Heyflow

𝐇𝐞𝐲𝐟𝐥𝐨𝐰'𝐬 𝐎𝐌𝐑 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐩𝐨𝐬𝐭 We attended OMR last week, representing Heyflow with 14 people on the ground in Hamburg with our own booth, a keynote opening the stage on Tuesday, and a masterclass for lead gen professionals on Wednesday. Our summary: 𝟏. 𝐀𝐈 𝐢𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐟𝐮𝐧𝐧𝐞𝐥 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠, 𝐧𝐨 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐞𝐬 𝐭𝐡𝐞𝐫𝐞. Interacting with Heyflow via an AI interface – either within Heyflow or through AI clients – is increasingly asked for. In particular, people want the initial creation of funnels to be faster, more guided, with better initial results. Combining these capabilities with live editing, tracking and testing capabilities and full settings control is where we see the future heading – and so do our customers. 𝟐. 𝐏𝐫𝐨𝐩𝐫𝐢𝐞𝐭𝐚𝐫𝐲 𝐝𝐚𝐭𝐚 𝐢𝐬 𝐭𝐡𝐞 𝐦𝐨𝐚𝐭, 𝐚𝐧𝐝 𝐰𝐞 𝐡𝐚𝐯𝐞 𝐚 𝐥𝐨𝐭 𝐨𝐟 𝐢𝐭. Beyond security and reliability, proprietary data will likely be the defining advantage for many SaaS companies. Our co-founder Dustin Jaacks presented insights drawn from 350 million visitors and 35 million conversions, enriched with proven best practices from Meta's in-house funnel team. The key finding: averages lie to you. Classic lead gen funnels perform best at 8 to 10 pages before the conversion event, while pre-sales discovery funnels can run 30+ pages before prospects are truly ready to convert. → Want the full talk? Drop "talk" in the comments. 𝟑. 𝐍𝐞𝐰 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐞𝐱𝐜𝐞𝐞𝐝𝐞𝐝 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬. Events remain a valuable source for extending your network and sourcing new business, and OMR delivered. Sales meetings exceeded our expectations. Alongside classic lead gen, eCommerce demand stood out: funnels are proving to lift shop conversion rates by warming up prospects and guiding them to the right product at the right time. Nadim Batista-Kuttab from Xevio backed this up in our masterclass with a case study showing how a pre-sales discovery funnel meaningfully increased conversion rates. 𝟒. 𝐋𝐢𝐯𝐞 𝐞𝐯𝐞𝐧𝐭𝐬 𝐟𝐨𝐫𝐦 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 We brought the majority of our GTM team together in Hamburg. It felt great to reconnect, and we enjoyed a few side events both at the booth and during the evening activities. Thanks to our neighbors from Zurich Insurance, a few of us took on an unexpected team challenge at their container rappelling setup. After a brief moment of held breath, 3 out of 3 made it safely to the ground (Watch John Stephenson in action at 0:10 👆). Bonus: 𝐚𝐧 𝐮𝐧𝐩𝐥𝐚𝐧𝐧𝐞𝐝 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭 As one of Hamburg's homegrown companies at OMR, we had the honor of welcoming Kultursenator Dr. Carsten Brosda to our booth. We really enjoyed the conversation alongside OMR MD Philipp Isfort about Hamburg's tech ecosystem, the risks and opportunities of AI, and why we chose Hamburg over Berlin when founding Heyflow back in 2020. OMR, it was a pleasure. Hope to be back next year. 🙌

OMR 2026 is almost here. Here's where to find us 👇 𝗠𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀 How the top 0.1% of advertisers build funnels 🎤 📍 Track 30, May 6, 3–4 PM 𝗞𝗲𝘆𝗻𝗼𝘁𝗲 Meta × Heyflow: $2B Conversion Knowledge Distilled 🎙️ 📍 Purple Stage, May 5, 10:30–10:50 AM 𝗕𝗼𝗼𝘁𝗵 Come say hi and meet the team behind Heyflow 🤝 📍 A1 F01 (next to the padel area) Amir Bohnenkamp Artur Guarezi Ayleen Kurten Dominic Rödel Dustin Jaacks Hendrik Vetter Jan Hauke Lauth John Stephenson Laura Geertz Mirko N. Philipp Krüger Philipp Meissner See you in Hamburg!

