HOLY

𝗛𝗢𝗟𝗬 𝗦𝗽ä𝘁𝗶𝘀 𝗮𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴 (𝗯𝗮𝗰𝗸)! Last year, we launched our first pop-up store at Berlin Hauptbahnhof — and wow, what a success! So much so that Deutsche Bahn asked us to keep it open longer… and we did. Now we're taking it beyond Berlin! First stop: Nürnberg in April — followed by München & Bremen later this spring! At HOLY, we're on a mission to build the world's most loved soft drink brand. And to do that, real-life experiences matter more than anything. Liquid on the lips. Brand you can feel. People you can actually meet. There's nothing better than showing up face to face — for new fans and loyal ones alike. That's why we keep showing up. Carsten, Emily and Raphael are leading this adventure, making sure it will be just as crazy and unforgettable as the Berlin experience. We're also hiring store managers in all locations! If you want to be part of this fun project, send your application here → https://lnkd.in/dgEqVSp2 See you soon! To which city should we come next? BURRR 🧃

𝗕𝗶𝗴 𝗿𝗲𝘁𝗮𝗶𝗹 𝗻𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝘂𝘀 🛒 🦅 Our community made this one loud and clear — so next month, our Iced Tea is landing in German supermarkets. That’s HOLY category #3 on shelves, next to Energy & Hydration. We’re currently out at trade fairs across Germany, showing the range and talking to buyers and partners. And the message has been consistent: the shelf is full of lookalikes, and there’s real appetite for something new. More HOLY on shelves, all over Germany. One step closer to every household. BURRR 🦅

𝗦𝗽𝗼𝗿𝘁𝘀 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀. Since the start of this season, we’ve been proud partners of 1. FC Köln and during Carnival, we activated that partnership with something truly special. We launched 𝗛𝗢𝗟𝗬 𝗘𝗻𝗲𝗿𝗴𝘆® 𝗞ö𝗹𝗹𝗲 𝗞𝗮𝗺𝗲𝗹𝗹𝗲, a limited raspberry candy flavor inspired by Cologne’s sweets tradition and Carnival culture. 𝗧𝗵𝗲 𝗴𝗼𝗮𝗹 𝘄𝗮𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: go beyond a product drop and build a regional activation that connects football, community, and local culture. For us, this collaboration shows what modern partnerships can look like: shared moments, shared audiences, and shared energy. Proud to build this together with 1. FC Köln — and excited for what’s next this season! Big shoutout to Carsten Hinzer and Lukas Fritz for turning this idea into reality.

🇬🇧 𝗨𝗞, 𝘄𝗲'𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴! After a successful retail launch in Germany & Austria, we're hyped to share our next big retail chapter: 𝗛𝗢𝗟𝗬 𝗶𝘀 𝗲𝘅𝗽𝗮𝗻𝗱𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗨𝗞 🦅 Our online business and community in the UK are already thriving, led by Daniel and team. 𝗧𝗵𝗶𝘀 𝘆𝗲𝗮𝗿 𝘄𝗲 𝗯𝗿𝗶𝗻𝗴 𝗛𝗢𝗟𝗬 𝘁𝗼 𝘀𝘁𝗼𝗿𝗲 𝘀𝗵𝗲𝗹𝘃𝗲𝘀 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗰𝗼𝘂𝗻𝘁𝗿𝘆. The UK is one of Europe's most competitive and dynamic soft drink markets — and exactly the kind of challenge we love: raising the bar in soft drinks in a market that's ready for change. We're here to disrupt and set a new standard in soft drinks. Benjamin who leads our UK retail sales is bringing all his experience to make HOLY a success story in the UK, just as our team did in Germany. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗵𝗲 𝘀𝘁𝗮𝗿𝘁 - 𝘄𝗲'𝗿𝗲 𝗼𝗽𝗲𝗻𝗶𝗻𝗴 𝗮 𝗛𝗢𝗟𝗬 𝗧𝗲𝗺𝗽𝗹𝗲 𝗶𝗻 𝗟𝗼𝗻𝗱𝗼𝗻 and hiring for exciting roles like Content Creator and Influencer Marketing Manager to build our UK team. Big ambitions, a strong team, and a market we can't wait to shake up. Read more about our UK expansion here: https://lnkd.in/dTvCst7h

We’re starting something new at HOLY! 🦅 From now on we’ll be posting regularly, sharing what’s really going on behind the scenes: the milestones, the challenges, the growth, the people, and the culture. Not boring corporate stuff — but how building HOLY actually feels day to day. Who’ll be behind the content? I - Luca, Sr. Talent Partner and local LinkedIn guide - with the help of Jo, our PR guru, and Mathias, one of our founders, will be on a mission to share the most authentic, current (and sometimes fun) updates on what’s happening in our world. Curious how we grow, build, and push things forward at HOLY? Follow along — and tell us in the comments what you’d like to see most. 💜

⚡𝐓𝐡𝐢𝐬 𝐟𝐞𝐞𝐥𝐬 𝐇𝐎𝐋𝐘 𝐠𝐨𝐨𝐝!⚡ Incredibly proud to be ranked #𝟓 𝐚𝐦𝐨𝐧𝐠 𝐭𝐡𝐞 𝐓𝐨𝐩 𝟐𝟎 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐢𝐧 𝐆𝐞𝐫𝐦𝐚𝐧𝐲 by LinkedIn 🚀🇩🇪 We’ve always aimed high — not just in growth, but in how we build culture, trust, and a product people truly love. 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐭𝐡𝐢𝐬 𝐦𝐞𝐚𝐧𝐬 𝐭𝐨 𝐮𝐬: 💥 Being #5 isn’t about being perfect — it’s about staying bold and trusting our vision. And yes – we want to be in every household across Europe soon. 💥 A massive shoutout to our incredible team — for their ideas, passion, and endless energy (literally). 💥 And cheers to our community — for all the support along this wild ride. This is not normal. Looks like we’re on the right track — and maybe just a little over-caffeinated… thanks to HOLY Energy of course. We’re grateful. And hyped for what’s next. BURR! 🦅 #LinkedInTopStartups  https://lnkd.in/DETopStartups25