Lazer Technologies

We’re proud to have helped bring the 2026 Toronto Tech Week website to life ❤️ Toronto has an incredible tech ecosystem, and it was a privilege for our team to contribute to an experience built for founders, operators, investors, and builders across the city.

Our Director of Solutions Engineering Serge El Hachem joined The FODcast to talk about the evolution of #shopify and how the platform has evolved to be a true fit for #enterpriseretail. Get a sneak peek on the upcoming episode below:

Excited to see Toronto's most exciting week come back for round 2! And this year at Lazer, we've redesigned and rebuilt the Toronto Tech Week website to reflect a new chapter ❤️

Selling and distribution through AI channels is becoming more important than ever for brands Today we’re launching our Agentic Commerce Accelerator - a focused program to help brands sell inside AI channels (Gemini, Copilot, ChatGPT, and what comes next) using Shopify as the backbone We’ll help you map, plan, and implement everything, fast and thoroughly The accelerator is built to align with Shopify’s Universal Commerce Protocol (UCP), the open standard co-developed with Google to bring commerce to agents at scale It’s designed for real checkout requirements such as discount codes, loyalty, subscriptions, fulfillment options, and selling terms so that purchasing works inside AI conversations, not just on a storefront If you’re a brand that wants to take advantage of agentic commerce, email or send us a message ❤️ https://lnkd.in/gTWYhhMs

2025 has been our busiest year so far ❤️ We did 150+ unique total projects 48 crypto, 46 commerce, 34 B2B/SaaS, 16 consumer, 15 AI, 8 mobile, 7 fintech, 4 healthcare And we're now at 170+ people, with 0 investors and well into 8 figures in revenue 🚀 In the moment, we're so caught up in building & shipping that we forget to share about the amazing launches & products we've helped shape, so here are a few we love: AI - Helped Motion build agentic workflows + data and inference infrastructure to scale LLM “expert” performance - Migrated core messaging for ClassDojo to a hybrid RN architecture with AI‑scale reliability practices and automated pipelines that cleared accessibility mandates - Built Extropic's distributed computing platform for high‑compute AI workloads with fine‑grained job scaling - Creating an AI powered routing algorithm for GoBolt - Prototyped an AI Hub with Retool for enterprise teams, with agent‑ready data prep and admin workflows to operationalize LLM use cases COMMERCE - Helped Shopify across a number of engineering initiatives - Lead and support SKIMS in engineering across frontend, storefront, POS, and backend infrastructure - Migrated October's Very Own from a custom Hydrogen frontend to Liquid and continue to level up their storefront - Migrated Gibson to Shopify across DTC, B2B, POS, and international markets - Accelerating Athletic Greens across numerous full-stack and AI engineering initiatives - Integrated Vantage's AI-powered search into Shopify (later acquired by Shopify) - Migrated Firstleaf from Solidus to Shopify while building custom subscription and state-by-state alcohol compliance tooling - Leading engineering for Mattel's American Girl CRYPTO - Helped Coinbase across the stack to build and launch their new Base app - Designed core Berachain launch pages and helped build the infrastructure for their asset and NFT bridges - Initialized the work on Alchemy’s  React Native wallet SDK and beefed up their SDK for web - Helped Magic deliver their Newton platform for agentic, autonomous finance CONSUMER - Re‑architected CookUnity's React Native app and CI - Designed flight planner features for Pivotal Aero - Built a performant, configurable content system for Stanford's Hoover Institution to host AI‑generated narratives and rich media with an admin‑driven component library HEALTHCARE - Provisioned the data platform and ML infrastructure for ICP’s intelligent diabetes care solution. - Refactored Sully's audio recording capabilities and built AI diarization for their medical scribe app FINTECH - Built a Stripe-integrated risk engine for Canonical to automate fraud detection workflows We also helped… Kraken, General Catalyst, OpenSea, Bombas, Todd Snyder, Axiom, VF Corporation, Ava Labs, ButcherBox, DIMO, Argo, Titles, Humi, Ardene, Seed, Delphi, Zuma, ShopHQ, Segen, and many more Can't wait for 2026 and building more of the world's best products with amazing founders ⚡️

Excited to see our very own Serge El Hachem, Director of Solutions Engineering, chat with Vito Petruzzelli on the Weekly Fraudcast! For anyone in commerce or risk, this is a must-hear. Serge speaks in depth to the fact that we’re entering a new era of retail. One where discovery and merchandising are increasingly driven by AI-powered agents, not traditional search or websites. Some key highlights: - AI is shifting how customers find products. Brands that optimize their content with reviews, comparison content, and detailed data will win. - This isn’t “one-size-fits-all.” Every brand needs a tailored commerce setup; cookie-cutter solutions won’t cut it. - Even with AI dominance, user experience still matters. Many shoppers will bounce from bot-based shopping to real websites for checkout or deeper comparison. If you’re thinking about how to future-proof commerce infrastructure (or how to surface your product catalog in an AI-first world), Serge’s insights are worth your time. We're doing a ton of this at Lazer Technologies within and outside of Shopify as well, so feel free to message us or Serge to learn more. Huge props to him for pushing this conversation forward ❤️ https://lnkd.in/gQfz7dJ8

Lazer's very own, Zain Manji, chatting with Shopify field CTOs, Eduardo Frias and Peyman N., on the dynamic world of commerce 💚 From topics ranging from AI in commerce, the unification of commerce, how to be a great partner to the Shopify ecosystem and more - check out this great episode. "Lazer's unique approach, rooted in being "builders at heart" allows them to understand and address the pain points brands face. Having scaled their own multi-million dollar brand on Shopify, they bring a business-first perspective to their work with top brands like SKIMS, October's Very Own, Mattel, Inc., and AG1."

Grateful for all the amazing people working here!

Congrats to our friends Tyler Marques and Alex Duffy on Good Start Labs! With $3.6M from investors like Inovia Capital and General Catalyst, their team is building at the intersection of Gen AI and games. Their benchmarks use humor and strategy games to evaluate and rank AI models. Our whole team is cheering them on + excited to see what's next!!