Meta analyzed $2,000,000,000 in ad spend. The top 0.1% of advertisers don't just spend more — they build funnels differently. At OMR 2026, we're breaking down exactly how in a Masterclass. Join Joshua Habener (Growth Manager International, 1KOMMA5°), Nadim Kuttab (CEO, Xevio — $200M+ managed ad spend), our CEO Amir Bohnenkamp and CTO Dustin Jaacks for a masterclass you won't find anywhere else: → How top performers 5x their post-click CVR → Real funnel breakdowns across lead gen, eCommerce, and web-to-app → How agentic systems are changing how funnels get built and optimized Tactics you can implement the same day. 📍 Track 30 | May 6, 3–4 PM Link to register in the comments👇

Come find us at OMR next week 🔥 📍 𝗕𝗼𝗼𝘁𝗵 𝗔𝟭 𝗙𝟬𝟭 (next to the padel area) Whether you've been building with Heyflow for years or are curious what all the funnel talk is about — we'd love to meet you in person. Stop by for: → Industry benchmarks, funnel trends, and the insights your competitors don't want you to have → A chat with the people actually building, marketing, and supporting the product → Exploring our "build for you service" Our team is ready: Amir Bohnenkamp Artur Guarezi Ayleen Kurten Dominic Rödel Dustin Jaacks Hendrik Vetter Jan Hauke Lauth John Stephenson Laura Geertz Mirko N. Philipp Krüger Philipp Meissner See you in Hamburg 👋

The best funnels don't make visitors think. They adapt ✨ Let me show you one of my favorite use cases for Heyflow’s new Conditional Visibility feature: the Unit Switcher 🔄 Visitors select their preferred measurement unit (kg or lbs, cm or ft) and the right input field appears automatically. That's it. But the impact is real: → Zero friction on data entry → Visitors feel seen, not squeezed into a one-size-fits-all funnel → Higher conversion rates because the experience just makes sense → Accurate data, because people enter what they know, not what they had to convert Conditional Visibility lets you build funnels that respond to your visitors in real time. The unit switcher is just the beginning. Building something similar? I'd love to hear how you're using it 👀

Meta's growth team went through funnels receiving $2B in ad spend to figure out what the top 0.1% of advertisers actually do differently. Then we turned it into an AI. At OMR 2026, Dustin Jaacks (Co-founder & CTO) takes the stage to show what that looks like in practice — the tactics behind the world's best-performing funnels, and how agentic AI is now making them accessible to everyone. 📍 May 5 · 10:30–10:50 AM · Purple Stage • OMR 2026 Save the event so you don't miss it. See you there! 👇

We’re excited to welcome Artur to the team! 🎉 Joining us at Heyflow, Artur Guarezi will be working on our visual storytelling efforts across product- and marketing surfaces. From sharpening our brand identity to creating compelling ad campaigns, his work will play a key role in how we show up across channels and connect with our audience and customers. We’re thrilled to have you on board, Artur! Can’t wait to see what you come up with! 🚀 P.S. We’re hiring! If you’re passionate about marketing and want to work closely with Artur, check out our open roles: https://heyflow.com/jobs/

Ever lose leads because users don’t finish your funnel? 👀 With Heyflow’s new Partial Submits, you don’t have to. Now you can: • Save critical info early, like emails or phone numbers ☎️ • Merge multiple submissions from the same session into one clean response 🧹 • Control integrations on every submit button 🔗 No more lost leads. No more gaps in your data. Funnels that capture what matter, even when users drop off. Your funnel works, even when your users don’t finish.

Our formulas just got smarter! 🧮 No more jumping to next pages required — now you can give feedback on users’ input instantly, right where they are. Perfect for: • 𝗠𝗼𝗿𝘁𝗴𝗮𝗴𝗲 𝗰𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿𝘀: See your monthly payments update immediately • 𝗛𝗼𝗺𝗲 𝗿𝗲𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗲𝗹𝗲𝗰𝘁𝗿𝗶𝗰𝗶𝘁𝘆 𝗼𝗿 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗾𝘂𝗼𝘁𝗲𝘀: Tweak numbers based on inputs and watch results change in real time • 𝗦𝗮𝘃𝗶𝗻𝗴 𝗰𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗼𝗿𝘀: Show value of your product or service right away • 𝗡𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 𝗼𝗿 𝗳𝗶𝘁𝗻𝗲𝘀𝘀 𝘁𝗿𝗮𝗰𝗸𝗲𝗿𝘀: Adjust values and get instant insights e.g. about BMI #heyflow #news #leadgen

After thousands of customer calls at Heyflow, I noticed something interesting: It was always the same funnel advice that moved the needle. The tips I repeated over and over again — and in 99% of cases, they had a real impact on conversions. But no worries, I won’t make you book a call with me to learn them all 😄 Instead, we built something faster: With one click, you can now analyze your funnel directly in Heyflow and get individual optimization opportunities ✨ Our new feature 𝐀𝐈 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 combines experience from over 100,000 funnels, so you don’t just get feedback — you get clear, actionable next steps. My favorite tip is this one though: 𝐀𝐥𝐰𝐚𝐲𝐬 place the button above the fold 💡 Now your turn: What’s one funnel tip you swear by?