The Logit Group, Inc.

Hot take: most data quality solutions are just expensive ways to find out you already have a problem.   They audit after the fact. Flag issues after fielding. Clean data that was never clean to begin with.   That's not quality control. That's damage control.   Calibr8 by Logit was built differently-fraud detection, respondent validation, and quality checks that run during collection, not after it. Because the best time to catch bad data is before it becomes your problem.   🟢 Fraud-resistant from the start 🟢 Validated respondents, not just completed surveys 🟢 Data you can defend in any room   BREAKTHROUGH. DATA QUALITY.   📍 Find us at Booth #1, Greenbook's IIEX North America We're not there to hand out swag. Come talk to us about where your data quality process actually breaks down. Bring the brief. Leave with a breakthrough.   #IIEXNA #MRX #DataQuality #Calibr8 #Logit

Last week, Logit’s Managing Partner, Sam Pisani, CAIP, represented The Logit Group at Rotman Commerce, University of Toronto as part of an important conversation on the future of the insights industry.   Connecting with the next generation of talent is critical to the continued growth and evolution of market research, and we’re grateful to the Canadian Research Insights Council (CRIC) for creating opportunities that bring students and industry leaders together in meaningful ways.   It’s also great to see collaboration across the industry, with perspectives from Kantar and Ipsos in Canada helping to shape a well-rounded and engaging discussion.   A special shoutout as well to our own Rachel Tile for continuing the conversation in the breakout sessions and connecting directly with students.   The level of curiosity and engagement from students reinforces what we already know: the future of insights is bright.   #MarketResearch #InsightsIndustry #FutureOfWork #ResearchCareers #ResearchExecuted

Over 25 years in research has taught us one thing: The best teams don't just find answers. They break through.   Right now, that's harder than ever.   More tools. More platforms. More "insights." But somehow-less clarity.   Breakthrough isn't a tagline. It's what happens when decades of expertise meet modern execution.   That's what Logit delivers: 25+ years of research execution, powered by modern tools that remove the friction between you and your answers. 🟢 Multi mode execution, any methodology 🟢 The right audience, not just any audience 🟢 Data quality built in from day one   BREAKTHROUGH RESEARCH EXECUTION. 📍 Find us at Booth #1, Greenbook's IIEX North America Come with a current project, a persistent problem, or just a question you haven't been able to answer. We'll make the conversation worth your while. Bring the brief. Leave with a breakthrough. #IIEXNA #IIEX #MRX #MarketResearch #ResearchExecuted #Logit

As daily expenses continue to rise, most Canadians are still making saving a priority but there is a growing divide beneath the surface. Our latest joint study with Narrative Research about Canadian savings habits 2026 shows that while two thirds are contributing to savings accounts, only one third made RRSP contributions for the 2025 tax year. The gap becomes even more clear across income levels: • Just half of Canadians earning under $60K are saving regularly • Only 16% in that group contributed to an RRSP • Meanwhile, higher income households are saving and investing at much higher rates There is also a concern around financial resilience. Many Canadians simply do not have enough saved to weather a short term financial setback. The takeaway: saving is still a priority but long term financial security is becoming less evenly distributed. Read more: https://hubs.ly/Q047LTmj0 #MarketResearch #ConsumerInsights #FinancialTrends #Savings #ResearchExecuted

AI. AI. AI. Every meeting. Every room. If this sounds like your last three meetings, you're not alone.   We're not adding to the noise, we're bringing the #Breakthrough. See you at Greenbook's #IIEXNorthAmerica in Washington DC, April 29-30. #MarketResearch #AI #LogitGroup #Breakthrough

📣 Now Hiring: Telephone Interviewers The Logit Group is growing and we’re looking for Telephone Interviewers to join our team. This role is ideal for anyone seeking flexible hours or supplemental income while gaining experience in the market research industry. For more than 25 years, Logit has been a leader in data collection, delivering high-quality research through advanced technology and experienced teams. As a Telephone Interviewer, you’ll help collect valuable insights from consumers and business professionals through structured phone interviews. What you’ll do: • Conduct standardized market research interviews by phone • Gather insights from consumers and business professionals • Accurately enter responses into our data collection systems Flexible shifts available: • Evenings: 5:00 PM – 10:00 PM (optional until 12:00 AM) • Saturdays: 10:00 AM – 6:00 PM • Sundays: 12:00 PM – 8:00 PM Why join Logit? • Flexible scheduling • Casual work environment • Supportive team • Opportunities for growth and development Are you interested? To Apply: https://hubs.ly/Q046Btc60 #Hiring #NowHiring #MarketResearch #ResearchJobs #TheLogitGroup #ResearchExecuted

AI can screen 500 participants in 10 minutes or transcribe a 90-minute IDI before you finish your coffee. But it can't tell you why a caregiver paused before saying, "It's manageable." That pause changed everything in our rare blood cancer study. AI captured the words perfectly. The human moderator, freed from note-taking, caught the hesitation and asked the right follow-up question. It shifted the client's entire support strategy. Speed is table stakes. The question is, who's interpreting what the AI captures? https://hubs.ly/Q046f7040

Two types of people on the way to a breakthrough. 😅 Both types are on the Logit team heading to #IIEX2026. Come find us in DC, April 29-30.

Today we recognize #InternationalWomensDay and celebrate the achievements, leadership, and contributions of women across our industry and around the world.   At Logit, we are proud to work alongside talented women who bring expertise, insight, and innovation to everything they do. Their perspectives strengthen our teams, our research, and the impact we deliver for clients.   As we mark this day, we also recognize the importance of continuing to support equity, opportunity, and representation across our industry and beyond.   #InternationalWomensDay #IWD2026 #WomenInResearch #WomenInLeadership #MarketResearch #ResearchExecuted

We’re thrilled to welcome Jaina Shah to Logit as our new Vice President, Research Services. Her energy, strategic mindset, and deep industry expertise make her a terrific addition to our growing team. Jaina brings 15+ years of experience partnering with clients to solve complex research challenges—helping teams clarify what they need, designing practical approaches, and ensuring projects are executed smoothly from start to finish. She has a strong track record managing multi-million-dollar global portfolios and delivering consistent, double-digit growth by staying close to client goals and translating them into solutions that work. In this role, Jaina will help drive the continued growth and evolution of our research services offering—supporting clients with thoughtful guidance, strong execution, and a focus on outcomes. We’re excited for what’s ahead and the impact she’ll make. Please join us in welcoming Jaina to the team. #NewHire #MarketResearch #ResearchServices #InsightsIndustry #LogitGroup #ClientPartnership #ResearchExecution