Navigate conflicting opinions on SEM trends by encouraging open discussion and data-driven decision-making. Analyze performance metrics, case studies, and industry benchmarks to evaluate trends' relevance. Propose A/B testing to test new strategies on a small scale. Foster collaboration by aligning decisions with business goals, ensuring the team works toward shared, measurable outcomes.

For me SEM trends would mean the evolving strategies, tools, and practices that marketers use to promote websites and drive traffic through paid advertising on search engines. Examples include shifts in ad formats, targeting capabilities, bidding strategies, or the rise of AI in search algorithms. Three in my mind are A) Encourage SEM specialists to present case studies or examples to illustrate how specific trends impact results B) Run small-scale experiments on disputed strategies to see their real-world performance before scaling up C) Use sessions to create a unified strategy that accommodates valid insights from all viewpoints

Si hay algo que aprendí en Marketing Digital es que no hay desiciones certeras ni precisas para que antena hipótesis alguien siempre tenga la razón. Depende mucho de la hipersegmentacion que permitan las herramientas y plataformas, como también los contextos y cambios de hábitos de consumo de los usuarios. ¿La solución? Probemos ambos caminos en modo AB testing, y veamos los resultados.

Try to connect trends with historic performance (if possible) and discuss with the team, However, its always good to have a test budget in place and let numbers prove the point.

To navigate conflicting opinions on SEM trends effectively, it's important to foster open communication and collaboration. I would encourage team members to share data-backed insights, consider industry case studies, and evaluate the long-term impact of different trends. Facilitating constructive discussions and aligning on the overall business goals can help the team reach a consensus. Additionally, testing and experimenting with new trends on a smaller scale can provide real-world evidence to support or refine the team's strategy.