HAWK

We're excited to see the new Fundy Fence campaign officially live in market. This campaign is built around the idea that fences create space for the moments that matter most, the campaign focuses on bringing a more emotional, lifestyle-driven approach to the brand. Proud of the collaboration behind this one and excited to see the work out in the world.

The Southeast Regional Service Commission (Southeast RSC CSR Sud-Est) works behind the scenes to support Southeast NB through sustainable waste solutions, smart land planning, and economic growth, but their true impact often flies under the radar for many residents. We partnered with them to help change that, delivering a vibrant, multi-channel awareness campaign centered around a single, powerful message: Better services. Built together. It’s not just a marketing line; it’s the philosophy and driving force behind all their regional initiatives. Check out their campaign video below! You can learn more about SERSC’s community impact too: https://www.nbse.ca/

Longstanding partnerships make the best work possible. It has been a pleasure to work alongside Eastern Fence Limited for many years. Most recently, their latest campaign, “Built for What Matters,” reflects exactly what their team delivers every day, durable solutions, thoughtful craftsmanship, and a focus on the things that matter most to their customers. Always great collaborating with a team that cares as much about the work as they do.

We recently helped the team at Recycle NB prepare refreshed materials for their Home Show tour, including a new 10-ft backdrop, table throw, and pull-up banner designed to clearly showcase the many recycling programs available to New Brunswickers.   The booth made its debut this weekend at the Moncton Home Show, and it’s great to see it in action and connecting with residents about how to recycle more items properly.   If you’re attending the Fredericton or Saint John Home Shows, keep an eye out for the Recycle NB booth and stop by to learn what items can be recycled near you.   Great work by the Recycle NB team bringing recycling education directly into the community.

We are proud to share the launch of the new brand for the Municipality of Chester, Nova Scotia. This was more than a visual refresh. It was about defining what this region stands for and creating a brand that reflects its character, opportunity, and momentum. At its core is a simple idea: Room to breathe. Room to grow. The brand is rooted in practical optimism and built around what makes Chester distinct, its natural beauty, balanced lifestyle, and proximity to opportunity. A sincere thank you to the municipal team for being thoughtful, collaborative partners throughout the process. This launch is just the beginning, and we are excited to continue bringing the brand to life as their broader growth plan rolls out. Proud of the work. Grateful for the trust.

Big milestone for our client, Sperri: their Original 18-Pack is now available in 15 Costco Canada locations! From concept through to final packaging execution, our team partnered closely with Sperri to bring this format to life, balancing strong shelf presence with clear, confident communication of the product’s nutritional benefits. Seeing it scale at Costco is a proud moment for everyone involved! Congratulations to the Sperri team on the continued momentum.

Proud moment for our team. We recently had the opportunity to develop limited-edition artwork for our client Dizolve Group Corporation in celebration of their partnership with Speed Skating Canada. Seeing Canadian innovation and performance come together on a national stage is something special. From concept through final packaging, this was a project rooted in country pride, clean design, and meaningful partnership. Big congrats to the Dizolve team on this partnership. We are proud to support brands that back Canadian sport and sustainability. 🇨🇦

We were proud to partner with Dizolve Group Corporation to bring their PLMA Chicago presence to life, helping them translate a complex, innovative offering into a booth experience that felt professional, sleek, and ready for serious conversations. From the core booth design to supporting elements like pull-up banners, brochures, sample packaging, and mock-up customer packaging, everything was built to clearly showcase Dizolve’s capabilities and position them as a confident, scalable partner in sustainable cleaning solutions.

Ahead of Hockey Day in Canada this Saturday, we’re stick-tapping a logo that defined a chapter of the city’s hockey history: the original Moncton Hawks logo, designed in 1987 by Jim H. White.   Reimagined by our Creative Director, Chris Choinière, the result is a can design that connects generations of Moncton hockey fans.   So get out there this weekend and have a sip of hockey history, poured by our friends at Tire Shack Brewing Co. The limited-edition Hockey Day Blonde Ale is available while it lasts. 🍻

We’re hiring a Graphic Designer.   Hawk Marketing is looking for a Junior–Intermediate Graphic Designer / Production Artist to join our team on a full-time, one-year contract (with room to extend).   If you’re sharp on the details, strong in production, and love building clean, high-quality digital and social assets in a fast-moving environment, you’ll fit right in.   👉 See the full job posting + apply: hawk.ca/jobs