Jeff Lawrence

The most overlooked growth channel in SaaS? 👉 Your product. Why keep pouring $$$ into ads and outbound… when the users already inside your app are the highest-intent buyers? With Product as a Channel you can: ⚡ Turn freemium users into upgrades ⚡ Prompt trial users to book demos ⚡ Guide customers with in-app success offers That’s what Upvert makes effortless, context-aware popups that convert 2–5x better than email or LinkedIn. Your product has the traffic. Your users have the intent. Now it can have the bookings, too. #SaaS #ProductLedGrowth #Upvert

Hiring your Founding AE might be the most important hire in your SaaS journey — and one of the easiest to get wrong. The AE who crushed it at $50M ARR might crumble at $1M ARR. Early-stage SaaS needs a different kind of seller: 💡 Adaptable – thrives without a playbook. 💡 Curious – great at discovery, not just pitching. 💡 Builder – helps create the sales motion. 💡 Resilient – handles rejection and iteration. Your Founding AE doesn’t just sell — they help you build the machine. Full breakdown here 👇 👉 https://lnkd.in/d5SPdbGg #scalewithstrive #accountexecutive #gtmhiring

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Most “free test flights” quietly kill profit instead of closing deals. 🚫✈️ The problem isn’t generosity. It’s structure. Here’s a simple framework I use at CloudRank Media to turn free flights into a paid, scalable micro-offer that actually moves prospects toward contracts. Step 1: Define ONE narrow outcome, not “we’ll show you what we can do.” Construction example: “30-minute progress capture of one elevation + a 3–5 image mini-report your PM can drop into their next owner update.” Events example: “Short highlight reel of crowd density from 2 vantage points to help you plan security and sponsor placements.” Agriculture example: “Targeted health scan of a single field block with a 1-page map showing stressed zones.” Step 2: Put a price on it, then discount. Don’t offer it as ‘free.’ Position it as: “Normally $349, pilot program at $97 for qualified sites.” Pros who pay (even a little) show up, respect your time, and close at a higher rate. Step 3: Anchor the micro-offer to a clear next step. Before you fly, say: “If this delivers value, our standard engagement looks like X flights/month at approximately $Y–$Z. We’ll walk through that after you see the mini-report.” Now the flight is Act 1 of a buying journey, not a random favor. Step 4: Productize the deliverable. Use a repeatable template: same shot list, same type of mini-report, same follow-up email. That makes it easy to delegate, measure, and scale. Step 5: Track one simple metric: micro-offers ➜ proposals ➜ contracts. If 10 micro-offers only become 1 proposal, your targeting or promise is off. If proposals don’t convert, your offer or pricing needs work. What’s one way you could reframe your current “free test flight” into a tightly scoped, low-ticket micro-offer that naturally leads to a longer-term package? If you want help packaging and promoting this kind of offer for your drone business, DM me your website, or head to cloudrankmedia.com to see how we help with marketing, lead generation, SEO, and more. #droneservices #b2bmarketing #constructiontech #precisionag #eventprofs

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From cold email to first call only needs 4 steps. But most founders skip at least 1 of them 🎯 Step 1: Find the right person Not “anyone could be a customer.” The person who has a specific problem you solve right now. 📩 Step 2: Verify emails before sending High bounce rate is not just wasteful. It slowly destroys your domain reputation. ✍ Step 3: Write relevant enough to get a reply 1 sentence about their problem beats 3 paragraphs about your product. 🔄 Step 4: Nurture with an automated sequence Most deals come from the 2nd or 3rd follow up. Not the first email. The hard part is not the process. It is doing all 4 steps consistently every week Which step do you find hardest? #outbound #coldemail #b2b #emailsequence #saasfounder #outboundglow #founderled

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💡 Did you know? Most SaaS founders and eCommerce leaders spend 30–40% of their week on tasks that don’t directly drive growth. That’s hours lost to: - Inbox overload - Customer support tickets - Order management - Social media scheduling - Data cleanup & reporting - Calendar juggling Meanwhile… your competitors are outsourcing those tasks to Virtual Assistants so they can focus on: - Strategy - Scaling revenue - Product innovation - Building customer communities These VAs keep operations running smoothly while you focus on growth. ✨ The smartest founders don’t “do it all”, they delegate it. #Outsourcing #BusinessGrowth #8XON #Leadership #OnSpot

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We helped a B2B SaaS company turn LinkedIn into a $250k+ pipeline channel in 62 days at Serien They think it’s a content platform. It’s not. It’s a pipeline engine. Here are the results they went crazy over: → 100+ sales conversations → $300K+ pipeline created → consistent inbound from decision makers And none of this came from spamming cold DMs. This is what worked instead: → authority-driven founder content → strategic buyer positioning → comment-to-conversation funnels → a compounding pipeline system You know what is the biggest mistake brands usually make? Chasing followers instead of buyers. And let’s please understand that 1 post seen by the right 25 ICP is worth more than 25K random impressions. LinkedIn is still the most underutilized growth channel for B2B founders. If you're a B2B SaaS owner or service provider stuck with inconsistent leads... And you want Linkedin to become a predictable pipeline engine... 1. Follow Us 2. Comment "PIPELINE" And we will send it over to you! P.S - Repost this and we will prioritize sending it to you first.

