Designed with intention
We deliver journey-based Cash Back experiences that respond to business, customers, and the market.
It starts with the Cash Back
Every business is unique – your Cash Back strategy should be too.
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Establish the most impactful rates, targeting strategy, promotions, and media mix for your business.
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Deliver connected experiences in all the places people shop to win their attention and their wallet.
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Create a Cash Back strategy that maximizes your wider performance marketing program.
Cash Back strategy
Deliver powerful incentives to shoppers, without the discount.
Everyday Rewards
Maintain a foundational, always-on presence on Rakuten.
Personalized Rewards
Serve personalized, elevated Cash Back offers to a customized audience.
Elevated Cash Back
Adopt a flexible Cash Back rate and schedule based on your program goals.
Audience targeting
Activate targeted audiences and planned Cash Back rates across engagement points.
Acquisition
Target new-to-file
Drive Loyalty
Rule-based targeting to drive 2nd and 3rd purchases
Drive Retention
Reactivation targeting
Market Share
Category affinity
Build market share
- Within core audience groups
- Within growth or high-margin categories
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Acquisition
Target new-to-file
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Drive Loyalty
Rule-based targeting to drive 2nd and 3rd purchases
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Drive Retention
Reactivation targeting
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Market Share
Category affinity
Build market share
- Within core audience groups
- Within growth or high-margin categories
Personalized Rewards
Segmentation is the new rubric. Using Rakuten’s rich first-party data, precisely target customized audiences to nurture long-term value. Layer in your CRM data to further refine your targeting efforts.
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Targeted Acquisition
Read the Case Study -
Win Share of Voice
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Fuel Reactivation
Read the Case Study
Build your program, your way
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Awareness & Acquisition
Get discovered and increase exposure with new, active audiences to drive first-time buyers.
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Retention & Loyalty
Re-engage customers to drive 2nd and 3rd purchases and reward your audience with powerful incentives to drive retention and purchase frequency.
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Market Share
Win market share and share of voice by participating in one-of-a-kind promotional events and targeted marketing solutions that identify and engage key audiences.
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Topline Sales
Drive higher average order value, increased purchase frequency, and enhanced lifetime value to significantly boost topline sales.
Our Partners
