Strategy.Inc

We’re live! Today marks a major milestone for Strategy.Inc: The official launch of the Big 5 of Strategy Competency Assessment. Built on extensive research with 1,200 professionals, the assessment provides individuals, teams, and organizations with a clear profile of the five competencies that determine strategic success: → Grasp the Present → Shape the Future → Move the System → Deliver the Results → Adapt to Change This launch brings our mission to life: helping people and organizations not just design strategies, but build the human capability to execute and sustain them. 👉 To celebrate, the first 1000 participants receive 20% off with the code FIRST1000. Take the assessment today at big5ofstrategy.com. 👉 To join the global network of Big 5 of Strategy pioneers, register now for our coach certification program (Starting at October 2). We’re proud of this next step and grateful to everyone who helped us get here. Special thanks to our cofounders Jeroen Kraaijenbrink and Timothy Timur Tiryaki, PhD for leading the way. #Big5ofStrategy #FutureOfWork #StrategyExecution #LeadershipDevelopment

Ready to coach at the frontier of leadership development? We’re building the next generation of coaches—those who don’t just support leaders, but grow their strategic capability. The Big 5 of Strategy Certification is now open. And the race is on to join the First 100. Why it matters: --> Get certified in a research-based, strategy-first framework --> Apply 20 core sub-skills across leadership, change, and delivery --> Offer clients more than insight—enable real transformation --> Differentiate yourself in a saturated coaching market This is for coaches who want to lead where the field is going, not follow where it’s been. Become a Big 5 of Strategy Coach. Become one of the First 100. --> Register now at big5ofstrategy.com #StrategyCoaching #Big5ofStrategy #CoachCertification #LeadershipDevelopment #StrategicCapability #ExecutiveCoaching #FutureOfWork

Big news from Strategy.Inc! Today, we officially launch the Big 5 of Strategy Coaching Certification — and open registration for the First 100 Certified Coaches. This program is built for the future of coaching: ✔️ Grounded in strategy, not just soft skills ✔️ Backed by research and a proven framework ✔️ Designed to deepen your impact with leaders and teams As a certified Big 5 of Strategy coach, you’ll be able to: → Debrief clients on their Big 5 results → Guide growth across 20 strategic sub-skills → Apply a structured, high-impact coaching process → Stand out in a crowded coaching market This is more than a certification — it’s a positioning move. Secure your spot among the First 100 and become a pioneer in strategic capability coaching at big5ofstrategy.com. #Big5ofStrategy #ExecutiveCoaching #StrategyCoaching #CoachCertification #LeadershipDevelopment #FutureOfWork

Strategy.Inc is hosting: HR Leaders Roundtable - Big 5 of Strategy Research Findings . Book your calendar now for May 20th Tuesday 12.00pm Toronto (EDT / GMT-4h) In this session, our co-founder Timothy T Tiryaki, PhD will present the high level research findings of the Big 5 of Strategy Research and answer questions on how to turn Strategy into a distributed capability in your organization.

⭐️ Conference Speaker Appreciation Post ⭐️ On April 10-11, we proudly hosted the #StrategyReinvented Conference in Amsterdam, bringing together 47 participants from 15 countries across the globe. In his keynote on “Past, Present & Future of Strategy”, Jeroen Kraaijenbrink explored how strategic thinking has evolved - and what this means for the way we lead organizations today. Rather than treating strategy as a fixed set of tools, he positioned it as a discipline in constant transformation, shaped by historical milestones, emerging challenges, and shifting mindsets. His session challenged participants to reconsider the assumptions behind traditional models, while also offering a forward-looking and practical alternative: The Big 5 of Strategy, a framework designed to bring clarity, speed, and shared ownership into the strategy process. 📚 Strategy Then, Now, and Next Strategic thinking has long been influenced by military doctrine, institutional structures, and consulting-led models, many of which still shape how strategy is practiced today. Yet these legacy approaches, including widely used frameworks like the “Mission-Vision-SWOT” model, often fall short in today’s fast-changing environments. Their high failure rates reflect a deeper issue: strategy that is too slow, too abstract, and too disconnected from day-to-day decision-making.  The reality of modern organizations calls for a different kind of strategy - one that is dynamic, people-centric, and responsive to real-world complexity. Strategy today must not only offer direction, but also foster alignment, dialogue, and adaptability across all levels of the organization. Looking to the future, strategy must become less about producing documents and more about enabling decisions. It must shift from annual exercises to ongoing conversations, from static plans to living processes. And above all, it must be anchored in clarity and relevance to help teams focus on what matters most. The Big 5 of Strategy embodies this shift by offering a practical structure that supports fast, inclusive, and actionable strategy work fit for today’s pace of change. 💡 Main Takeaway To succeed in the future, organizations must treat strategy as a shared, everyday responsibility instead of a one-time event. Simple practices like the One-Hour Rule help make time for strategy across all levels. The Big 5 of Strategy provides a clear and practical framework to support this shift by building strategic competencies throughout the organization and empowering employees to actively contribute to company-wide strategy. Thank you, Jeroen, for your insightful keynote and for helping us reflect on what strategy was - and what it can become. #BigFiveOfStrategy