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We see it every year — teams rushing through Q4 with disconnected data, broken workflows, and HubSpot setups that slow them down. Everyone’s focused on closing deals, but the backend chaos quietly limits growth. If your HubSpot isn’t aligned now, you’ll start the new year fighting the same inefficiencies - messy data, missed follow-ups, and unclear reporting. Q4 is your best window to fix what’s not working: ✅ Audit your automation & CRM workflows ✅ Reconnect your data sources ✅ Align your marketing + sales pipelines for next quarter If you could fix one thing in your HubSpot setup before 2026 - what would it be?

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Most B2B SaaS companies are making one big growth mistake in 2026. They rely on one acquisition channel. But the companies winning right now aren’t choosing between: • outbound • paid ads • content • SEO They’re running all of them together. Think of customer acquisition like a portfolio strategy. Across the SaaS companies we work with and the founders inside our community, these 10 tactics are consistently generating qualified pipeline right now: 1. Retargeting ads 2. Matched audience ABM ads 3. LinkedIn sponsored message ads 4. LinkedIn thought leader ads 5. Meta lookalike audiences 6. Google / Bing search ads 7. Cold email at scale 8. LinkedIn connection outreach 9. Weekly email newsletters 10. Content-first lead warming None of them are magic on their own. But together they create omnipresence inside your market, shorten sales cycles, and drive real pipeline. I break down exactly how each tactic works in this video. Watch it here: https://lnkd.in/dqaGYzas If you find it useful, please give the video a 👍 it helps more SaaS founders see it. Today I run two private communities that might help if you're in the B2B / SaaS world: → SaasRise: for founders scaling from $1M to $100M → GrowthRise: for B2B sales and marketing leaders Links in the comments. Want the full article version with step-by-step tactics? Read it here: https://lnkd.in/dkPuAzT4

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SaaS founders: before hiring your first SDR, ask yourself this… “Will this hire accelerate growth — or shorten our runway?” We see many early-stage teams rush into their first sales hire because it feels like the logical next step. But here’s the truth: 👉 An SDR isn’t just a sales decision. 👉 It’s a financial timing decision. Before you commit, review these three points: 1️⃣ Is your sales motion repeatable enough for someone else to run it? If your founder-led sales aren’t consistent yet, an SDR won’t magically fix that. They’ll simply create more burn, not more revenue. 2️⃣ Do you have the 3–6 month buffer needed before this hire becomes productive? Most SDRs don’t generate meaningful pipeline immediately. If runway is tight, this hire can quietly push you into a cash crunch. 3️⃣ Do you know the break-even point for this role? If you can’t calculate when this hire becomes cash-flow positive, then you’re making a blind financial decision — and early-stage companies can’t afford blind decisions. Hiring early can accelerate growth… but only if the timing aligns with your metrics and runway. If you want a quick, objective view of whether this hire makes sense financially, we are happy to help. #SaaS #SaaSFounders #StartupFinance #FractionalCFO #RunwayManagement #StartupGrowth #B2B #FounderAdvice

