Nonprofit Builder hat dies direkt geteilt
In an increasingly competitive funding environment, strong work is not always enough. Organisations also need to be able clearly to explain who they are, what they do, why it matters, and why others should support or partner with them. This was the focus for Well Made Strategy’s recent communications training for a select cohort of the Segal Family Foundation partners The training brought together organisations from Uganda, Kenya, Tanzania, Burundi, Rwanda, DRC and South Africa, working across Livelihoods, Education, Health, Youth Empowerment, Entrepreneurship and Gender Rights. Over four practical sessions, participants explored; How to Pitch their Organizations, Fundraising in the Current Environment, the Art of Storytelling, and How to Leverage the Use of Digital Channels for Impact. These sessions were interactive, practical and grounded in the reality of young and small organizations. Participants worked with examples from their own organisations, making the learning immediately useful and relevant to their context. They also noted that the sessions challenged the assumptions they held about communication and prompted real shifts in how they think about and approach their work. “The sessions are inspiring and push us to change how we communicate in our respective organisations” Lina Irene from Happy Hearts. “The most valuable lesson from today's session was understanding the importance of story telling and visual communication in the work that we do. Storytelling is a powerful tool because it helps transform information, experiences, and ideas into messages that people can easily relate to, remember, and connect with emotionally.” said her colleague Ornella Osimbi. The course drew heavily from our Communications for Social Change handbook https://lnkd.in/deH6_Hq supporting partners to move beyond awareness-raising towards communications that influence, persuade and support social change. At its heart, this work is about helping organisations communicate with clarity, confidence and purpose so that their stories, evidence and impact can be seen by the right people. Thank you Nonprofit Builder for the support and linking us to the Segal Family Foundation Partner organizations. Julian Macharia Miles Bredin Susan Sindani (M.A Gender 'n Development) Farida Nzilani #StrategicCommunications #SocialChangeCommunications #CapacityBuilding #NonprofitCommunications #StorytellingForChange #SocialImpact