⭐️ Conference Speaker Appreciation Post ⭐️ On April 10-11, we proudly hosted the #StrategyReinvented Conference in Amsterdam, bringing together 47 participants from 15 countries across the globe. In his keynote on “Future of Leadership and Mega Trends”, Timothy T Tiryaki, PhD, challenged conventional thinking around AI integration. Rather than focusing on tools and tactics, he emphasized that successful AI adoption begins with something far more fundamental: mindset. Curiosity, experimentation, and openness to learning are the real enablers of transformation. 🌀 The FLUX Era Timothy introduced the concept of the #FLUX era - a time defined by constant motion, reinvention, and uncertainty - and challenged leaders to shift their focus from short-term tactics to long-term, systemic thinking. In this new reality, the question is no longer whether to adopt AI, but how to fundamentally rethink leadership and strategy to thrive amid continuous change. He emphasized that organizations need to move beyond treating AI as a separate initiative and instead integrate it into their overall strategic thinking. True transformation requires a systems-oriented approach that aligns AI with broader organizational goals. To frame this shift, he outlined five major technological trends shaping the future - intelligent systems, bio-enhancement, hyperconnectivity, and planetary expansion - alongside five key constraints that will influence how these developments unfold: natural resources, capital, leadership, human adoption, and ethics. These are not just technical considerations but deeply human and organizational challenges that call for a new kind of leadership grounded in adaptability, empathy, and the capacity to navigate complexity. 💡 Main Takeaway Thriving in the FLUX era requires more than adopting new tools. It calls for a mindset of curiosity and adaptability, where AI is integrated into strategy and human skills like empathy and critical thinking take center stage. Thank you, Timothy, for your thought-provoking insights and for helping us rethink the future of leadership and strategy. ➡️ Curious how to lead in the FLUX era? Let’s connect.

⭐️ Conference Speaker Appreciation Post ⭐️ On April 10-11, we proudly hosted the #StrategyReinvented Conference in Amsterdam, bringing together 47 participants from 15 countries across the globe. In her session “Culture Does Not Eat Strategy for Breakfast”, Lyn Paxman made a compelling case for reimagining the relationship between culture and strategy - not as adversaries, but as essential allies. Through the story of revitalizing a failing dental practice and scaling to a growing portfolio, she showed how strategy can become embedded in everyday behavior, starting with shared ownership and small rituals. 🪢 Culture as a Living Framework Lyn introduced a participatory process built on four iterative stages: Discover, Dream, Design, and Deliver. Teams began by exploring what truly matters to them, imagining a desired future, designing around that future using an adapted Strategy Sketch, and embedding the resulting plans into monthly business rhythms. The cultural side wasn’t imposed - it was co-created, visible in guiding principles and local rituals that made values real and lived. 💡 Main Takeaway Strategy thrives when it reflects the people who carry it forward. Co-creating a cultural foundation through structured, inclusive processes empowers teams to take ownership, act with clarity, and stay engaged as the organization grows. Thank you, Lyn, for demonstrating how culture can be designed with purpose—and practiced with heart. ➡️ How do you ensure culture and strategy grow together in your organization? Let’s exchange ideas. #Culture #PeterDrucker

⭐️ Conference Speaker Appreciation Post ⭐️ On April 10-11, we proudly hosted the #StrategyReinvented Conference in Amsterdam, bringing together 47 participants from 15 countries across the globe. In her session “Strategy, Culture, Performance in a South African SOC”, Zinhle Mpungose delivered a powerful account of what happens when culture and strategy fall out of sync. Through real-life stories from South Africa’s state-owned companies, she explored the systemic breakdowns that occur when leadership instability, political interference, and disengagement become normalized. 📚 Strategy Cannot Ignore History Zinhle challenged us to confront the legacy effects of broken trust, patronage-based appointments, and opaque systems. In institutions like Transnet and Eskom, disillusionment and quiet resistance had become survival tactics. In contrast, SARS showed how rebuilding trust, prioritizing merit, and operating transparently can turn a struggling institution into a strategic success story. Healing came not from new frameworks alone, but from cultural reconstruction - naming past harms, reshaping leadership behaviors, and creating visible pathways to fairness and accountability. 💡 Main Takeaway Even the strongest strategies will fail if they are blind to trauma, disconnected from lived experience, or silent about power dynamics. To move forward, leaders must create space for organizational healing and cultural clarity - starting with themselves. Thank you, Zinhle, for reminding us that meaningful change begins with honest reflection and brave leadership. ➡️ Curious to explore how strategy and culture can align in your context? Let’s connect.

Exclusive HR Leaders Roundtable We’re inviting HR leaders from product and service organizations to an exclusive roundtable to explore our latest research insights—and engage in a meaningful discussion on cultivating a culture of strategic thinking and execution across all levels of the organization. Note: This event is specifically for in-house HR leaders. A separate session for consultants and coaches will be announced soon—stay tuned!

⭐️ Conference Speaker Appreciation Post ⭐️ On April 10-11, we proudly hosted the #StrategyReinvented Conference in Amsterdam, bringing together 47 participants from 15 countries across the globe. In his session “The People Factor in Designing Robust Strategies”, Alfonso Roig took us on a journey through the Strategy Sketch, urging us to use the full court when designing and implementing strategy. Too often, we neglect the people dimension - organizational climate, behaviors, and values - at the cost of long-term success. 🧭 People as Strategic Levers Alfonso argued that even the best-crafted strategies fall short when people are disengaged, unsupported, or unclear on what’s expected of them. It’s not enough to articulate values - leaders must translate those values into observable behaviors and create the conditions for those behaviors to thrive. Drawing from client experiences, personal stories, and frameworks, he emphasized that strategy must be designed in context: accounting for talent shortages, shifting expectations, emotional climate, and the everyday realities of employees. Without this, execution becomes brittle, and organizations risk losing both momentum and meaning. 💡 Main Takeaway Strategy must be more than bold ideas and sharp targets - it must also reflect and empower the people asked to deliver it. That means aligning purpose, behaviors, and capabilities, and managing not only up but also forward and out, with clarity, courage, and care. Thank you, Alfonso, for this inspiring session on the importance of the people dimension in organizations! ➡️ Curious to learn more about the Strategy Sketch? Let’s connect.