Babbel

Leading through AI disruption in language learning 🎧 AI is reshaping how we learn languages, and it is testing old business models in real time. In this conversation on 'How Leaders Lead with David Novak', our CEO Julie Hansen shares how she is guiding Babbel through this shift with clarity, conviction, and a lot of listening 🤝 From “ripping the band-aid off” on tough decisions to helping teams build real confidence with AI, Julie talks about leading through uncertainty, earning buy-in for bold ideas, and working across cultures without losing speed 🌍 If you are responsible for people, product, or culture and you are wrestling with AI, this conversation will be worth your time. Check out the full episode here: https://lnkd.in/dB5ZZ6as

🔍 Content Design Berlin x Babbel: Content Design in an AI age 🎙️ Last week we opened our doors for a panel discussion with Berlin Content Design on how AI is reshaping content systems, tooling, and the messy reality of change in real product teams 🤖 🤝 Together with Erin O'Loughlin (Vinted), Lene Bayerlein (Miro), Stephanie (Teeh) Schwarz (HelloFresh), Melissa Kruse (Back Market) and our own Content Design Lead, Christopher D., we focused on what actually works: building content design systems that can handle AI, choosing tools that scale, and keeping collaboration healthy while everything around you shifts 🔧 Chris shared how Babbel’s content designers experiment with AI to solve old problems in new ways, while protecting clarity, voice, and learner trust, and how to lead teams through change when everyone moves at different speeds. Thank you to the Berlin Content Design organisers and to everyone who joined, asked sharp questions, and stayed to connect afterward 🙏 Looking for your next role? Check out the link in the comments 🪄👇

Proud to partner with one of football's biggest clubs. 🖤 🧡 When your team spans the globe, language matters. Here's how we're helping Inter Miami CF build a more connected club. 👇 🔗 https://lnkd.in/d7tFGUaX #Babbel #InterMiamiCF #LanguageLearning #Partnership

📆 Content Design in the AI Age: Babbel × Berlin Content Design In collaboration with Berlin Content Design, we're hosting content design experts on 22nd April to talk about something that doesn't get enough airtime: what it actually takes to build systems, adopt tools, and lead teams when AI is reshaping the landscape faster than anyone can keep up. In this panel discussion, Berlin-based content designers from across different products and scales will explore how teams are building content systems and tools, what collaboration and process look like in this fast-paced environment, and how to lead – or contribute to – teams evolving at different speeds. 🎤 Meet our speakers: • Christopher D., Content Design Lead Babbel • Lene Bayerlein, Senior Content Designer Miro • Stephanie (Teeh) Schwarz, Senior UX Content Designer HelloFresh • Melissa Kruse, Staff Content Designer Back Market • Erin O'Loughlin, Content Design Manager Vinted (Moderator) If you're working in content design and UX and want to join the conversation, sign up to the waiting list. 📅 22nd April | 18:00–20:30 hrs. 📍 Babbel, Andreasstraße 72, Berlin 👇 Register via the link in the comments

🍳Babbel Brunch Club: Welcome. Celebrate. Connect 🥐☕ Babbel Brunch Club is our new quarterly in-person meetup where Babbelonians, whether just starting out or celebrating a Babbelversary, come together across teams to connect over good food and real conversations. Check out the snapshots below to see what happens when Babbelonians gather around the brunch table 📸 #Babbel #BabbelBrunchClub #Celebrations

‘Warm Notes Club’ at Babbel: When music becomes a shared language 🎶 Babbelonians from our FLINTA Network hosted the first ‘Warm Notes Club’ at Babbel. Members brought songs that hold personal meaning for them in connection with International Women’s Day, and shared the stories behind each track 🎵 Warm Notes Club was co-created and organised by Babbelonians Elisa Montagner and Laura Gualdi from our FLINTA Network, and intended as a space to slow down, listen with intention, and let music bring us together inside Babbel’s own walls ♥️ 🪇 Swipe through the carousel for a peek into the songs, moments, and what our members shared. You can also find the slide deck from the evening linked in the comments 👇 #InternationalWomensDay #FLINTANetwork #LifeAtBabbel

🤖 Turning our Zendesk journey into Bab the customer support chatbot ✨ Together with Zendesk AI, our customer support chatbot, Bab, now answers learner questions in seconds across markets and time zones – so our customer service teams can focus on the complex topics that need real human interaction 🤝 In this customer story, Gaia B., one of our Heads of Customer Service, shares how our team shapes the vision for support at Babbel, while Chris Boyd, our Principal Tooling & Automation Manager, together with colleague Alan Lendo, brings that vision to life with Bab in Zendesk. Our wider customer service team then trains, refines, and challenges Bab, so that learners feel genuinely supported 🫂 Read the full story of our collaboration with Zendesk and Bab in the customer feature linked in the comments 👇

Babbelonians on stage: AI platformization and advanced analytics in practice 🤖 Conference season is in full swing, and two Babbelonians took the stage to show how AI and analytics are helping us evolve the Babbel learning experience 🪄 At AGENTIC AI DACH, Alfi Noor, Product Manager in our Content Platform team, showed how his team is moving from isolated AI features in single parts of the product, to a shared AI platform built on Babbel’s structured learning content, with reusable services that many teams can plug into 🔌 At the Data Demystified Summit in Berlin, our Head of Data - Growth, Gabriela Georgieva, joined a panel on using AI and advanced analytics to understand learner behaviour across touchpoints, personalise journeys without third party cookies, and keep trust and privacy at the centre while still driving conversion and retention. 👏 To Alfi and Gabi, thank you for putting this work on stage and turning those conversations into clearer, sharper decisions for Babbel and our learners. We invite you to have a behind the scenes look at what went down at their talks below 👇 #babbel #conferences #languagelearning

Inside Product Management Nights at Babbel: Innovation in established organisations 🔍 We brought a room of product and tech leaders together with Value Rebels to tackle one theme head on: how established organisations stay relevant while keeping the core business running. The conversations were sharp, honest, and very candid about the trade offs 🤝 🎤 On stage, our VP Product, Diana Pulnar reframed innovation from a leadership perspective. From incremental features to structurally separated teams, from autonomy and leadership backing to embracing the messiness of experiments, she walked us through the ways we can sustain innovation – instead of quietly fading back into “business as usual” 💬 We also heard from Tech & Data Consultant at QUNIS GmbH, Markus Kiefer, who reminded us that if you only optimise what is easy to measure, you risk missing what actually matters. With a clear stance on A/B tests and how teams use them, he challenged the room to think more critically about what “data driven” should mean in practice 📊 If you were in the room with us, thank you for your questions, conversations, and curiosity. If you missed it, here’s a small glimpse of our night 🚀 #Babbel #ProductManagementNights #TechEvents

Labour shortage and migration: 658 professionals explain the real barrier 🔑 The current debate on the "Back-to-Work" plan relaxes work bans for refugees while cutting language and integration courses at the same time. Together with Workeer, we asked 658 international professionals in Germany what really keeps them out of the labor market and what they expect from employers 🇩🇪 The response is clear: without language skills, access to jobs is nearly impossible, and real integration stays out of reach. This gap between potential and support is where we are losing much needed talent 📊 Companies that invest in digital language training and sponsored courses lower barriers from day one and make participation at work and in everyday life possible 💪 Link to the full survey (German only) is in the comments 👇 #Babbel #LabourMarket #SkilledLabourShortage #Integration