Stuttgart was a reminder of the importance of allyship, inclusion, and standing together. At HUGO BOSS, we remain committed to fostering a workplace and society where everyone feels safe, respected, and free to be themselves. 

Last week was all about connection and innovation as we came together for an exciting TWIN Focus Week 2026 at our Metzingen campus. With TWIN For Starters Sessions, we welcomed colleagues new to TWIN, making the digital transformation program more accessible than ever. The Global Townhall offered a deep dive into how TWIN will become the backbone of our growth by driving our tech-enabled value chain, while an inspiring Impulse Speech highlighted how global trends are reshaping industries and the opportunities ahead. #insideHUGOBOSS