Dealfront

Leadfeeder has a new SVP of Sales. Roderick de Greef joins with 20 years in IT sales, a track record of scaling international teams, and most recently, growing Lucid Software's EMEA business across both product-led and sales-led motions. What stood out in his own words? Intent data. Not the brand. Not the category. The signal quality — knowing which companies are on your website, what they're looking at, and when to act. When a new sales leader joins because he already believes in the power of intent, that says something. Roderick will lead global sales across new business and partnerships — bringing sales and marketing into tighter alignment and using Leadfeeder's own platform to turn website signals into a unified pipeline view. Welcome, Roderick. Excited for what's ahead. 👋 #Leadfeeder #IntentData #B2BSales #GoToMarket

A few weeks ago, we made a decision: to move forward as one brand — Leadfeeder ❇️ Not because we needed a new name. Because we needed a clearer focus. B2B growth has changed. AI is changing how buyers research. It’s changing how discovery works. And it’s making “reach” harder to rely on. But the strongest signal hasn’t moved. It’s still your website. And for most B2B teams, it’s still massively underutilised — treated like a destination, instead of a growth engine. That’s what Leadfeeder is built for: Not just identifying which companies visited… But turning website intent into something marketers can actually use: - Less guesswork - No wasted motion - More actionable leads - Real clarity to drive growth Because growth doesn’t come from doing more. It comes from seeing clearly — and acting with confidence. #Leadfeeder #SignalOverNoise #LeadGeneration #B2BMarketing

Last year, Kevin McIntyre transitioned to become CEO at Leadfeeder with a mandate for change ❇️ The business needed a different direction, and the market wasn’t going to wait. Sales tech had become: • Commoditised • Crowded • Hard to stand out in At the same time, marketing got harder—and ROI mattered more. Internally, there was a problem: Two brands. Two stories. Too broad. Trying to be everything → meant standing for nothing. So the team asked one question: Where do customers get the most value? The answer was clear: Website intent. That’s why everything was unified under one brand: Leadfeeder. Not just a rebrand. A decision to focus. • Marketers • Websites • Lead generation Because in today’s market—Clarity is the advantage. #B2BMarketing #MarketingStrategy #GoToMarket #LeadGeneration

Your website already has the answers ❇️ Channels driving B2B growth are under pressure. - Paid media is getting more expensive—and less effective - Organic traffic is declining as AI changes how buyers search - Outbound is overcrowded and harder to stand out in - Buyers are more selective about who gets their attention - Most research now happens independently—before contact is made Marketing teams are working harder, but the gap between effort and visible outcome keeps widening. The opportunity is still lead generation. The unlock is clarity. 👉 The website is the most important asset marketers truly own. But for most teams it’s still a black box. Head to Leadfeeder > Blog for more. #Leadfeeder #Dealfront #SignalOverNoise

A quick heads up from us 📣 We’re wrapping things up here and continuing everything under Leadfeeder. Not as a rebrand. As a refocus. Because the way B2B teams grow has changed. More noise. Less visibility. Harder to know what actually works. So we’re building around one clear idea: The website is your most reliable growth signal. Leadfeeder is where we’re bringing that to life — helping teams see what matters and act on it faster. If you’re thinking about: • Where real demand is coming from • Which companies are actually in-market • How to turn intent into pipeline You’ll want to follow along. Signal over noise ❇️ 👉 Follow Leadfeeder so you don’t miss what’s next. #SignalOverNoise #LeadGeneration #B2BMarketing #Leadfeeder

Most B2B teams don’t have a lead problem. They have a prioritization problem 🎯 MIFCOM GmbH had traffic, campaigns, and growth—but no clear view of which companies mattered or how to prioritize them. With Leadfeeder, that changed. They could see which companies were engaging, understand which campaigns worked, and give sales the context to act faster. Better visibility → better prioritization → better outcomes. In just over a year: - €1M in outbound-driven sales - Faster, more informed sales execution - Stronger alignment between marketing and sales This is what happens when you stop guessing—and start seeing. Signal over noise. #Dealfront #Leadfeeder #SignalOverNoise

Your website is your highest-intent growth channel ❇️ The problem isn’t data. It’s turning signals into action. That’s why Leadfeeder is evolving: From visitor identification → to a lead generation platform built around your website. What that enables: - Build and enrich high-fit audiences - Connect visits back to campaigns with clearer attribution - Automate next steps with intent-triggered workflows - Activate intelligence via a unified API 👉 Read more from Ines Lourenço at Leadfeeder > Blog #Dealfront #Leadfeeder #SignalOverNoise

Your website is where everything happens 💥 Campaigns land, prospects get sent, content lives, and interest turns into intent. It’s also the biggest growth asset marketers truly own — where you control the message and the experience. But B2B teams can’t afford to let website intent go ignored. Imagine having real clarity on: - which companies are showing buying signals - where your work is creating impact - what to do next (without complexity) Because growth doesn’t always come from doing more. It comes from seeing clearly — and acting with purpose amid the noise. Welcome to Leadfeeder. Signal over noise ❇️ #Leadfeeder #Dealfront #SignalOverNoise

We’re simplifying things 👋 Over the coming days, everything will move under Leadfeeder. Why? Because B2B growth doesn’t need more tools. It needs more clarity. One brand. One focus. Built around the signal that actually matters: 👉 Your website. That’s where buyers research. Where intent builds. Where real pipeline starts. Leadfeeder is where we’re doubling down on turning that signal into action. If that’s where your priorities are headed — you’ll want to be there too. Signal over noise ❇️ Follow Leadfeeder to stay ahead. #SignalOverNoise #LeadGeneration #B2BMarketing #Leadfeeder

Signal over noise ❇️ We’re entering a new chapter. Dealfront is now Leadfeeder. Not just a new name — a decision to focus and commit. One brand. One narrative. One mission. 👉 Turn website intent into a lead generation engine. Because in a world with more channels and more noise, the clearest signals already live on your website. 🎥 Watch the full announcement below. #Dealfront #Leadfeeder #SignalOverNoise