Canadian Marketing Association

Surina Sproul doesn’t just build brands, she builds trust. In complex, purpose-driven environments, where trust must be earned and sustained, Surina focuses on what matters most: relevance, credibility, and long-term value. At BC Children’s Hospital Foundation, she leads how the organization shows up in the world, shaping everything from brand storytelling to engagement across public, donor, and government audiences. The result is stronger connection and lasting confidence in one of British Columbia’s most highly regarded institutions. Her work has been recognized with provincial and national honours, including BCAMA Marketer of the Year and Canadian Marketing Association awards. With more than two decades of experience, Surina brings a systems-level perspective to brand, grounded in values and built for impact. Hear Surina speak at Vancouver Marketing Week on May 7th! 📍 Fairmont Pacific Rim, Vancouver, BC (In-Person) 📅 May 7 | 9:30 AM - 9:45 AM PT 💰 Members: Free | Non-Members: $50 Limited seats. Register now: https://lnkd.in/eY__ZtYU

The 2026 CMA Awards are coming and we're looking for senior marketing leaders to join our judging panel. This is your chance to evaluate Canada's most innovative campaigns, set the standard for excellence, and give back to the industry that's shaped your career. Who we're looking for: 7+ years of marketing experience Senior-level marketers (agency or client-side) Based in Canada or at a Canadian organization • Available for online judging in summer 2026 Judging periods: 📅 July 23 - August 5, 2026 📅 August 7 - August 21, 2026 (Multi-Discipline) When applying, indicate your availability for both periods. You'll be assigned to judge during one of these periods based on your availability and the applications received. Judging happens online at your convenience. You bring the expertise, we'll bring the exceptional work to evaluate. Applications open: April 7, 2026 Deadline: June 11, 2026 Registration link available April 7, 2026. Your perspective matters. #CMAAwards #CallForJudges #MarketingExcellence #CanadianMarketing #IndustryLeadership

As Fraud Prevention Month concludes, here are three essential practices to carry into the rest of 2026: - Educate your audience: Create clear, accessible content that helps consumers identify common fraud tactics. Show them where vulnerabilities exist and what to do when they spot something suspicious.  - Make reporting easy: Establish multiple, easy-to-find ways for customers to report suspicious activities. The simpler the process, the more likely people are to use it.  - Continue the conversation: Build ongoing dialogue with your consumers. Ask what makes it difficult for them to identify fraud and listen to their experiences. To learn about additional consumer protection measures and how scams are evolving, visit our Consumer Center: https://lnkd.in/gQdQeAuZ What fraud prevention practices have stood out to you? Share your insights in the comments. #FPM2026 #FraudPrevention #ConsumerProtection #BrandSafety #Fraud

Maya Lange, CM is the VP of Global Marketing at Destination British Columbia, where she leads international and domestic tourism marketing for the province under Super, Natural BC and its new family of iconic brands. She unified BC's tourism industry under a data-driven, digitally focused strategy and was named Canada's Marketer of the Year in 2018. Maya has extensive experience in global marketing and is known for her innovative, collaborative approach to destination branding. Catch her speak on how B.C.'s most successful brands scale because of their local identity, not despite it, at our in-person Vancouver event for Marketing Week. 📍 Fairmont Pacific Rim, Vancouver, BC 📅 May 7 | 10:40 AM - 11:10 AM PT 💰 Members: Free | Non-Members: $50 Limited seats. Register now: https://lnkd.in/eY__ZtYU

A new report from Signal49 Research (formerly The Conference Board of Canada) underscores marketing’s role as both an economic engine and a driver of corporate performance. Marketing contributes $130.9 billion to Canada’s GDP, representing 4.6 per cent of Canada's total economic output. For business leaders, the takeaway is clear: marketing is a measurable driver of revenue growth and profitability. Read more and access the report (no login required):  https://lnkd.in/eA7WhhSW #MarketingImpact #EconomicImpact #MarketingROI #CSuite #GDP #Jobs #CMO #Marketing #CanadianMarketing

In a market where consumers can spot performative authenticity from a mile away, B.C. brands face a unique challenge: scale globally while staying rooted in the values, culture, and sensibilities that define the West Coast. Some are nailing it. Brands that lead with substance over symbolism. That navigate regional pride and international ambition without compromise. That understand West Coast audiences don't just buy products—they buy proof. Join marketing leaders as they unpack how it's done. How to stay unmistakably Canadian while competing on a global stage. How to earn credibility with B.C. consumers who expect substance, not spin. How cultural nuance, economic reality, and regional identity become competitive advantages—not constraints. This is about building brands that resonate locally, are celebrated nationally, and scale globally. Without losing their soul in the process. 📍 Fairmont Pacific Rim, Vancouver, BC (In-Person) 📅 May 7 I 8:30 AM PT / 11:30 AM ET 💲 Members: $0 | Non-Members: $50 Limited seats. Register now: https://lnkd.in/eY__ZtYU

Jake Karls is a different kind of business leader—unapologetically authentic and refreshingly relatable. He is the Co-founder and Chief Rainmaker of Mid-Day Squares—the good-for-you chocolate brand that turned a kitchen-table dream into a global household name. With a winning team, innovative marketing strategy, and fearless spirit, Mid-Day Squares is leading the disruption of an extremely competitive vertical. We are so thrilled that Jake will be speaking at CMA Marketing Week in Montreal. In his keynote, “How to Build a Million-Dollar Brand,” he’ll share his philosophy on the art of storytelling, its enduring power to connect with people, and how to keep your brand relevant—so when prospects are ready to buy, they choose you. 📍Society for Arts and Technology, Montreal, QC (In-Person) 🗓️ May 4, 2026 | 3:25–3:55 PM ET 💲 Members: $0 | Non-Members: $50 Limited seats. Register now: https://lnkd.in/exPcjEhZ

After a decade alongside innovators at institutions like Stanford and Google, Tucker Bryant now helps leaders rethink how they approach change, creativity, and growth. Through his "Turning the Page" philosophy, he brings a poet’s mindset into business to challenge teams to unlock new ways of thinking and collaborating. Catch him at CMAfutureproof presented by LG2: Signal Through the Noise, How Marketers Win in the Age of Infinite Choice, where he’ll explore how marketers can cut through complexity and drive real impact. 📍 The Quay, Toronto 🗓️ 2:05 PM – 2:25 PM ET 💲 Members: $25 | Non-Members: $225 Early bird pricing ends April 21 so secure your spot now! See the full agenda and register: https://ow.ly/Tquq50YyNQV Explore the full Marketing Week 2026 lineup: https://ow.ly/QV3e50YyNQT

In our latest CMA Connect episode, Josephine Palumbo, Deputy Commissioner for the Deceptive Marketing Practices Directorate at the Competition Bureau, shares what every marketer needs to know to get origin claims right: ✅ The critical difference between "Made in Canada" and "Product of Canada" ✅ The last ‘substantial transformation’ of a product during manufacturing matters more than you think ✅ How tariffs impact your origin claim calculations ✅ Fraud Prevention Month reminder: misleading origin claims aren’t just marketing — they’re deceptive. Recognize, Reject, and Report misleading marketing With consumer trust as your greatest asset, this conversation offers essential guidance for anyone in marketing, compliance, or brand leadership. 🎧 Listen now on Spotify: https://lnkd.in/e89p4u-M 🎧 Listen now on Apple Podcast: https://lnkd.in/ek5pNZRg 🎧 Listen now on Libsyn: https://lnkd.in/eBBQsQS4 #CMAConnect #MarketingCompliance #MadeInCanada #FraudPrevention #CompetitionBureau