Cariqa

Most embedded charging solutions solve for charger access. But access isn’t the hard part... What matters now is what commercial model sits underneath the experience your drivers associate with your brand? Today, we explore why the next phase of embedded charging is direct: →Direct CPO pricing →More commercial control for operators →A charging experience drivers can actually trust Because embedded charging shouldn’t quietly undermine the product it’s meant to improve.

Embedded EV charging is about to get a serious upgrade. With Cariqa Connect, platforms will be able to bring charging directly into their own products with direct CPO prices and a commercial model that turns charging into a revenue opportunity, not a cost centre. More soon 👀

Millions of EV drivers already use A Better Routeplanner to decide when and where to charge. Now, A Better Routeplanner users can tap on eligible chargers in the Cariqa partner network, pay directly, and start the session without downloading another app⚡ The integration is powered by Cariqa Connect Links and delivered through our partnership with Eco-Movement, meaning A Better Routeplanner can enable payments without building a separate payment integration. For A Better Routeplanner, this turns charger visibility into a transactable service. For CPOs partnered with Cariqa, it creates a direct route to demand at one of the highest-intent moments in the EV journey: when drivers are actively planning where to stop and charge. This is where we believe EV charging is heading, and it’s what Cariqa Connect was built for: bringing charging into the apps and platforms drivers already trust. We can't wait to see how this partnership evolves 🚀

What's 'The Orange Test'? 🍊 And why is the charging industry failing it? That’s the question our Co-Founder & CCO Tamara Ciullo will explore at electrive LIVE: Public Charging - Trends and Perspectives. In her session: “The Orange Test: Why the Charging Business Violates the Basic Rules of the Market” Tamara will explore what happens when the businesses investing in infrastructure don’t fully control the commercial levers behind it. Join us online: 🗓️ 20 May 2026 💻 Online webinar hosted by electrive Register for free, link in the comments 👇

Embedded charging looks like a clean product win. 1️⃣ Drivers stay in your app 2️⃣ They start the session there 3️⃣ They pay there But when prices are unfair, or the session creates friction, drivers don't blame the commercial model that caused the issue. They blame the brand in front of them. And that is where embedded charging becomes a brand trust issue. USCALE’s Charging Services Study (2024) reinforces the point that charging services are not just revenue channels, they're customer loyalty tools, and success depends on whether drivers actively and preferentially use them. In the latest Cariqa Insights, we look at how the current model of embedded charging can quietly become a brand risk, and why the commercial structure underneath matters more than most platforms realise.

⚡️ €0 charging from LichtBlick SE - and no, that’s not a typo! ⚡️ You can charge for free at selected LichtBlick SE QuickCharge stations between 12:00–15:00 today! The offer is exclusively on Cariqa, so if you haven’t already, download the app, start your session, and head into the weekend fully charged. Available at selected famila/Markant and EDEKA Nord locations.

Dynamic pricing in your CPMS is one thing. Dynamic pricing that reaches the market is another. So what’s the difference? Control of the final price the driver sees. When the price reaches the driver unchanged: → Demand starts to respond → Pricing becomes a real performance lever → Utilisation becomes something you can influence That’s what dynamic pricing is supposed to do. Our latest Cariqa Insights breaks down what control of the final price actually enables. Read the full article below 👇

Dynamic pricing should work. You lower the price → demand should increase You raise the price → demand should shift But for many CPOs, it doesn’t play out like that. They change the tariff… and nothing happens. So what’s the issue? Hint: it's not the pricing logic. It’s what happens after the price leaves the CPMS: → The price gets changed downstream by resellers → So the price signal never reaches the driver → Driver behaviour stays exactly the same And if the market never sees your price: → Why invest time refining pricing logic? → Why expect demand to respond? Our latest Cariqa Insights breaks down why dynamic pricing falls short in practice, and where control is actually lost. Read the full article below 👇

There’s a different way to embed EV charging. And it doesn’t come with the usual trade-offs. Today, most integrations force a compromise somewhere: → Higher prices for drivers → No control for the CPO → Cost to the platform itself But a different model is emerging, one where: → Drivers see a price they can trust → CPOs stay in control of their prices → Platforms don’t pay to offer charging, they participate in the revenue instead So, in this model, what changes? 1️⃣ The price makes sense. 2️⃣ The experience fits the product. 3️⃣ For the first time, more charging usage makes the model better, not worse. Read the full article below 👇

EV charging should be easy to use and easy to integrate; without compromising experience or commercial control. But today, that’s not the case. At Cariqa, we’re building the infrastructure layer that gives operators control, makes pricing transparent for drivers, and enables platforms to embed EV charging directly into their own products - without reseller markups. Here’s what that looks like 👇