Monks

True transformation happens when creativity, technology, and strategy meet. The annual BIMA (British Interactive Media Association) 100 list highlights the UK’s most influential people in digital, and this year, our UK team is represented across multiple categories. Five of our experts have been recognized for their outstanding contributions to leadership, innovation, and change-making. Please join us in celebrating our Data Scientist Omar Elalfy, our Senior Data Scientist, Jad Khattib, our Business Director, Jamie Bolton, our Senior Copywriter, Emma Ridden, and our Art Director, Mariana Feijoo, as they continue to push the boundaries of what is possible in our industry. 🚀

Ready to give your AI strategy a complete makeover? Join us on June 2 at 9:40 AM for a session at SXSW London that goes far beyond the surface level of retail tech and basic AI implementation. We’ll map out exactly how connected AI systems automate and elevate your entire enterprise operation. 👀 Our Chief AI and Revenue Officer, Wesley Haar, ter, is taking the stage alongside the Chief Information and Digital Officer at Revlon, Ralph Marshall, to present the agentic blueprint. They will share how forward-thinking brands are moving past early experimentation to build integrated, enterprise-wide capabilities that streamline creative production and deliver highly personalized experiences at scale. 💄

Great marketing insights require the right environment to thrive. Last week, we joined forces with Amazon Ads to host an exclusive marketing leaders' dinner at the start of Association of National Advertisers Brand Masters. The evening brought together a fantastic group of peers to share a meal and look closely at what it really takes to build a real-time brand today. While it was a relaxed gathering, the conversations dug deep into how brands can stay authentic, but innovative in the intelligent era. 🍽️ Thank you to everyone who joined us for making it such a memorable, insightful evening of connection.

Redefining digital commerce means finding value in the spaces other brands overlook. 🌐 For our partner, Mercado Libre, we unlocked an entirely new sales channel in Chile by launching Sneaker Cam and capturing the untapped attention of the live streaming community. Our teams installed dedicated secondary cameras into the broadcast setups of prominent Chilean creators, broadcasting a live feed of their footwear in a picture-in-picture format. 📹 Audiences could purchase the exact sneakers in real time with exclusive discounts directly through the stream. This culture-first commerce framework generated a surge in sneaker sales and engaged more than 3.5 million people by turning live entertainment into an immediate, high-converting transaction point. 🛒 Explore the full case study to learn more. 👉🏾 https://lnkd.in/gWVSrhu3

Many creative leaders are left wondering if AI is killing creativity, but a recent session proved otherwise. We just wrapped up a three-hour immersive accelerator at the D&AD Festival, designed to help teams move beyond initial hesitation and straight into a productive creative flow. Our Co-Founder and Chief AI Officer, Wesley Haar, ter, helped lead the session, tackling a big question: “AI is reshaping creative work, but beyond the hype, what does it actually look like in practice?” The hands-on session guided participants through real-world workflows to demonstrate how advanced technology serves to amplify human imagination rather than replace it. 🤖 Rather than spending time on abstract speculation, the interactive group focused on practical applications that are ready to use today. Participants explored live examples showing exactly where these tools add genuine value in daily ideation and production, while also taking an honest look at where the technology still falls short. It was an inspiring afternoon that highlighted how creative leaders can successfully combine human craft and style with smart digital workflows. 💡

Are you ready to move from people-led models to fully agentic systems? Our next 25 Minutes of AI session is happening on May 28th at 15:00 GMT, and we are ready to show you the roadmap for this transition. 🧠 Our Managing Director The Netherlands, Vanessa Noordervliet, will be joined by our Group Creative Director, Luisa Consuegra Rodríguez, and our Senior Innovation Director, Matthijs Klip, as they deconstruct a bold client project that brought AI-native thinking to life. Together, they will peek behind the scenes of a success story where technical implementation and creative craft combined to bring bold ideas to fruition. Reserve your spot now and join us live to see how we are closing the gap between signal and response. 🚀

The excitement for Salesforce Connections is building, and we are kicking off the journey with a bang. Join us on June 2 at Flight Club Chicago for Darts, Drinks, and Data, an evening dedicated to high-value networking and fun. Whether you want to discuss the latest CRM trends or simply enjoy some friendly competition over refreshing beverages, this vibrant gathering is the place to be. 🥂 You will also have the chance to sync directly with our deep CRM strategy experts. Our Vice President of CRM Growth, Amy Downs, our Senior Director of CRM Strategy and Partnerships, Bridget Creach, and our Director of CRM and Integrated Strategy, Polina Yakusheva, MBA, will all be there to share insights and connect with industry peers. 🎯 Don't miss out on the ultimate pre-conference kickoff. Secure your entry by visiting the link to RSVP. 👉🏽 https://lnkd.in/gjvyCcKm

Traditional media silos are breaking down in the era of automated marketing. Our VP and NAMER Digital Investment Lead, Tom Burchill, joined StackAdapt’s Chief Revenue Officer, Christian Gerron, at Conversion 2026 to explore how teams must evolve. Speaking on the panel titled Rethinking Teams, Talent, and Work in the Age of AI, the group explored the future of agentic buying and standardized agent-to-agent communication via the open-source AdCP framework. 🤖 Succeeding in this landscape requires media teams to understand models deeply enough to capture full AI capabilities without completely losing human oversight. As the traditional marketing funnel collapses into a single point of interaction, managing distinct practices like search, social, and programmatic in separate environments prevents profitable scaling. To unlock true agency value, modern ad experts must move past isolated channel mindsets and embrace integrated systems that can keep pace with rapid algorithmic shifts. As automated workflows continue to accelerate, the future belongs to those who view AI not just as a tool, but as the foundational engine of sustainable growth.

We are back from Cairns Crocodiles with fresh perspectives on what it takes for brands to succeed in a deeply fragmented marketing landscape. Our time at the event made it clearer than ever that traditional service models can no longer support the speed of modern social conversation. To drive real growth, organizations must transition toward high-velocity models that blend elite talent with advanced technology. 💡 Our sessions were filled with practical strategies for navigating these changes. S4 Capital Group’s Executive Chairman, Sir Martin Sorrell, took the stage for a keynote session exploring how AI and mega-mergers are transforming the industry structure. Our team also led deep dives into rethinking everyday workflows to achieve maximum creative velocity and eliminate the costly delays that hold brands back. 🇦🇺 Thank you to everyone who stopped by our booth and shared their vision for the future of marketing.

Competitive advantage is not built in a kickoff meeting. It is forged in the unpredictable moments when culture moves overnight. At the Association of National Advertisers Brand Masters Conference, Melissa Grevstad, Head of Brand Purpose for Dove North America at Unilever, sat down with our SVP Group Account Director, Mariana Pacheco, to break down the operational intelligence behind one of the industry's most durable brand-purpose plays. They unpacked how a shared instinct and modular creative systems allowed a scrappy, user-generated content project with Venus Williams to scale into consecutive campaigns without losing brand integrity. Check out the full session recap over at The Drum to discover how to build the agile systems necessary to move at the speed of culture. 👉🏻 https://lnkd.in/giUiCz8D