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Your cold outreach fails for one simple reason: You're not in their headspace. Why do people even respond to cold outreach? Most of us ignore it, thinking it's spam. But doing lead generation and getting real responses, I realized a simple truth. Every B2B executive comes to work and does their tasks. They focus on their daily responsibilities and immediate priorities. Run meetings, drink coffee, take smoke breaks, jump on Zoom calls. Regular work routine. But while they're busy with their daily tasks, the world around them is rapidly changing. New AI tools are released, laws are passed, and processes become cheaper. Thousands of entrepreneurs are building products that could transform their business. And then one morning, among hundreds of messages, they find one that catches their attention. Not with generic advertising, but with real value. In the mind of an educated person, a thought appears: "This sounds interesting, I didn't know this was possible." This is how interest is born, which can be developed into a full sales funnel. And the number of such decision makers can be scaled infinitely. And again, I went on Reddit to check what the community thinks, and I saw this: "The psychology behind WHY people respond has nothing to do with your offer. It has everything to do with making them aware of something they didn't know was possible." For example, ✗ Instead of: ⤷ "Our software reduces costs by 30%" ꪜ Say: ⤷ "Your competitor [Company X] just cut their operational costs by 25% using [method you've never heard of]. Here's how..." Why? 2 main reasons I observe myself, and then found similar opinions: ⤷ B2B buyers now consume content like Gen Z, deciding in seconds ⤷ Human attention span decreased from 12 seconds in 2000 to 8.25 seconds now So your attention hook formula should be: ⤷ Seconds 1-2: Personal relevance trigger ⤷ Seconds 3-5: Unknown possibility revealed ⤷ Seconds 6-8: Clear next step offered Back to our example, we have up to 8 seconds to say smth. Start the timer and reading 😉 "Kriss, I noticed Acme Manufacturing just announced expansion into Ohio. While you were planning that, your competitor BetaCorp quietly reduced their operational costs by 25% using [our method]. Here's the 2-minute breakdown..." Then, once you realize and build this yourself, try looking at your inbox with fresh eyes and find a couple of truly valuable messages you hadn't noticed before. Besides crappy outreach, there indeed might be several hidden gems. And tell me: what was the last cold outreach that really made you think?

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The biggest lie in high-ticket sales is “we just need more leads. It sounds logical. If revenue is low, increase input. More traffic. More booked calls. More conversations. But this is exactly how businesses burn budget without fixing the real issue. Because most high-ticket companies are already sitting on enough demand to grow. They’re just not converting it efficiently. We see this constantly. Strong marketing. Consistent lead generation and appointment setting. Calendars that look healthy. Yet revenue fluctuates month to month. Why? Because the backend of the sales process is weak. There’s no cohesion between setters and closers. No defined journey from first touch to closed deal. No structure around pipeline management or follow-up. So every stage leaks. Leads get booked without proper qualification. Calls happen without context. Opportunities aren’t tracked properly. Follow-ups are inconsistent or missed entirely. And instead of fixing the leaks, businesses pour more leads into the system. It’s the equivalent of trying to fill a bucket with holes in it. This is why “more leads” rarely solves the problem. It just hides it temporarily. High-ticket sales doesn’t scale through volume alone—it scales through efficiency. You need a system where every stage is connected: Lead generation feeds into strict qualification Outsourced appointment setting aligns with your ICP and offer Closers operate within a consistent, trackable framework Follow-up is automated, measured, and optimised This is what creates predictability. And it’s what most businesses never build. At Dial A Closer, this is exactly what we implement. As a high ticket sales agency and b2b sales outsourcing company, we don’t just generate demand—we build and run the entire sales operation. From remote appointment setters to trained closers and a fully integrated virtual sales team, everything is designed to convert efficiently, not just operate. Because scaling revenue isn’t about doing more. It’s about making what you’re already doing work properly. If your instinct is to buy more leads every time revenue dips, you’re solving the wrong problem. https://dialacloser.com

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Your IT company doesn’t need more leads. It needs better qualified leads. Most agencies focus on volume: More traffic More clicks More impressions But none of that matters if Your sales team keeps hearing “not the right fit” Fix this instead: Define your ideal client clearly Speak to specific pain points Filter out low-quality prospects early More leads won’t fix a broken pipeline. Better leads will. 📩 DM me “QUALIFY” if you want higher-quality inbound leads #ITStrategy #MarketingROI #TechSales #DemandGen #BusinessGrowth #InboundMarketing

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This is what a working LinkedIn outbound sequence actually looks like. Not a template. Not a framework slide. A real campaign, broken down message by message, that booked 3 calls in 14 days and closed a deal on Day 14. The part most firms miss is in here. It's not the hook. It's not the personalization. It's what happens on Day 3. #B2BLeadGeneration #OutboundSales #SalesSequence #B2BSales

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The Hidden Reason Clients Don’t Outsource Sales Most founders /clients don’t reject sales agencies because of price. They reject them because it feels like more work. If the first call signals heavy onboarding, handholding, or extra meetings… the deal is already lost. They are thinking: “Will I have to spoon-feed them?” “Is this one more thing to manage?” “Will I end up doing half the work anyway?” “Should I just hire an SDR and train once?” What we learned at Renin Research: If we don’t reduce the client’s intial onboarding effort, they won’t buy — even if our solution is perfect. So we changed our model: -Our GTM team takes work off their plate -We do the research, setup, and system building -We run and own the sales engine, with trained SDRs. -Clients join only for key conversations Clients don’t want more sales activity. They want relief, clarity, and progress without babysitting the sales agency. If you want leads to move fast and your life to get simpler, reach us at info@reninresearch.com. #reninresearch #sales-as-a-service #leadgeneration.

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