Index Exchange

👏 Five years of collaboration, innovation, and positive momentum.    Happy five-year workiversary to Gayathri Sanjeev, Jeff MacDonald, Marco E. Martin, Melissa Kaufman, Shahin Rahbariasl, and Sudha Chamarthi!    We’re grateful for the expertise, energy, and perspective you bring to our team every day.   #LifeAtIndex #Collaboration #TeamCulture 

Ad tech has spent years moving toward bigger, more expensive bundled platforms. What happens when that trend reverses?    According to Adam Heimlich, CEO of Chalice AI, that’s the biggest shift Index Cloud enables for ad tech.    With Index Cloud, partners can build more modular solutions directly inside the exchange, bringing greater flexibility and efficiency, lower costs, and, notably, more control over their data and models.    🎥 Hear Adam’s perspective below.  🧠 Learn more about Index Cloud on our blog: https://bit.ly/4t5X8Ct  

“Trust, honesty, and open communication.” That’s how Kaja Andersen, product manager at REA Group, defines great collaboration. That—plus a great sense of humor, she adds—is exactly what makes partnerships work. In our latest customer spotlight, Kaja reflects on her career journey, the rapid evolution of ad tech, and why curiosity keeps her motivated in an industry that’s constantly changing. We’re grateful to work with customers who challenge, inspire, and build alongside us. #AdTech #Collaboration 

🏈 Live sports are some of the most valuable moments in streaming TV, but precision at scale has been harder to achieve.     By partnering with Index and Gracenote, Dos Equis and dentsu X did both, using content-level metadata to align with the most valuable game-day moments.    And the results? They didn’t miss the end zone.     Swipe to see how it came together 👉     🔗 Explore the full case study: https://bit.ly/3OvBitP  

🏳️🌈 We’re proud to join Cognitiv, Do the WeRQ, Wunderkind, Cint, and Rill Data to host Pride Party: Confidently Together, a celebration of community, connection, and collective joy in Cannes.    Expect unforgettable performances, meaningful moments, and an evening that brings our industry together in support of LGBTQ+ inclusion.    In honor of every guest, a donation will be made to The Trevor Project, supporting crisis intervention and suicide prevention services for LGBTQ+ young people.    📅 Wednesday, June 24  🕢 7:30 pm  📍 Plage 3CV, Lucia Beach    RSVP today: https://lnkd.in/eb7XQe6v     #ConfidentlyTogether #Pride2026 #Inclusion 

Toronto Tech Week, here we come 🇨🇦      Heading to the HR in Tech Crawl? Catch our VP, talent acquisition, Tammy Connelly, alongside Mike Bentley (StackAdapt), Nick M. (Wealthsimple), Adam Weitzman (Rippling) and Jade Garrido (Oula HR) for their discussion on the “The Future of Talent.” They’ll explore how hiring and workforce strategies are evolving through an interactive discussion.     We’ll also be welcoming leaders from myAbode, Arteria AI, Knix, integrate.ai, and SeamlessMD to our office in The Well for a session on culture, leadership, and building high-performing teams.     ➡️ Register today: https://bit.ly/4uKoY8h      That’s not all! Our Toronto Tech Week lineup continues with more activations throughout the week:     📍 May 26 | Toronto Tech Week: Talent Roundtables + Networking   ➡️ Request an invite: https://bit.ly/4tsYGXl      📍 May 27 | University of Waterloo Alumni Mixer    ➡️ Learn more: https://bit.ly/4tT38iW       See you at #TorontoTechWeek! 

What happens when you remove the infrastructure barriers holding ad tech back?    On the latest Aperiam podcast, our CEO Andrew Casale discussed Index Cloud and what the next phase of the programmatic market looks like when we combine efficiency with intelligence at scale.    Three standout takeaways:   🌐 Innovation shouldn’t come down to cloud spend  Infrastructure costs have made it harder for smaller players to compete. Index Cloud shifts the paradigm, so companies can compete on innovation and performance, not their cloud spend.    ⚡ Smarter infrastructure creates smarter outcomes  Reduced latency and cloud overhead create more room for sophisticated models, better decision-making, and stronger performance.    🧠 AI models are moving closer to the impression  As bidding logic shifts closer to the origin of the impression, models gain access to richer signals and optimize in real time, unlocking new levels of intelligence.    The future of the open internet will be built on faster infrastructure, smarter models, and better outcomes.   🎧 Listen to the full episode: https://bit.ly/4doy70H    #AdTech #Programmatic #AI  

The programmatic middle layer is evolving, and agencies are moving closer to supply.     Digiday’s Ronan Shields explores how buyers are rethinking transparency, infrastructure, and control across programmatic advertising.  One key theme: reducing the operational costs embedded throughout the ecosystem. That’s where Index Cloud comes in. By enabling partners to run applications closer to the origin of the impression, Index Cloud reduces the “invisible cloud tax” of processing bidstream data at scale—a challenge that has long constrained efficiency and innovation across ad tech.     🚀 The result is greater visibility, scalability, and efficiency across the supply path for agencies, DSPs, and media owners alike.     Bedrock Platform, the first containerized DSP deployment on Index Cloud, is already seeing that impact.     Read more in Digiday: https://lnkd.in/eiEwPQ5K 

🫀 Faster than a heartbeat, a blink, and even a snap.     That’s how quickly a containerized bid request is processed.    What becomes possible when decisioning happens that fast, at the impression edge?   ⚡ Real-time intelligence  Millisecond execution unlocks dynamic pricing, scoring, and identity at the impression level.    🎯 Better outcomes  Sell-side decisioning evaluates every impression, improving match quality and reducing waste.    ⚙️ Greater efficiency  Local processing cuts latency, cost, and complexity, fueling faster innovation.    Watch the full Index Explains from our VP of global operations, Kristina Gubanov, to learn how it works and what this means in practice: https://bit.ly/4dwOmaz   #Programmatic #AdTech #DigitalAdvertising #Containerization #RTB #IndexExplains 

At POSSIBLE, our CMO Lori Goode joined leaders from Campaign US, Razorfish, The Weather Company, VERB, Silversea Cruises, USA TODAY, Petzey, and BET+ to explore what it really takes to move from isolated AI experimentation to building an AI-centered organization.    A few themes stood out:    🏃 AI success requires agility  Continuous experimentation and adaptability matter more than waiting for the “perfect” solution.    💪 Strong infrastructure drives stronger AI  Clean, connected data systems are the foundation for smarter decisions and more meaningful personalization.    🧠 Human creativity can’t be replaced  AI can accelerate efficiency, but people still bring the empathy, context, and imagination that create lasting impact.    The conversation reinforced an important reality: The future belongs to organizations that can evolve quickly without losing sight of the human “why” behind the work.    Read the full recap from Melissa Fleming in Campaign: https://bit.ly/4fmkQqC     #AI #AdTech #Progrmmatic