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Results for Tag ‘e-commerce’
Enhancing Product Images With Cloudinary AI in Your Next.js Store
Live Demo GitHub Repository You’ve got a clean product image. Let’s say a black t-shirt. You want to sell it in eight different colors. Easy, right? Until you realize you need eight recolored versions that each have to be watermarked, optimized, and ready for your store. What if…
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How to Add Shoppable Videos to Your Next.js E-commerce Store With Cloudinary
GitHub Repository | Live Demo Product videos don’t just entertain, they convert. From Cloudinary’s Video Survey, in which we surveyed developers, marketers, and other business leaders, 54% view video as key for driving purchase and conversions. Interactive shoppable videos, specifically, are changing the way customers buy goods…
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How Cloudinary Powers Modern E-commerce Video
I’m not here to convince you that modern e-commerce videos are essential for your website. The case for video has already been made. (But if you do need a refresher, check out Why Video is so Vital for E-commerce.) What I want to show you is how Cloudinary transforms…
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Consumers Want Sustainable Choices. Let Them Have It.
The three impediments to making a purchase decision every shopper runs up against are: Analysis paralysis. The inability to decide due to overthinking. Decision paralysis. The inability to decide due to an abundance of options. Informational void paralysis. The absence of key details prevents decision-making. For this story, we’ll focus…
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Cloudinary Survey Results: The Trends Reshaping Retail
When you think of modern retail, what does it look like? Shopping online from the comfort of home? A highly visual journey from search to product page to checkout? Or a trip to your favorite store rich with immersive in-store experiences? For most shoppers, the answer is all of the…
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The European Accessibility Act is Coming. Are You Prepared?
The European Accessibility Act (EAA), a new directive aimed at creating a more inclusive digital landscape in the EU, takes effect in June 2025. For EU citizens with disabilities, the new EAA promises to dismantle accessibility barriers and standardize digital experiences across all member states. For businesses that operate within…
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Automating E-commerce Image Categorization With Cloudinary AI Vision and MediaFlows
Efficiently organizing product images is essential for enhancing their discoverability and improving user experience. However, manual image categorization is often tedious and inconsistent, making automation a game-changer for businesses dealing with large volumes of media assets. In this blog post, we’ll discuss how Cloudinary’s AI Vision Add-on and MediaFlows provide…
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How to Test Product Image Variations for Higher Conversions
In e-commerce, product images play a vital role in influencing customers through purchase decisions. A visually appealing product image can attract more attention, build trust with customers, and lead to more sales. However, many businesses struggle to determine which product images resonate most with their audience. Without a systematic approach…
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4 Ways to Personalize Visual Media at Scale With Cloudinary
Today’s consumers demand personalized experiences tailored to their preferences, behaviors, and purchase history. But delivering personalization at scale is a challenge, especially when it comes to visual content. That’s where Cloudinary comes in. Our platform enables brands to dynamically deliver personalized images and videos at scale, making it easier to…
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