Cyberimpact

Montreal... this is shaping up to be something special. 🔥 Cyberimpact is proud to be part of SocialNext: Montréal this June 10-12 at le Palais des congrès de Montréal And the event is already 70% sold out. 🚀 🏒 Nihal Mandanna C.P. and I will be presenting the workshop “Why Your Email Strategy is Failing (And How to Fix It)” and the conference “Email in the Age of AI: Staying Visible, Relevant, and Trusted,” both with live translation. 🍫 Plus, our Sales Director Mathieu Lapointe and Customer Success Director Frédéric Senterre will be at the booth ready to talk email strategy, marketing growth, and hand out some great Cyberimpact swag. What’s exciting is not just the event lineup. It’s who’s showing up. Mike Morrison was sharing with me the following, over 200 people have registered, including marketers, executives, agencies, and public sector leaders from across Quebec. Of those who shared their role: • 42% are final decision-makers on marketing strategy and budget • 88% influence marketing budgets • 55% manage marketing teams or external agencies • Nearly 1 in 5 oversee budgets of $1M+ • Around 70% are in-house brand marketers And the speaker lineup includes TikTok, Reddit, Inc., Google, Meta, national speakers, and some incredible Quebec experts. I’m especially looking forward to presentations from Alexandra Clouette and Stephanie Bedard, along with the teams from Glowtify, Axeptio.Ca, and HeyOrca, who we’ve had the chance to travel across Canada with over the past year. Safe to say: the conversations are going to be very interesting. If you’re attending, come say hi 👋 We’d love to talk email strategy, AI, deliverability, growth, and what’s actually working right now.

Cyberimpact recently ran a survey with randomly selected organizations across Canada, and I was shocked to learn that more than 3️⃣2️⃣% don’t actually know where their data is hosted. In 2026, that’s a serious business risk. Knowing where your data lives is no longer just an IT concern. It impacts every department and directly affects: - Compliance with regulations like Law 25, GDPR, and the upcoming modernization of PIPEDA - Protection against cyber threats and unauthorized access - Business continuity during outages or incidents - Customer trust and transparency The reality is simple: If you don’t know where your data lives, you can’t truly protect it. You can ask our Sales Director, Mathieu Lapointe, or our Customer Success Director, Frédéric Senterre about the number of questions we receive every week from organizations asking about data sovereignty, privacy, and infrastructure transparency. ...And honestly, they should. Where your data is hosted matters. #DataPrivacy #CyberSecurity #DataSovereignty #Law25 #GDPR #PIPEDA #CanadianTech #Compliance #Trust #Cyberimpact

Join us on this Cyberimpact webinar for nonprofit teams who want to make their emails more human, more credible, and more effective by leveraging the voices already inside their organization. You can register here: https://lnkd.in/enC733Bc

🤠 City of Calgary… we’re coming. From May 27-29, there are three new email marketing sheriffs in town, and we’re ready to celebrate SocialWest’s 10th anniversary in style. Proud to have Cyberimpact be part of such an incredible event alongside amazing companies like HeyOrca, Embold, DCM, Glowtify, NP Digital, Axeptio.Ca, Growclass and many more. While Mathieu Lapointe, our Sales Director, will be at the booth answering all your email marketing questions, Nihal Mandanna C.P. and I will be presenting a workshop and conference focused on helping marketers take their email strategy to the next level. 📍 Workshop - 27th “Why Your Email Strategy is Failing (And How to Fix It)” 📍 Conference - 28th “Email in the Age of AI: Staying Visible, Relevant, and Trusted” Looking forward to connecting with everyone in Calgary, sharing ideas, and talking all things email marketing, AI, deliverability, and growth. See you in a few days.

This year I became Content Marketing Lead at Cyberimpact and with the new role came the responsibility of handling the biggest content project we have — writing the State of Email Marketing in Canada 2026 (link to download in the comments) I had a personal rule going in: this report CANNOT be something people download and forget about in their downloads folder. So I added 3 new things to this year's edition: - Better content and data organization: Let's be honest—most of us skim reports. So I reorganized the benchmarks pages to share the national average, industry average AND the top five performing industries for each metric. (And marketers are naturally curious people, we want ALL the numbers.) - An internal case study: We pulled data from 700+ newsletters we've sent ourselves to find the best day and time to send emails and all the results are there. Real data, real stakes. - A whole new strategy section: Theorizing solutions is fun, but answers are better. 😇  This new section literally breaks down email strategy by industry — automated sequences, content ideas, how to organize your contacts in a way that's practical and not overwhelming. The kind of stuff you can actually act on right away. Honestly, I think it worked because in less than a month we're almost hitting last year's download count! 🎉