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In today’s environment, it doesn’t take much for an external disruption to snowball into an organizational risk. And when it does, communicators are often the first, and sometimes the only, line of defence protecting service continuity, financial stewardship and public trust. That’s exactly what happened during the Canada Post strike, when the team at the City of Red Deer turned a national labour disruption into an award-winning example of issues management done right. 💡 In this upcoming session with Jillian Best, attendees will learn how to build an issues management playbook that works in real life, and here’s what you’ll walk away with: 🔍 Spot the real risk How to recognize when someone else’s issue becomes your organization’s risk, before it escalates. 🎯 Connect the dots Turn business goals into clear communications objectives you can measure and defend. ⚖️ Assess the full picture Evaluate operational, financial, public trust and reputational impacts, fast. 🧩 Match insights to tactics Use research to choose the right communications tools, not the loudest ones. 🤝 Build internal alignment Get staff, leaders and public-facing teams communicating consistently — even under pressure. 🗣️ Master message discipline Adapt tactics as the situation evolves while keeping messaging focused and credible. 🤫 Communicate with intention Know when not communicating is actually the strategic choice. 📊 Prove impact Evaluate whether your communications reduced confusion, supported action and protected confidence. This session is a must-attend for anyone managing: ✔ service disruptions ✔ operational issues ✔ change communications ✔ internal alignment ✔ reputational risk ✔ or “routine” files that actually carry major strategic implications 🎟️ Get your ticket today: https://lnkd.in/gn9NDhQf You’ll leave with a practical framework you can apply the next time an issue isn’t your organization’s fault, but still becomes your organization’s problem. Crystal Wood, APR Tammy Vineberg, APR, MCPRS Jillian Best Jill Noble (Craig), APR Olga Michailides Stéphanie Odayen, MBA, MCPRS Adam HolmChristopher Adamson Andrew Hanon Yucong Liu Caroline Namyalo Vishwa Parab Alaye Idikio #YEGComms #CPRSYEG #PublicRelations #StrategicCommunications #CanadianPR #YEGPR #ProfessionalDevelopment