LUNAS Inc.

Showreel 2025 Has been a year of scale. This year, we worked across e-commerce and real estate — creating product visuals, digital twins, configurators, CGI environments, animations, videos, and interactive experiences for brands and developers around the world. Millions of visuals. Dozens of projects. Thousands of details built with precision. From product content systems for e-commerce to large-scale architectural storytelling — every project pushed us further creatively and technologically. Huge thanks to every client, partner, and team member who trusted us to build alongside them. And honestly — we are already excited about what comes next. Because we’ve already started building the 2026 showreel. Maybe your project will be part of it. ••• LUNAS Inc. Digital content for e-commerce & real estate.

• What you see: a beautiful interior. • What we see: light direction, material reflections, textures, balance, depth, tiny objects, composition, atmosphere. Because strong visual content is rarely built only around the main object. It is built around everything supporting it. The details most people barely notice are usually the reason the image feels believable in the first place. That’s the part we obsess over.

The most common question I hear from brands today is: “Why invest in 3D models when AI can generate product visuals in seconds?” It is a fair question. At Lunas, we use AI every day. Our AI engineering team is growing fast, and AI is already becoming an important part of our production workflow. We use it for ideation, moodboards, background generation, fast variations, testing, and speeding up different parts of content production. But ecommerce is not only about creating a beautiful image. It is about showing the product correctly. And this is where the risk starts. AI can create a very impressive visual. Sometimes incredibly impressive. But in product commerce, impressive is not enough if the product is not accurate. A proportion can shift. A material can look different from image to image. A custom color can move away from the real finish. A small product detail can disappear. One SKU can suddenly look inconsistent with the rest of the collection. For a moodboard, this is fine. For ecommerce, this can become a real business problem. Customers buy based on what they see. And when what they receive does not match what they expected, the brand pays for it through lower trust, more hesitation, more returns, and weaker conversion. This is why I still believe digital twins are critical. A proper digital twin is built from real product data, CAD files, dimensions, materials, colors, and configuration logic. It becomes a reusable product system. From one accurate foundation, we can help a brand create lifestyle images, white background renders, colorways, configurations, AR experiences, animations, product videos, marketplace content, ads, and short form content for social media. The value is not one nice render. The value is control. The same product. The same proportions. The same materials. The same configuration logic. Across every SKU, every channel, and every format. But I do not see this as 3D versus AI. That is the wrong discussion. The real opportunity is to make them work together. 3D gives accuracy, structure, consistency, and control. AI gives speed, creative variation, faster environment generation, rapid testing, and new ways to scale content production. Together, they create a much stronger workflow than either technology can deliver alone. This is where I see the future of product content. Not choosing between AI and 3D. Combining both. Accuracy from digital twins. Speed and flexibility from AI. Because in ecommerce, the goal is not just to create more visuals. The goal is to create visuals that are beautiful, scalable, and true to the product.

What if product content didn’t have to follow reality? Digital production changes the limits of visual storytelling. And the more flexible the content system becomes, the more creative freedom brands get.

In e-commerce, the way a product is presented defines how it is perceived. The clearer the presentation — the easier it is for customers to understand, compare, and make a decision. Across projects, we see the same pattern: when product content becomes more precise and interactive, engagement grows, decision-making becomes faster, and conversion improves. It’s not just about showing a product — it’s about helping customers confidently choose it.

LUNAS Inc. is an international content production studio combining high-end visual content with proprietary e-commerce technologies to improve product presentation and drive sales. This week, LUNAS will be at Salone del Mobile.Milano 2026 in Milan. One of the key moments of the year for the furniture, kitchen, bathroom, and design industry — and a great opportunity to connect in person. We will be there to meet brands, explore new ideas, and discuss how visual content and interactive solutions can support product presentation, launches, and sales. If you are attending and would like to connect, you can reach out to our team on site: ▪️ Natalia Chebotarova – Senior Client Solutions Manager Email: n.chebotarova@lunas.pro → Product visualization, client solutions, content strategy ▪️ Slava Oganesian – CEO & Co-founder Email: s.oganesian@lunas.pro → Partnerships, strategic collaborations ▪️ Vladimir Varnavskii – Chief Commercial Officer Email: v.varnavskii@lunas.pro → Revenue growth strategies, ROI consulting, complex projects We’re open to quick meetings, informal conversations, or simply exchanging ideas during the event. And if you are currently rethinking your product content strategy — we’d be happy to share our perspective or offer a quick review of your existing visuals. See you in Milan. #SaloneDelMobile2026 #SalonedelMobile #MilanDesignWeek #ProductVisualization #VisualMarketing

Next week, LUNAS will be at Salone del Mobile.Milano 2026 in Milan ✨ It is one of the key moments in the year for the furniture, kitchen, bathroom, and design world - and we are looking forward to being there, meeting brands, exploring new ideas, and having meaningful conversations about how visual content can better support product presentation, launches, and sales. If you are attending and would like to connect, we would be glad to meet - our team will be on site throughout the event. And if you are rethinking your product content strategy this year, we are always happy to share perspective - whether that is a quick exchange on current challenges, or a free review of your existing visual content. See you in Milan! #SaloneDelMobile2026 #MilanDesignWeek #ContentStrategy #ProductVisualization #VisualMarketing

With love from the Lunas team - Happy New Year! May it be filled with warmth, joy, and beautiful adventures 🎄🥳