Cloudinary already powers visual media for some of the most successful Shopify stores. But there’s one request we have heard again and again: “Please make it easier to integrate Cloudinary with Shopify.” We took note. And now we’ve taken action.
We’re happy to announce the availability of Cloudinary AssetLink for Shopify, an embedded app that makes it fast, easy, and affordable to integrate Cloudinary with your Shopify Stores. In a few quick clicks, Shopify merchants can centralize all images and videos in Cloudinary Media Library and vastly improve visual media operations and experiences across all Shopify Stores, Collections, Products, Themes, and Blogs.
Cloudinary AssetLink busts the silos and syncs developers, marketers, creatives, and e-commerce managers’ efforts by consolidating images and videos scattered throughout multiple parts of Shopify. This consolidation eliminates duplication of effort, reduces errors, improves discoverability, and keeps visual content consistent in every Shopify Store.
In this post, we’ll highlight four key ways Cloudinary AssetLink for Shopify transforms how you manage and deliver visual media to all your Shopify stores.
Managing assets separately for multiple Shopify Stores slows teams down and creates inconsistencies. Cloudinary AssetLink solves this by giving you a consolidated, AI-powered Media Library and admin extensions and theme components in Shopify that make it easy to access assets for use in Themes, Products, Collections, and Blogs. The app also supports uploading assets in Cloudinary directly to Shopify Files for use in Store Themes.
Your Shopify store operators no longer need to switch between tools, reupload files, or second-guess whether they’re using the latest version. They’ll go from managing multiple Store media libraries to a workflow where everything lives in one place, ready for reuse, and enriched with metadata for easy search and governance.
In Shopify, media assets are treated as static files with minimal metadata. There’s no built-in intelligence, no way to organize them effectively, and no easy way to search or reuse assets across stores.
Cloudinary AssetLink changes that. It transforms “dumb” files, those with no structure or context, into intelligent, enriched assets. With automatic metadata tagging, AI-powered categorization, and bulk transformations, your team can quickly search, sort, and reuse images and videos by SKU, campaign, locale, and more.
What once took hours of uploading, editing, enriching, and publishing now happens in minutes.
Once the app is installed in both Cloudinary and Shopify, Cloudinary AssetLink becomes visible in your Shopify Admin. You can access your Cloudinary Media Library, browse assets, and instantly attach the right image or video to any product. Cloudinary AssetLink replaces time-consuming manual uploads with a scalable workflow for everything from launching new SKUs to updating seasonal content.
You can even reference Cloudinary public URLs in themes and templates, enabling responsive image and video delivery to your stores.
Cloudinary AssetLink gives you access to powerful video capabilities, including the ability to generate variations at scale for any channel or context using AI-driven automation. Boost conversions with quality-led optimizations while meeting today’s accessibility and localization requirements.
Plus, bypass Shopify’s native video size and duration limits by delivering eye-catching, AI-generated thumbnail previews that render instantly at page load. Cloudinary’s HTML5 video player ensures smooth playback, adaptive resolution, and flawless playback on all devices and every network condition.
Shopify wasn’t built to support a single source of truth for visual media, scalable operations, enterprise-level asset management, asset enrichment, or advanced video capabilities. These missing pieces impact everything from team efficiency and brand consistency to customer experience and revenue.
Cloudinary AssetLink is just the start. We’re building more ways to simplify media workflows, close the gaps in your workflows and tech stack, and help you do more with every asset, on every platform you use.
Get started today! If you’re a brand, visit our Shopify app listing page and contact Cloudinary. If you’re a Shopify agency or solution integrator, learn about the benefits of partnership and get in touch.
