GlobeScan

Join us on March 17 for the NYU Stern Center for Sustainable Business Annual Practice Forum. GlobeScan CEO Chris Coulter and board member Randi Kronthal-Sacco will share insights during their session, “Sustainable Purchasing & Consumer Demand at a Crossroads,” exploring how shifting expectations, trust, and economic pressures are reshaping consumer behaviour and what this means for business leaders. Register here: https://cvent.me/OOW5L0

GlobeScan’s latest global research shows that social license to operate is uneven and fragile across the economy.   Industries most closely associated with meeting essential human needs earn the strongest societal reputations. Agriculture ranks highest globally, followed by technology, healthcare, and food. These sectors benefit from clearer alignment with public expectations around well‑being, security, and progress.   But even the leaders operate on thin ground. The highest‑rated sectors achieve only modestly positive scores, while most industries cluster around the middle. This signals that public approval is often conditional easily earned and easily lost.   At the other end of the spectrum, oil, mining, and spirits continue to face entrenched skepticism. In these sectors, negative and positive views are nearly balanced, resulting in persistently weak social license that is difficult to rebuild.   In a low‑trust era, social license is not given it must be continually earned. For most sectors, small shifts in behavior, visibility, or controversy can meaningfully change public perceptions.   Learn more and download the chart from our website here: https://lnkd.in/g9fnvp6V

How is global influence perceived today, and who is seen as shaping the world for better or worse? Our latest research explores public perceptions of global influence across major countries and the EU, revealing where influence is strongest, where it’s contested, and how views diverge across regions. Dive into the full report using the link in the comments below to see how perceptions across 15 markets have evolved over the past decade.

Join GlobeScan and World Wildlife Fund's upcoming webinar exploring how nature is a uniting force for Americans and what motivates them to protect it. During the event, we will share results from our survey of 2000+ people in the US. Additionally, we will explore how these findings can drive action, from corporate sustainability strategies to policy advocacy, community engagement, and personal choices. The March 4th webinar will feature: James Morris, Director, GlobeScan Alex Michalko, Director of Climate & Responsible Sourcing, HP Inc. Loren Mayor, Chief Operating Officer, World Wildlife Fund We hope you can join us! Register here: https://lnkd.in/eQggqFDH

Our Healthy & Sustainable Living Japan insights were presented at Sustainable Brands Tokyo last week! On behalf of GlobeScan, Minoru Hattori hosted a panel discussion at the event and presented findings on the evolving consumer mindset in the Japanese market. You can access the report findings that were presented on our website here: https://lnkd.in/eMADeBHi

Sustainability isn’t just the right thing to do; it’s a business imperative. So why is it still so hard to articulate its value? BSR and GlobeScan, with input from several leading companies, have explored how the business value of sustainability is shifting in today’s context, and how businesses can adapt. Next week, we will be hosting a webinar to discuss practical strategies to help sustainability leaders and teams communicate value in ways that resonate across functions and leadership priorities. We’ll show how sustainability can directly support efficiency, resilience, innovation, and long‑term profitability. During the webinar, you will hear from an exceptional group of sustainability leaders including: 🔹 Chris Coulter, CEO, GlobeScan 🔹David S. Korngold, Managing Director, Transformation, BSR 🔹Chris Librie, Senior Advisor, Sustainability Strategy, Applied Materials 🔹Angela Pinhati, Chief Sustainability Officer, Natura 🔹Robert ter Kuile, Chief Sustainability Officer, McKesson Learn more and register here: https://lnkd.in/eRKd-x9t

Are Americans aligned with reversing the EPA’s Endangerment Finding? Reversing the EPA’s Endangerment Finding would mean the U.S. government no longer formally recognizes greenhouse‑gas emissions as a threat to public health and welfare, weakening the legal foundation used to regulate harmful emissions. Public opinion suggests this move would run counter to Americans’ expectations of government. GlobeScan research shows that eight in ten Americans say the federal government is responsible for addressing climate change, with a majority assigning it “a great deal” of responsibility. This expectation cuts across political lines: even the majority of Republicans agree that government has a role to play. At a time when Americans view climate change as a direct risk to health and safety, a retreat in federal protection risks leaving people feeling exposed. As government capacity and authority weaken, expectations do not disappear; they shift. In this context, businesses face heightened scrutiny and expectations. Investing in emissions reductions and supporting climate regulation offers companies an opportunity to demonstrate leadership, respond to public concern, and build trust at a moment when confidence in protection is under strain. Learn more and download the chart from our website here: https://lnkd.in/ez4VF4Q4

Recorded fresh from the 2026 World Economic Forum in Davos, Chris Coulter, David Grayson CBE, and Mark Lee discuss the state of the world and the sustainability agenda at the beginning of 2026. In this episode of the All In - The Sustainable Business Podcast, they unpack global polling that reveals rising societal polarization, widening inequalities, both hyper‑global and hyper‑local and a worrying erosion of trust in democratic institutions. 🔗 Stream it here: https://lnkd.in/ecuNuDk2 🎵 Listen on Spotify: https://lnkd.in/emsEpYPH 🎧 Listen on Apple Podcasts: https://lnkd.in/eMMBB6_u ▶️ Watch on YouTube: https://lnkd.in/eefXZBbD #WEF #Davos2026